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Mobile rules the world.  People spend longer on the internet using their phone than their PC.  Our mobile marketing course will offer advice and guidance on how to make the most of this massive opportunity.


Full of practical advice and real-world examples, our mobile marketing course will present give you the information and support to develop your own mobile marketing Action Plan.

We start with the higher-level strategic issues that will determine ‘what’ you want to do on mobile.  We then go on to consider some of the main marketing tactics on mobile (which cover ‘how’ you will achieve your goals).

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

This course is ideal for marketing professionals, management and business owners looking for an introduction to how mobile can fit within a broader marketing strategy.

How will I benefit?

After this course, you will be able to:

  • Understand the jargon, opportunities and challenges associated with mobile marketing
  • Integrate mobile into your wider marketing strategy and efforts
  • Commission and/or create mobile campaigns with more knowledge and confidence
  • Develop your organisation’s mobile marketing strategy
  • Return to your job with a solid list of ‘to dos’
  • Have the confidence to address your organisation’s mobile challenges

What will I learn?


A practical plan of action – that’s what you’ll be well on your way to developing after we discuss the main strategic choices involved in mobile marketing, including: 

Types of mobile device

Marketing impact of some of the main issues surrounding mobile devices, including: device manufacturers, functionality, connection speeds, interaction styles and screen sizes.  

How are people using their mobile devices?

Research into consumer behaviours, including app vs. web site usage, usage by demographics, popular tasks & content, session length and reading patterns.


The business case for apps and the technical options available: native, hybrid and web.

Responsive vs. Adaptive websites

What’s the difference between these two philosophies and how can you decide which is best for you?

Mobile first

We’ll explain the principles behind ‘mobile first’ and also suggest the most sensible ways in which the approach can be used.

Multi-channel issues

Guidelines for designing multi-channel experiences, as well as tools and techniques to ensure that mobile integrates within the overall customer journey


Practical tips and advice on a wide variety of the most popular mobile marketing tactics, including:

  • App store submission & marketing
  • SMS (Short Messaging Service
  • Apple Watch
  • QR (Quick Response) codes
  • Social media
  • Advertising
  • Design guidelines for websites & apps
  • NFC (Near Field Communications)
  • Payment methods (Apple Pay and Google Wallet)
  • Search
  • AR (Augmented Reality)
  • IoT (Internet of Things)


Techniques to measure the ROI (Return On Investment) of mobile marketing activity, along with some associated challenges.

Future trends

Highlighting some of the key mobile trends that marketers should be aware of.  

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or +44 (0)207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.





Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Digital Content Strategy, Editorial Planning and Content Calendars, Fashion & Beauty Monitor - Digital Content Strategy, Fast Track Digital for Creatives, Intensive: Mastering Customer Experiences, Lean UX and Agile Design, Mobile Marketing, Mobile Usability and UX, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing