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Align sales with marketing, generate and nurture leads and increase response rates. Marketing Automation (MA) is a growing area of digital that offers big potential for increasing revenue and our training course provide the tools to take advantage of it effectively.
You will learn how to match your strategic marketing, demand generation and customer journey with a clear campaign and long term nurture process.
No matter if it's your first step, optimising your current platform, or looking to reassess your current goals, this course will help you set clear objectives, to automate and optimise your marketing for maximum success.
Who should attend?
This course is aimed at digital and traditional marketers looking to automate online campaigns for greater results, from marketers just starting off in marketing automation, to more senior marketers wishing to further develop their strategy and tactics.
How will I benefit?
Following this training course, you will be able to:
Choose the right marketing automation strategy for your unique business goals
Learn how to analyse customer buyer behaviour and offer the right content at the right time
Align marketing and sales goals, processes and systems to increase revenue
Demonstrate marketing value and accountability, by tracking marketing sourced and influence leads, opportunities and revenue
- Measure and monitor what matters to improve campaign performance
What will I learn?
Into to Marketing Automation?
How is marketing changing?
What is and isn't Marketing Automation?
Why the focus is marketing transformation
A brief history of Marketing Automation
The marketing automation journey
Aligning with the customer journey
Lead gen v demand gen
The buyer and extended customer journey
The importance of demand type
The marketing and sales funnel
Mapping content to the customer journey
Profiling your customers journey
Creating Campaigns & Nurture Programmes
Integrating online with offline
Nurture types ans flow
Creating your own nurture track
Lead Scoring and Routing
- Why score leads
- Implicit and explicit scoring
- Budget, Authority, Need and Timing ( BANT)
- Lead spectrum
- Creating your lead scoring model
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.
In-company delivery options start at £5,000 per day. Get in touch with our training team at firstname.lastname@example.org or +44 (0)207 970 4167 to find out more.