|Date||9:00am 23rd September – 5:00pm September 24 2013|
|Venue||JS Luwansa Hotel, Jakarta, Indonesia|
|Trainers||Andy Zain and Ari Fadyl|
About the course
Mobile is rapidly transforming everthing that’s digital and will soon become an essential part of any digital marketing strategy. Mobile is ubiquitous, highly personal, always carried by the customer, constantly switched on, has a built in payment mechanism, it’s there at the point of creative impulse, and can recount the audience down to the individual person if needs be. It is the most personal form of communication that exists in the digital age, and is set to become the de facto means of accessing the web in the very near future.
Who should attend?
The course is ideal for marketing professionals, management staff and business owners looking for an intensive introduction to using mobile within a broader marketing strategy.
How will I benefit?
Upon completion of this course, you will be able to:
• Understand mobile within integrated marketing
• Develop your own mobile strategy
• Take advantage of the mobile Internet
• Implement mobile campaigns from delivering SMS, to mobile web CMS, to planning and buying mobile advertising
• Promote mobile creative and explore the key creative challenges for mobile marketing
• Measure and optimising mobile
• Learn about navigations and best practices, including legal and security issues
• Pitch Mobile and how to make the business and marketing case for mobile.
• Develop a campaign plan covering both B2B and consumer marketing, and from traditional to M-commerce
What will I learn?
Executive Director, Mig 33
Andy is a pioneer in mobile VAS business, launched the first content provider and ringtone service in Indonesia. Helped in establishing services for top global brands across mobile/Internet industry, including Disney, Yahoo!, EA, Gameloft, FIFA and fast growing startups such as mig33, Vuclip, Snaptu, UC Mobile, and Payfone.
He is also Founder & organizer of MobileMonday Indonesia, a networking forum of 400 mobile centric companies in Indonesia. Director of Jakarta Founder Institute, mentorship & incubation program for startup in Indonesia. I actively help and angel investing in several high growth startup in the region. Andi has quoted by the Economist, Asian Wall Street Journal, Jakarta Post, TechCrunch and other local/regional publications and blogs.
Head of Digital & CRM, Nokia Indonesia
Ari has over 13 years of experience in Banking, Education, IT and the Telecommunications industry across Sales, Marketing and Operations roles in U.S.A. & Southeast Asia. He has championed many digital breakthroughs in one of today's global mobile key markets, Indonesia, and has won industry awards and recognition.
Since joining Nokia in 2010, Ari has been the catalyst for Digital Transformation & Innovation globally. He has developed strategic innovations through integrated marketing campaigns for Nokia which has resulted into some of the most successful Nokia product launches. At Nokia his work has been recognized by Nokia Global Digital Marketing Best Practices and replicated in emerging countries worldwide. Ari is currently acting as the Head of Digital and CRM for Nokia Indonesia. Prior to Nokia, Ari had a successful career at Microsoft and Citibank. He holds a Bachelor of Science degree from California State University, Los Angeles.
Please contact Nanda +62 813 846 856 21 or email to Nanda@IMII.co.id for more details