|Date||May 9 2014 (9:30am – 4:30pm)|
|Venue||Etc Venues, Moorgate, London, United Kingdom|
About the course
New technologies are big value creators in the digital space – mobile currently at the fore. However, what remains unclear are the ways in which this value is being created and how businesses exist and will evolve in the value chain.
On this one-day course, Andrew Thomas will use mobile as an example of how technology is developing and the ways in which companies are spawning new business models on a daily basis. In a highly practical and interactive workshop, participants will be encouraged to develop a deeper understanding of the dynamics of new technology and how it will impact upon the growth of their business in the future.
This course will focus upon three areas: the changing shape of digital and the impact of new technologies such as mobile; understanding the three key cogs of business growth and digital transformation and understanding and developing your business model.
With digital activity playing a fundamental role in helping deliver business growth and altering the marketing mix, it is increasingly important to understand how burgeoning digital channels are contributing to business growth.
This course will provide you with practical tools and approaches that can be used in your workplace, and help you consider the future needs of your business in delivering sustainable long-term growth.
Who should attend?
This course is designed for those responsible for delivering growth in a digital organisation. It will be particularly suited to those in sales and business development in a larger service organisation and owner-drivers in more entrepreneurial small and medium sized enterprises (SMEs).
If you are in a business start up, attending the one day course will be a very good way of sharpening your business development skills and enable you to review your business model and market entry strategy.
How will I benefit?
By attending the workshop, individuals will develop a real sense of how the digital economy is shifting to mobile and to reflect upon how this is impacting their own organisation.
This will be coupled with a deeper understanding of the key aspects of developing a business development or growth programme, based upon fundamentally appraising where the business creates value.
What will I learn?
The impact of new technology on digital business, using mobile as a case study
- The shift from the desktop to the handset. What does this mean for service delivery
- Native Aps or Web Apps. What will be the impact of HTML5?
- Making money from Mobile. Myth or Mystery?
Business development - the three growth cogs
- Proposition - what does your business stand for?
- Prospecting - how do you go looking for growth?
- Persuasion - how do you build rapport with prospective and existing customers? Using personality profiling to build chemistry
- Leveraging all three facets to grow your business profitably and sustainably
Modelling your business
- Understanding your place in the value chain
- What makes a sound digital business model? Reviewing current practice
- Using the Business Model Canvas as a tool review and reflect upon your current business model using the nine key building blockswith prospective and existing customers? Using personality profiling to build chemistry
Founding Director, the green field
Andrew up until the end of 2008 was an Executive Director at Bounty and part of the management team that sold the business to the publicly listed Canadian company Kaboose. Bounty - now part of the Treehouse Group - is the leading direct marketing business focusing on expectant mothers and new parent households.
Andrew joined Bounty in 2005 to develop their e-business opportunity and commercialise what is the leading online meeting point for mums in the UK.
Andrew’s marketing experience extends back over twenty years having joined BMP DDB in London in the late eighties, after completing five years as a captain in the British Army. He spent most of career working at the global advertising agency McCann-Erickson.
On leaving Bounty at the end of 2008 Andrew established the green field, which has become a convenient wrapper for his portfolio of coaching, consulting and training activities. Since then, Andrew has incorporated being a Media Development Professional with Vision and Media; an Associate Coach with Winning Pitch on the Northwest Regional Development Agency’s High Growth Programme and certified trainer with Econsultancy.
He is currently a non-executive director of the digital businesses Auburnise and Return on Digital. He recently completed eighteen months as an advisor and Non Executive Director at Chillingo, culminating in the sale of the business to Electronic Arts.
Andrew has a Post Graduate Diploma in Executive Coaching and Leadership Mentoring (PG Dip). He is a Fellow of the Institute of Leadership and Management (FinstLM) and a member of the European Mentoring and Coaching Council (EMCC). He is also a qualified Myers Briggs Type Indicator (MBTI®), FIRO-B® and DiSC® practitioner.
Andrew’s passion is road cycling. In his spare time he helps manage a youth racing team, and has recently established a new business Northern Albion Ltd identifying, developing and importing innovative cycling products into the United Kingdom.