Course Details

Date
10:00am 17th July – 4:00pm September 14 2018
Venue
Online Course, Available globally, United Kingdom
Trainer
Ashley Friedlein
Duration
60 days
Cost
$895.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Modern marketers must master more channels and technologies than ever before. Econsultancy has launched a brand new course, Fast Track to Modern Marketing, which is based directly on our Modern Marketing Model (M3) and designed to give you practical skills and immediately applicable techniques to advance your understanding of marketing in the digital era.

Econsultancy’s Fast Track to Modern Marketing is delivered online through 10 interactive modules taught by Ashley Friedlein, Founder of Econsultancy. Formalise your existing skills and come away with the confidence that you really know your stuff. 

Book by August 30th and receive a trial membership of the Econsultancy platform – the richest online content and insight available to modern marketers today. You’ll benefit from our market-fresh research reports and best practice guides, as well as the latest news and views and blogs. What’s more, you will be guided personally through the platform by one of our consultants to ensure you have access to the content most relevant to you as a modern marketer.

Preview Fast Track to Modern Marekting's module one here.

 

Program

Just as Econsultancy created the world’s first Masters of Science (MSc) in Digital Marketing Communications, our new Fast Track to Modern Marketing is designed to give marketers and their organisations the ability to stay one step ahead of the competition. We do this through the delivery of practical advice and actionable tips on the latest marketing developments. With a strong emphasis on Econsultancy’s Modern Marketing Model (M3) and packed with immediately applicable skills, you’ll have the confidence to start implementing what you’ve learned straightaway.

We are a registered provider with the CPD Standards Office. The course is CPD accredited and designed to mirror a traditional 2-day intensive face-to-face training course; but is offered completely online. With 60-day online access, participants can study at their own pace and on completion receive an Econsultancy certificate with 14 CPD hours.

Fast Track to Modern Marketing combines our award winning Online Classroom platform (AOP Best Media Technology Partner 2017) with Econsultancy’s digital excellence and best in class content, along with up-to-date industry expertise.

Who should attend?

Econsultancy’s Fast Track to Modern Marketing is designed for those who may already have relevant professional experience, ranging from a couple of years to 20 years in the industry. What unites those people is a common desire to expand and consolidate their marketing experience and match it with digital expertise.

The Fast Track to Modern Marketing is here to help marketers ensure they're asking all the right questions to help themselves and their teams match up marketing and digital skills. It's a fast paced course in easy-to-consume modules. No exams, just lots to learn.

What will I learn?

The course consists of video modules, readings and downloads and covers the following 10 modules, which highlight ways to combine marketing principles with digital delivery:

Marketing Strategy – How to make your marketing strategy quantified, agile and future-proofed

Market / Customer Orientation – How to achieve market orientation through a customer focused approach and ensure engagement from your organisation

Customer Insight – How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning

Brand & Value – How to add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand

Segmentation & Targeting – Learn how to select target segments based on relevance using both classical and digital methods

Positioning – Learn how the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation

Customer Experience – Learn what customer experience is and how to successfully fuse classic and digital thinking

Distribution – Learn how traditional models of distribution have changed and how digital has broken down the barriers to entry

Integrated Marketing Communications – Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity

Data & Measurement – Learn what data you need to support your marketing (including to machines) and how do you measure and optimise performance

For further study and an indepth grounding in marketing strategy you might also like to consider the excellent Marketing Week Mini MBA with Mark Ritson.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

CPD

Trainer


AF_photo.jpg

Ashley Friedlein

Founder, Econsultancy and President, Centaur Marketing, Econsultancy

Ashley Friedlein is the Founder of Econsultancy and the architect of the Econsultancy Modern Marketing Model (M3).

Ashley is a passionate advocate for customer-centric, digitally-fuelled modern marketing. With this in mind, Econsultancy created the new unifying M3 framework as a reference and roadmap for what marketing has become and sets out steps every marketer needs to take to survive and excel in the modern era.  

Ashley has written two books on digital marketing, selling 50,000 copies, is a columnist for Marketing Week and a guest contributor to numerous other digital media and marketing publications. He writes for Econsultancy’s own award-winning blog (http://econsultancy.com/blog) and speaks at events internationally.

Tutor for: Fast Track to Modern Marketing Online

Venue


View map Online Course

Online Course

Online delivery
Available globally
United Kingdom

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Course Details

Date
10:00am 17th July – 4:00pm September 14 2018
Venue
Online Course, Available globally, United Kingdom
Trainer
Ashley Friedlein
Duration
60 days
Cost
$895.00 per attendee

Sorry, bookings for this training course are now closed.