|Date||9:00am 6th May – 5:00pm May 7 2013|
|Venue||Marketing Institute of Singapore, Singapore, Singapore|
|Trainer||Eu Gene Ang|
About the course
UK and Singapore Most Popular Digital Marketing Course is now fully refreshed!
An intensive 2-day course covering a complete of digital marketing, understanding the digital marketing spectrum from paid search, display advertising to big data, marketing automation and content marketing. Learn to build powerful online strategy and review best practice case studies.
This 2-day programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn the various customer acquisition tools (like paid search and SEO), customer engagement channels (like Facebook, Youtube, etc) and how to integrate them into your marketing strategy.
Who should attend?
Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand how to integrate online marketing to your overall marketing strategy
- Leverage online customer acquisition tools (e.g paid search and SEO) and engagement channels (e.g social media)
- Understand content marketing and data-driven marketing personalization
FREE 1 year Small Business Subscription (WORTH USD795 or SGD1000) for every course participant!
Econsultancy's Small Business Subscription offers unparalleled access to Econsultancy's rich resources of digital marketing reports, best practise and beginner's guides, stats, events, blogs and forums.
What will I learn?
This robust 2-day course contains 5 main modules, and includes real life case studies and relevant role plays for you to work through.
Setting the Stage
- The digital marketing landscape and new marketing paradigm
- Market research and knowing your customers online
- Online measurement and analytics
Customer Acquisition Channels
- E-mail marketing - considerations & best practices
- Paid search - how to leverage this powerful tool
- Search Engine Optimization (SEO) - how to do it better
Customer Engagement Channels
- Concept of Content Marketing
- Social Media Marketing - how to do it right
- Mobile & Location-Based Marketing - what's new
- Video Marketing
Personlization & Marketing Automation
- Data-driven personalization
- Marketing automation tools and tactics
- How to build your dream online strategy
- Key integration considerations
- The future of digital marketing, and further reading
Eu Gene Ang
Principal Trainer, Click Academy Asia
Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).
Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).
Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others.
Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.
Marketing Institute of Singapore
For any queries please contact 6411 1623 / 622 / 621 or firstname.lastname@example.org
(Enjoy 10% Early Bird Discount - Register 1 month before course starts)