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Course Details

Date
9:30am 11th October – 5:00pm October 12 2012
Venue
Peter House, Manchester, United Kingdom
Trainer
Tim Tucker
Duration
2 days
Cost
$1,300.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

This intensive two-day course is a great place to start your digital marketing training.  It gives marketers a complete overview of the digital marketing landscape including all the essential disciplines, how they fit together and how to assess what’s right for your strategy and where you need further in-depth learning.

Program

Fast Track Digital Marketing is Econsultancy’s most popular course globally and updated fresh for 2016 to take into account the very latest considerations facing organisations in their digital marketing. 

The course helps make sense of the rise of digital by examining the technological evolution that has driven social and behavioural change.  Many of the implications are yet to be known but a robust strategic approach that experienced offline marketers will recognise will be presented to help everyone involved in digital approach its themes with rigour.

The aim of the course is to equip delegates with the confidence, the tools and the techniques to build the right digital strategy for their organisations, including:

Attraction

  • Search Engine Marketing (content) and Paid Search
  • Display and Interactive Media 
  • Social Media - video, social media outreach, online PR
  • Affiliate marketing
  • Mobile 

Conversion 

  • Mobile 
  • Usability and Web Design 
  • Conversion Rate Optimisation

Retention

  • Email Marketing
  • Social Media
  • Mobile 

Analysis

  • Data, tracking and measurement 

Course Requirements: For this course a wi-fi enabled laptop or tablet is highly recommended.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for those with experience of traditional, offline, marketing but less exposure to online marketing channels, or those with experience in specific digital disciplines, who want to know how different channels can fit together.  It’s equally refreshing and rewarding for people who have been “doing” digital for some time but want to set their experiences in context and discover new approaches.

How will I benefit?

Upon completion of this course, you will have:

  • Understood the general changes happening in marketing rather than seeing ‘digital’ as an additional channel to cope with
  • Been energised and instilled with the confidence to use digital marketing as a part of your marketing mix
  • Learned structures and frameworks to help plan your digital marketing efforts and make it all fit together
  • Had the input of an expert trainer to answer questions and explore the immediate challenges you’re facing, as well as the opportunity to network and learn from others
  • Realised how much you already know and enjoyed sharing your knowledge with others
  • Had an enjoyable, thought-provoking two days! 

Upon completion of this course, you will be able to:

  • Weave together acquisition and retention tools to deliver an efficient digital marketing strategy
  • Try out all the key techniques for yourself using a range of tricks, tips, website tools, links and handy guides
  • Approach the commissioning of digital services with more knowledge and confidence and be able to deflect trendy jargon
  • Choose specific courses to learn more about particular topics
  • Approach the future of digital marketing with confidence
  • Return to your job with a solid list of ‘todos’ to get on with 

What will I learn?

The course is broken down into manageable modules most of which include either exercises or case studies for you to work through.

The Cultural Shift

  • Understanding the New World
  • Setting the Scene
  • Conversation Culture
  • Digital society

The Strategic View 

  • Strategy and Planning 
  • Becoming media companies
  • Inbound Marketing
  • Content Strategy
  • Experimental and iterative marketing
  • Data driven culture
  • Integrated on/offline marketing

Search Engine Marketing

  • How the Internet invented search
  • Strategies for Search Engine Optimisation
  • Key principles
  • Paid search

Display and Interactive Media

  • The role of display advertising
  • Display formats and how to use them
  • Strategy and planning
  • Targeting and measurement
  • A look to the future

Social Media 

  • What is content?
  • Social media outreach
  • Video
  • Online PR
  • Channels
  • Your Content Strategy

Affiliates

  • Who are affiliates
  • Networks
  • The business model
  • Successful strategies

Mobile 

  • The mobile landscape
  • Why most apps fail
  • Usability
  • Mobile conversion

Usability and web design 

  • Conversion optimisation
  • Building for usability
  • Optimisation
  • User testing

Email marketing

  • Smarter email marketing
  • Goal setting
  • List quality
  • Segmentation and targeting
  • Creative design
  • Copywriting
  • Legal compliance
  • Deliverability

The Analysis  

  • Why does it matter?
  • What can you measure?
  • Who owns analytics?
  • The future of analytics

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or 0207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Trainer


tim-tucker.jpg

Tim Tucker

Tim Tucker is an independent online media consultant, trainer and presenter. He started his career in print media, working as a journalist and editor at Future Publishing across a range of specialist interest sectors, including video games, music making, computing and technology. In 1999 he became an online publisher and launched DailyRadar.co.uk (now known as GamesRadar.com), which quickly became one of the world's leading video games websites.

Tim went on to work as a senior manager in the customer division at Origin Publishing, which has since been bought by the BBC and operates as BBC Customer Publishing. Here he developed publishing media for a diverse range of clients including Waterstone's, HMV, Cineworld and English Heritage.

Tim went back to Future Publishing in 2004 as part of the senior management team heading up the newly formed New Media division. As Online Group Senior Editor Tim introduced a focus on user experience and usability testing, and integrated a user centred design approach to launches such as TechRadar, MusicRadar, BikeRadar and TotalFilm.com. As part of his role he also trained web editorial, marketing and publishing teams on all aspects of web publishing.

Tim now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of content production and community strategy.

Tutor for: Content Marketing for Web, Mobile and Social Media

Venue


View map Peter House

Peter House

Oxford Street
Manchester
M1 5AN
United Kingdom

Google Maps

Course Details

Date
9:30am 11th October – 5:00pm October 12 2012
Venue
Peter House, Manchester, United Kingdom
Trainer
Tim Tucker
Duration
2 days
Cost
$1,300.00 per attendee

Sorry, bookings for this training course are now closed.