Mini Masters in Digital Marketing Online Training


If you want to accelerate your career to take a leadership role as a professional digital marketer then the Econsultancy Mini Masters in Digital Marketing is the course that will give you the practical and strategic skills to step up.

Econsultancy’s Mini Masters is taught online with intensive, challenging, interactive modules taught by the very best in the business. Formalise your existing skills, and come away with the confidence that you really know your stuff – and how to prove it at the highest level. 

Book your place now! Next course dates are in April and October 2018.


Econsultancy created the world’s first ever Masters of Science (MSc) in Digital Marketing Communications in 2006 to meet the needs of a rapidly evolving industry.

Our MSc set the benchmark for best practice & our new Econsultancy Mini Masters is designed to give professionals and their employers a powerful means to advance their skills in a structured way through an industry-led, rigorous programme that is available anytime. With a strong emphasis on immediately applicable skills, you’ll have the confidence to start implementing what you’ve learned from day one.

The Econsultancy Mini Masters combines our award winning Online Classroom platform (AOP Best Media Technology Partner 2017) with Econsultancy’s digital excellence and best in class content to give you the best in digital content along with up-to-date industry expertise. This enables us to uniquely ensure that the Mini Masters stays current with industry developments to deliver the practical and strategic skills required by marketers wanting to keep their organisation (and their careers) at the leading edge. 

The Econsultancy Mini Masters in Digital Marketing is a CPD accredited course that has been designed to mirror the core courses offered in a traditional two-year university Digital Marketing programme. 

Who should attend?

Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce. Our reports, events, online resources and training programmes help our 250,000+ subscribers make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

The Econsultancy Mini Masters is designed for those who may already have relevant professional experience, ranging from a couple of years to 20 years in the industry. What unites them is a common desire to expand upon and consolidate their professional experience.  

What will I learn?

The course consists of video modules, course readings and interactive Q&A sessions with the trainers. You'll cover the following areas during your studies:

  • Strategy and planning
  • Analytics and optimisation  
  • Effective web measurement 
  • Legal issues and considering compliance
  • Managing digital teams
  • Web project management 
  • Integrated marketing communications planning
  • Customer acquisition and conversion concepts
  • Advanced search
  • Content strategy
  • Mobile marketing
  • Marketing automation
  • eCRM
  • Customer experience and usability
  • Advanced email
  • Social media and customer engagement

In-company training

This online course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at or call us on (UK & Europe): +44 (0)207 970 4444, US: +1 212-971-0630 or Singapore (APAC): +65 6653 1911.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.




Andrew Hood

Managing Director, Lynchpin Analytics

Andrew Hood cut his internet teeth in 1999, heading up technical operations of the largest global hotel website of the dotcom boom (, which subsequently sold to Sabre via OTC and

He then co-founded a B2B internet exchange in 2001, developed a return on investment tracking tool for search in 2003 and launched a marketing-friendly web analytics tool in 2004.

Andrew is currently Managing Director of Lynchpin, an independent analytics consultancy which he founded in 2005. He leads a multi-disciplinary team across client engagements including Experian, Canon, HSBC, Cartoon Network, Tesco Bank, Dyson, New Scientist and the Government Digital Service.

Tutor for: Intensive: Mastering Analytics, Mini Masters in Digital Marketing Online


Michelle Goodall

Michelle Goodall specialises in digital transformation, communications, content, community and social media strategies.

Formerly Head of Digital at Lexis Public Relations she has over 16 years’ developing social media strategies, working on digital transformation projects and developing customer engagement strategies.

Michelle’s clients, past and present span many industries and include Dove, Direct Line, Charities Aid Foundation, Econsultancy, BBC, Building Research Establishment, Coca Cola, Domino’s, eBay, Camelot, Penguin Random House, Macmillan, Diageo, Boots, McCarthy & Stone, Agricultural and Horticultural Development Board and Barclaycard.

She worked with LOCOG, the organising body for London2012 over a 4-year period and was involved in the highly successful social media/communications activity during the games itself.

Tutor for: Fast Track Digital Marketing, Intensive: Mastering Social Media, Mini Masters in Digital Marketing Online, Online Community Management, Social Media & Online PR, Social Media Customer Service, Social Media Paid Advertising


Neil Perkin

Founder, Only Dead Fish

Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

Neil is a columnist for New Media Age, a regular keynote speaker across Europe on content strategy, emerging media, digital commercial strategy and social technologies, and writes regularly to BrandRepublic, FutureLab, Marketing Week, Mediatel and Canvas8 amongst others.

He has over 20 years media owner experience and was latterly the Director of Marketing & Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity he ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

Neil is an associate of The Futures Agency, a collaboration of some of the world's leading media thinkers and futurists, and for people who like shiny things, has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

Tutor for: Fast Track Digital Marketing, HR in the Digital Age, Mini Masters in Digital Marketing Online


Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Content Strategy, Editorial Planning & Content Calendars, Creative Thinking for Digital Marketing, Intensive: Mastering Customer Experience (CX), Lean UX and Agile Design, Mini Masters in Digital Marketing Online, Mobile UX (User Experience) & Marketing, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing