GDPR for Marketers Training


Not unsurprisingly data is at the heart of data-driven marketing; personal data that is.

The engine providing all this personal data is Surveillance. Every ‘pip’ and ‘squeak’ of the human race is now fuel for the data-driven marketers. On-line, mobile, in-store, social; every interaction has the potential to provide meaningful, useable marketing insight.

To succeed in delivering the results from your data-driven marketing strategies, you must be an expert program manager, multi-national legal guru and technical ‘know-it-all’! The pace of change is daunting, both technically and legally.

The ‘Hero Objective’ of this course is to learn how to continue to drive results from data-driven marketing under the new GDPR and ePrivacy Regulation.


On this intermediate/expert course we will explore the marketing value of personal data, how ‘right time, right place, right message’ is delivered using individual level customer data.

We take a ‘deep-dive’ into the Regulatory framework. The Privacy laws of the UK, EU and around the Globe. The key requirements and the 'how to' of Privacy by Design (PbD) and Privacy Impact Assessments (PIAs). How the marketer, web/app developer and the CMO respond to questions about privacy and compliance with the law.

We will investigate the concept of a Governance, Risk and Compliance (GRC) framework, and together work out how you build compliance into you every-day workflow.


Who should attend?

Marketing Directors, Agency Heads, Data Team Leaders, App developers, Marketing Managers and Data Marketing Managers.

How will I benefit?

See where the world is going and how to direct your marketing strategies

Be prepared for the strategic implications of harnessing personalisation in a world where consumer privacy awareness and global legislation can seriously restrict your lead generation and data use.

Understand the laws of privacy, the requirements of the Regulators and how they impact your marketing strategy.

What will I learn?

Regulatory Framework

  • General Data Protection Regulation (GDPR) and its impact on data-driven marking
  • ePrivacy Regulation and its impact on email marketing, profiling and retargeting
  • How to transition successfully into the new GDPR environment, including practical advice and guidance from your course leader’s experience of GDPR audits.

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.