Fast Track Digital Marketing in China Training

Overview

This 2-day programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store.

Learn various customer acquisition tools (like Baidu, China SEO and Alibaba’s Subway Express Paid Search), customer engagement channels (like WeChat, Weibo, Youku-Tudou etc) to help drive marketing, promotion and business success in China.

Who should attend?

Marketers, senior managers and business owners who want to understand the impact of digital marketing, launching a brand or driving promotions in the China market.

How will I benefit?

Upon completion of this course, you will be able to:

  • Understand how to integrate online marketing to your overall marketing strategy
  • Leverage online customer acquisition tools (e.g. paid search, SEO) and engagement channels (e.g. social media like Weibo and WeChat)
  • Evaluate your current online strategy, measure and analyse future online marketing tactics
  • Understand content marketing and commerce-driven activation on social media

What will I learn?

SETTING THE STAGE

  • The digital marketing landscape and new marketing paradigm
    - From social media and shopper activation to social commerce
    - From B2B marketing to B2C2B or B2B2C social, digital and integrated marketing
    - From WeChat commerce and payments to digital bank assurance
  • Market research and knowing your customers online
  • Online measurement and analytics

CUSTOMER ACQUISITION CHANNELS:

  • After-sales marketing approach via WeChat and social channels
  • Group chat messaging acquisitions
  • Paid Search and Search Engine Optimization (SEO) on Baidu and Alibaba

CUSTOMER ENGAGEMENT CHANNELS

  • Concept of Content Marketing
  • Social Media Marketing – how to do it right
  • Mobile and location-based marketing – what’s new
  • Video marketing

PERSONALIZATION AND MARKETING AUTOMATION

  • Data-driven personalization in terms of product and service strategies
  • Marketing automation tools and tactics via media, machine learning, chatbots

INTEGRATION

  • How to build your dream online strategy
  • Key integration considerations
  • The future of digital marketing, and further readings