Mini MBA in Marketing Online Training

Overview

In Association with Marketing Week

Brought to you by Mark Ritson, Marketing Week's Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, it will give you the tools you need to do your job better.

  • 12 on-demand lessons covering the core MBA marketing modules
  • Weekly interactive Q&A sessions with Mark Ritson
  • Access to HBR and Marketing Week case studies
  • MBA standard end-of-term assessment
  • Mini MBA certificate and 28 CPD credits

Program

To book your place or for a detailed syllabus visit the Marketing Week Mini MBA course page. 

Modules include:

  • MARKET ORIENTATION
  • MARKET RESEARCH   
  • SEGMENTATION
  • TARGETING
  • POSITIONING
  • MARKETING STRATEGY
  • PRODUCT DEVELOPMENT
  • DISTRIBUTION
  • PRICING 
  • INTEGRATED MARKETING COMMUNICATION
  • BRAND
  • EXAM WORKSHOP

 

Who should attend?

Marketers of all backgrounds, educational levels and nationalities, have benefited from the Mini MBA, with over 94% of our alumni feeling more inspired, 90% more confident and 95% more effective as a result.

MANAGERS & EXECUTIVES

Broaden your skills and move into wider marketing strategy.

SENIOR MARKETERS

Get high-level strategic lessons from one of the world’s leading marketing consultants.

CAREER MOVERS

Understand the strategy, structure and process behind winning marketing campaigns.

L&D TEAMS

Give your marketing teams the knowledge, skills and confidence to be the best they can be.

Trainer


Ritson.jpeg

Mark Ritson

Professor Mark Ritson teaches marketing at Melbourne Business School.

Armed with a BSc and PhD in Marketing from Lancaster University, the UK’s oldest and most venerated marketing department, Mark has spent the past 20 years teaching marketing to MBA students at some of the world’s leading business schools, including London Business School (ranked 1st among international schools), MIT Sloan School of Management (ranked 5th among US schools) and Melbourne Business School, Australia (ranked 9th among international schools).

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

Tutor for: Mini MBA in Marketing Online