GDPR: Marketing Planning, Validation and Advisory Training

Overview

This is a practical workshop is designed to help review and validate plans and processes.  We use industry leading examples of how companies have made any changes to site, privacy policies, forms, cookies, designs etc to ensure you’re matching internal requirements without compromising the customer experience.  

Available for in-company delivery! Get in touch with the team at training@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630

Program

The programme is broken down into 3 phases to ensure we fully understand your current landscape, spend time with you working through your priorities in an efficient way and that you come away with practical guidance and tangible value on how to move forwards.

Phase 1: Preparatory Phase

  • Understand overall business and operating context
  • Understand core customer propositions and product details
  • Understand marketing operations
  • Read all GDPR preparation materials currently available
  • Review results of data audit if available
  • Review customer data flows if available

Phase 2: On-site Workshop (1 or 2 Days)

GDPR readiness checklist, including mapping out current customer data flows if required

  • Data review, including carrying out a data audit if required
  • Gap spotting
  • Key changes
  • Ownership and Ways of working
  • Agreed output and further actions

Phase 3: Agreed output

Solution mark-up including:

  • Policy and process adjustments
  • Creation of new procedures
  • Drafting of new consent wording
  • Identification of data to be deleted

Other channel implications

  • Recommendations report
  • Briefings for internal stakeholders

Who should attend?

Participants will review and operationalise plans, looking at the internal and external “impact” that GDPR has had on the marketing and digital functions. This includes highlighting any gaps in plans, working through the impact of changes to be made and future proofing. This session is aimed at both for GDPR programme leads and project managers as we well as the Digital and Marketing functions within medium to large companies and organisations.

How will I benefit?

Many organisations have had GDPR training but are unsure of what it means in practice.

To ensure that Marketing plans and designs are not impacting the customer experience or campaign success, there is often a need for external expertise or experience to help companies be compliant with internal demands and external regulations.

Econsultancy has resolved this to the fullest extent possible in advance of GDPR going live, using a mixture of research, best practice and a logical methodology.

In-company training

This workshop can be delivered exclusively for your team and available from £10,000 depending on requirements. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at training@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.