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Course Details

Date
9:00am 28th August – 5:00pm August 29 2014
Venue
PUBLICITY+, Petaling Jaya, Malaysia
Trainer
Eu Gene Ang
Duration
2 days

Sorry, bookings for this training course are now closed.

Overview

This 2 day introductory course will provide you with a solid grasp of the mobile marketing landscape, examine the sector’s rapid evolution and consider current and future trends. By focusing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of mobile best practice as it currently stands and valuable insights into how to develop your company’s mobile strategy.

Program

Mobile is rapidly transforming everthing that’s digital and is now an essential part of any digital marketing strategy. Mobile is ubiquitous, highly personal, always carried by the customer, constantly switched on, has a built in payment mechanism, it’s there at the point of creative impulse, and can recount the audience down to the individual person if needs be. It is the most personal form of communication that exists in the digital age, and is set to become the de facto means of accessing the web in the very near future.

By focusing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of mobile best practice as it currently stands and valuable insights into how to develop your company’s mobile strategy.

Who should attend?

The course is ideal for marketing professionals, management staff and business owners looking for an intensive introduction to using mobile within a broader marketing strategy.

How will I benefit?

Upon completion of this course, you will be able to:

  • Understand mobile within integrated marketing
  • Develop your own mobile strategy

  • Take advantage of the mobile Internet

  • Implement mobile campaigns from delivering SMS, to mobile web CMS, to planning and buying mobile advertising

  • Promote mobile creative and explore the key creative challenges for mobile marketing

  • Measure and optimising mobile

  • Learn about navigations and best practices, including legal and security issues

  • Pitch Mobile and how to make the business and marketing case for mobile.

  • Develop a campaign plan covering both B2B and consumer marketing, and from traditional to mcommerce

FREE 1 year Small Business Subscription (WORTH USD795 or RM2,500) for every course participant!

Econsultancy's Small Business Subscription (USD795/year) offers unparalleled access to Econsultancy's rich resources of digital marketing reports, best practise and beginner's guides, stats, events, blogs and forums.

What will I learn?

This 2-day course covers:

Setting The Stage

- The technology, smartphones and the rest

- The mobile internet 

How Mobile Is Enhancing & Changing The Digital Landscape

- Global and local trends

- Implications for business and marketing

- The rise of smartphones (Apple, Android), HTML5 browser, geo locational data, and more

- Winners and losers in mobile 

The Mobile Toolkit

- Mobile advertising, mobile search, mobile web and mobile apps

- Mobile social networks, mobile’s role in all social networks

- Geo-location, going local with mobile

- SMS, MMS, QR mobile barcodes, Bluetooth, NFC, NFC – GPS

- Mcommerce, mobile and retail

- Mobile ticketing

- Messaging apps like WhatsApp and WeChat 

Devising An Effective Mobile Strategy

- Building a mobile strategy, what is it?

- Steps in creating a mobile strategy & strategic roadmap for deployment

- Tips based on what works and doesn’t 

Measuring Mobile

- Measuring Messaging, SMS Tracking, mobile web analytics

- Integrated message platforms

- Mcommerce measurements

- Non response based measures 

Mobile For All Types Of Business

- How do I start?

- What’s best for my size of business?

- Mobile B2B & Mobile on a budget

Mobile Trends

- Smartphones, tablets and what’s beyond

- Transactional phones (your mobile wallet)

- Augmented reality, gaming on mobile

- The web that fits in your pocket

- The mobile society

- Location based services 

Mobile Planning

- 3Ps of mobile

- The mobile opportunity

- Multichannel mobile

- Mobile CRM

- The user journey

- Mobile regulations

- Creativity with mobile

Trainer


Eu_Gene_Ang.jpg

Eu Gene Ang

Principal Trainer, Click Academy Asia

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** - Malaysia, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore

Venue


View map PUBLICITY+

PUBLICITY+

Telephone: 012-329 1038

A-G-07, THE TUBE, Prima Avenue
Jalan PJU 1/39, Dataran Prima
Petaling Jaya
47301
Malaysia

Google Maps

Course Details

Date
9:00am 28th August – 5:00pm August 29 2014
Venue
PUBLICITY+, Petaling Jaya, Malaysia
Trainer
Eu Gene Ang
Duration
2 days

Sorry, bookings for this training course are now closed.