GDPR Essentials for Marketers - Online Training


This online course will help you learn everything you need to know about the General Data Protection Regulation (GDPR) that came into force in May 2018, and crucially: what to do about it.

In association with:




GDPR Essentials is ideal for anyone wanting to learn more about the General Data Protection Regulation and how to prepare for the coming changes.

It’s split across three themes: the law as it stands today-- and as it will be, what the changes mean for organisations, and the implications for each channel or activity within marketing. 

Each section brings the topic to life and clarifies grey areas through seven video modules with key readings -- delivered on our award winning Online Classroom learning platform (AOP Digital Publishing Awards: Best Media Technology Partner 2017).

Book your place now! Next course date is in May 2018.

An overview of GDPR

Who should attend?

The course is designed for anyone wishing to learn more about GDPR; especially Marketing Directors, Agency Heads, Data Team Leaders, App developers, Marketing Managers and Data Marketing Managers.

How will I benefit?

Be prepared for the strategic implications of GDPR in a world where consumer privacy awareness and global legislation can seriously restrict your lead generation and data use.

Understand the laws of privacy, the requirements of the new regulations and how they impact your marketing strategy.

What will I learn?

GDPR Essentials is delivered completely online and takes about 14 hours to complete. It’s designed for you to study at your own pace with 30-days access to the course content.

You’ll cover the following topics:

  • Introduction to GDPR
  • What GDPR does: key principles
  • What GDPR means in practice
  • Practical tips
  • Demonstrating compliance
  • Channel implications
  • The next step: Key questions you should be asking

On completion of the course, you will have covered:

  • What changes are coming into force and why it’s good news for organisations’ best practice
  • How to collect and process data while demonstrating legitimate interest (including re-consent)
  • Getting consent and what to include in your privacy notices
  • Communicating with your existing customers and dealing with legacy data
  • What impact GDPR will have on all the major communication channels
  • Sharing customer data within the company
  • How to document your processes and demonstrate compliance
  • What key issues need to be addressed, what actions you need to take to be compliant and when

In-company training

This course can also be delivered exclusively for your team online or as a face-to-face workshop. In-house training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

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