About the course
A half-day immersion into LinkedIn. This seminar is designed for those who have some experience using LinkedIn but wish to take their LinkedIn strategy to the next level.
The trainer will cover LinkedIn basics to ensure that attendees presences are fully optimised, but will focus on more intermediate to advanced elements of LinkedIn.
Who should attend?
This course is ideal for strategists and practitioners looking to understand LinkedIn better.
How will I benefit?
- Understand what LinkedIn is and how it is evolving
- Evaluate whether LinkedIn can support your business objectives and be incorporated into your business, marketing, communications or business strategy
- Learn from brands and organisations who use LinkedIn effectively
What will I learn?
- An introduction to LinkedIn - how it works and the basics
- Creating a LinkedIn strategy
- Creating a best practice LinkedIn presence
- Best practice content and engagement techniques
- The good, the bad and the ugly - best and worst practice from organisations and brands
- How to use LinkedIn for audience/customer/stakeholder/influencer research, content curation, brand monitoring etc.
- Advanced LinkedIn features
- LinkedIn advertising
- Measuring the impact of LinkedIn
- LinkedIn and the law
Michelle Goodall is an online communications specialist consultant and trainer. Her areas of expertise are Public Relations, Online Public Relations, Social Media, Issues Management, Community Management and Content Strategy
Formerly Digital Director at top 20 UK PR agency, Lexis Public Relations, she has over 14 years’ strategic communications consultancy and implementation experience working on award winning PR campaigns, social media strategies and issues management projects with many large organisations including London2012, RSPCA, Norwich Union, Coca Cola, TUI, Domino’s, eBay, Camelot, Diageo and Barclaycard.
Michelle understands how evolving digital technologies are affecting organisations and how traditional B2B and B2C marketing and communication models need to change.
She has helped many organisations evolve their business strategies to incorporate social media and to gear themselves for the opportunities and risks. Morag Reavely, New Media Manager at London2012 says, “Michelle has an amazing depth of knowledge of her subject area and is an outstanding communicator…she tailors each session to her audience, ensuring they get exactly what they need from the time invested. Michelle is a pleasure to work with from start to finish.”
Michelle’s has trained over 1,500 marketers in online communications and social media including in-house teams from the London2012, COI, CNN, Platinum Guild, Random House, Penguin, British Council and Phillips’ global customer service team.
She is a judge for the Direct Marketing Association and Econsultancy Innovation Annual Awards and a regular speaker. Listed in Freshnetworks Top 20 Social Media speakers and experts, Michelle is described as, “especially good at educating an audience to give them a common understanding of social media.”
Michelle (rarely) blogs at http://michellegoodall.posterous.com/ econsultancy.com/blog ,(frequently) tweets as @greenwellys on Twitter and can be found on LinkedIn
firstname.lastname@example.org; 0207 269 1470
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