Course Details

Date
10:00am 17th July – 4:00pm September 14 2018
Venue
Online Course, Available globally, United Kingdom
Trainer
Ashley Friedlein
Duration
60 days
Cost
$1,295.00 per attendee

Book now

Overview

The increase in new channels and technologies has dramatically changed the environment in which modern Marketers operate - and need to excel - in. The Econsultancy ‘Fast Track to Modern Marketing’ will accelerate your career and take your role as a professional Marketer to the next level with the practical and strategic skills that will give you the edge to make a real difference.

Econsultancy’s Fast Track to Modern Marketing is taught online with intensive, challenging, interactive modules taught by Ashley Friedlein, Founder of Econsultancy. Formalise your existing skills, and come away with the confidence that you really know your stuff – and how to prove it at the highest level. 

Book by June 30th and get 1 week’s free access  to the Econsultancy platform – the richest online content and insight available to modern marketers today. You’ll benefit from our market-fresh research reports and best practice guides, as well as the latest news and views and blogs. What’s more, you will be guided personally through the platform by one of our consultants to ensure you have access to the content most relevant to you as a modern marketer.

Next course date is in June 2018. 

Program

Just as Econsultancy created the world’s first Masters of Science (MSc) in Digital Marketing Communications, our new Fast Track to Modern Marketing is designed to give Marketing professionals and their employers the ability to stay one step ahead of the competition. We will do this through the delivery of powerful, must-know skills and techniques that will advance your learning in a structured programme that is available online at a time to suit you. With a strong emphasis on Econsultancy’s Modern Marketing Model (M3) and packed with immediately applicable skills, you’ll have the confidence to start implementing what you’ve learned from day one.

The Econsultancy Fast Track to Modern Marketing combines our award winning Online Classroom platform (AOP Best Media Technology Partner 2017) with Econsultancy’s digital excellence and best in class content to give you the best in Marketing and digital content along with up-to-date industry expertise. This enables the Econsultancy Fast Track to Modern Marketing to always stay current with industry developments & ensure that it will deliver the practical and strategic skills required by Marketers wanting to keep their organisation (and careers) at the leading edge. 

The Econsultancy Fast Track to Modern Marketing is a CPD accredited course that is designed to mirror a traditional 2-day intensive face-to-face course; but is offered completely online. With 60-days access to the online course, participants can study at their own pace, and on completion receive an Econsultancy certificate with 14 CPD hours.

Who should attend?

Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce. Our reports, events, online resources and training programmes help our 250,000+ subscribers make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

The Econsultancy Fast Track to Modern Marketing is designed for those who may already have relevant professional experience, ranging from a couple of years to 20 years in the industry. What unites them is a common desire to expand upon and consolidate their professional experience.  

What will I learn?

The course consists of video modules, readings, downloads and covers the following 10 modules:

  • Marketing Strategy
  • Market Orientation
  • Customer Insight
  • Brand & Value
  • Segmentation & Targeting
  • Positioning
  • Customer Experience & Content
  • Distribution
  • Promotion
  • Data & Measurement

Gain a better understainding of the evolution of marketing    

 

Become fluent in the competencies and capabilities aligned to M3 elements   

In-company training

This online course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

To upskill your team, please get in touch with the team and book today at learning@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167, US: +1 212-971-0630 or Singapore (APAC): +65 6653 1911.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Trainer


AF_photo.jpg

Ashley Friedlein

Founder, Econsultancy and President, Centaur Marketing, Econsultancy

Ashley Friedlein is the Founder of Econsultancy and the architect of the Econsultancy Modern Marketing Model (M3).

Ashley is a passionate advocate for, and practitioner of, customer-centric, digitally-fuelled modern marketing. With this in mind Econsultancy created the new unifying M3 framework as a reference and roadmap for what marketing has become, and what steps every marketer needs to take to survive and excel in the new era of marketing.  

Ashley has written two books on digital marketing, selling 50,000 copies, is a columnist for Marketing Week and a guest contributor to numerous other digital media and marketing publications. He writes for Econsultancy’s own award-winning blog (http://econsultancy.com/blog) and speaks at events internationally.

Tutor for: Fast Track to Modern Marketing Online

Venue


View map Online Course

Online Course

Online delivery
Available globally
United Kingdom

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Course Details

Date
10:00am 17th July – 4:00pm September 14 2018
Venue
Online Course, Available globally, United Kingdom
Trainer
Ashley Friedlein
Duration
60 days
Cost
$1,295.00 per attendee

Book now