|Date||9:00am 2nd December – 5:00pm December 3 2013|
|Venue||JS Luwansa Hotel, Jakarta, Indonesia|
|Trainers||Eu Gene Ang, Pandu Truhandito and Tuhu Nugraha|
About the course
This intensive 2-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.
This 2-day programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn the various customer acquisition tools (like paid search and SEO), customer engagement channels (like Facebook, Youtube,etc) and how to integrate them into your marketing strategy.
Who should attend?
Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand how to integrate online marketing to your overall marketing strategy
- Use customer engagement channels, like social networking sites, for customer relationship
- Leverage online customer acquisition tools like paid search and SEO
- Evaluate your current online strategy, measure and analyse future online marketing tactics
What will I learn?
This robust 2-day course contains 4 main modules, and includes real life case studies and relevant role plays for you to work through.
Setting the Stage
- The digital marketing landscape
- The new marketing paradigm
- Knowing your customers online
- Your website and web usability
- Online measurement and analytics
Customer Engagement Channels
- Social Media Marketing – how to do it right
- Geo-location – are you ready?
- Mobile marketing – key considerations for effective use
- Group Purchasing – just a fad or a long term tool?
Customer Acquisition Channels
- E-mail marketing – considerations & best practices
- Paid search – how to leverage this powerful tool
- Search Engine Optimization (SEO) – how to do it better
- Affiliate marketing – what it is and how to deploy it
- How to build your dream online strategy
- Key integration considerations
- The future of digital marketing, and further reading
Eu Gene Ang
Principal Trainer, Click Academy Asia
Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).
Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).
Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others.
Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.
VP Digital, Growmint Indonesia
Pandu is a local trainer at Internet Marketing Institute Indonesia. He is currently the VP of Digital Marketing, Research & Development in GrowMint Digital Agency handling established businesses such as AirAsia Indonesia, as well as fast-growing startups such as Rumah123.com. He has helped multiple non-profit organizations across the globe to increase their online marketing performance using web analytics during his tenure as a mentor in Analysis Exchange.
Pandu holds a Bachelor of Arts degree from University of Toronto. Before He co-founded his own agency, he was the Online Marketing Manager in DealKeren, a local daily deal startup. He helped grew the community and sales numbers which led the startup to be acquired by LivingSocial.
COO, Pingfans Upnormail Indonesia
Tuhu Nugraha is a professional and inspiring lecturer with particular skill in social Media Marketing and Digital Strategies. He has a vast experience from designing web usability to online PR activities, online community development, social media engagement, online media monitoring and online media advertising, and integrated digital strategy
Tuhu is currently the COO at Pingfans Upnormal Indonesia with scope of responsibilities including overviewing strategy of client's digital campaign. He previously joined NB Agency Asia until september 2012. During his spare time, Tuhu is the New Media Lecturer at London School of Public Relations
Please contact Nanda +62 813 846 856 21 or email to Nanda@IMII.co.id for more details