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76% of UK adults own a smartphone and these devices are now the UK’s most popular way to get online (Deloitte & Ofcom data, 2015).  Our 1-day training course will help you design a great mobile experience using best practice guidelines and real world examples.  

You’ll also have the chance to engage in lots of interactive exercises to make sure that you’re getting the most out of the day!


Our 1-day course will give you everything you need to start designing for mobile devices, or improve your existing mobile presence.    

You’ll leave the training course will practical insights and experience that you can start using immediately, including best practices for:

·        Design principles

·        Copywriting

·        Guidelines

·        Philosophy: Responsive vs. Adaptive vs. Mobile First

·        Apps: Native vs. Hybrid vs. Web

Course Requirements: You don’t have to bring a mobile device, but it will help you get the most out of the day.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

You don’t need to be a ‘mobile geek’ to enjoy this course – we talk about everything in a very practical and business-oriented way. 

The day is perfect for anyone who’s interested in getting more business benefit from the mobile channel.  We’ve had great feedback from: business owners, marketing and website managers, project managers, UI designers and content editors. 

How will I benefit?

After attending our Mobile Usability and UX training course, you'll be able to:

·         Sell the value of mobile within your organisation

·         Evaluate & improve the quality of mobile experiences

·         Design great mobile experiences that deliver real business benefit

·         Train designers and copywriters within your organisation

What will I learn?

Design principles

Best practices on how to deal with fundamental issues on mobile devices, including:

•          Auto-optimise

•          Screen space

•          Icons

•          Reachable zones

•          Download speed

•          Legibility

•          Lack of hover state

•          Touch targets

•          Orientation change

•          Gestures

•          Data input


Specific best practices for designing your mobile site or app, covering areas including:

·         Homepage 

·         Navigation (Carousel, Accordion list & Expandable menu)

·         Forms

·         Ecommerce (Product selection & checkout)

·         Login

·         Search

·         3D touch

·         Apple watch

Design philosophies

Responsive vs. Adaptive vs. Mobile First.  You’ll learn the differences between these different approaches to mobile design and how to choose between them.


Native vs. Hybrid vs. Web.  We talk through the strengths and weaknesses of the different kinds of app and how you can decide what’s best for your organisation.

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or +44 (0)207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.



Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Digital Content Strategy, Editorial Planning and Content Calendars, Fast Track Digital for Creatives, Intensive: Mastering Customer Experiences, Lean UX and Agile Design, Mobile Marketing, Mobile Usability and UX, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing