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Course Details

Date
November 28 2014 (9:30am – 4:30pm)
Venue
Etc Venues, Moorgate, London, United Kingdom
Trainer
Tim Fidgeon
Duration
1 day
Cost
$905.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Mobile rules the world – people now spend more time online on their phone than their PC (Ofcom).  

Our mobile marketing & UX course will offer advice and guidance on how to make the most of this massive opportunity.  Our 1-day training course will help you design great mobile marketing experiences using best practice guidelines and real world examples.  

You’ll also have the chance to engage in lots of interactive exercises to make sure that you’re getting the most out of the day!

Program

Our 1-day course will give you everything you need to start designing your mobile marketing experiences, or to improve your existing mobile efforts.    

You’ll leave the training course will practical insights and experience that you can start using immediately, including best practices for:

  • Cross-channel experiences
  • Messaging frequency & targeting
  • App design (including push & in-app messaging)
  • App store marketing
  • SMS
  • Proximity marketing
  • Search
  • Video
  • UX guidelines for mobile

Course Requirements: You don’t have to bring a mobile device, but it will help you get the most out of the day.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

You don’t need to be a ‘mobile geek’ to enjoy this course – we talk about everything in a very practical and business-oriented way. 

The day is perfect for anyone who’s interested in getting more business benefit from the mobile channel.  We’ve had great feedback from: business owners, marketing and website managers, project managers, UI designers and content editors. 

How will I benefit?

After attending our Mobile Usability and UX training course, you'll be able to:

  • Sell the value of mobile within your organisation
  • Evaluate & improve the quality of mobile marketing experiences
  • Design great mobile marketing experiences that deliver real business benefit
  • Train designers and copywriters within your organisation

What will I learn?

Mobile UX principles

Best practices on how to deal with fundamental issues on mobile devices, including:

  • Screen space
  • Icons
  • Copywriting
  • Download speed
  • Legibility
  • Touch targets
  • Gesture support
  • Data input

Mobile UX guidelines

Specific best practices for designing your mobile site or app, covering areas including:

  • Homepage 
  • Navigation (Carousel, Accordion list & Expandable menu)
  • Forms
  • Ecommerce (Product selection & checkout)
  • Login
  • Search

Mobile marketing principles

Best practices to help support more effective mobile marketing campaigns, including:

  • Cross-channel experiences
  • Messaging frequency & targeting
  • App usage patterns & types of app (Native vs. Hybrid vs. Web)
  • Design approaches:  Responsive vs. Adaptive vs. Mobile First

Mobile marketing guidelines

Specific best practices for designing your mobile marketing experiences, covering areas including:

  • App design (including push & in-app messaging)
  • App store marketing
  • SMS
  • Proximity marketing
  • Search engine optimisation
  • Video

Future trends

Highlighting some key mobile trends that marketers should keep track of.  

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or +44 (0)207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Trainer


Tim_F.jpg

Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Content Strategy, Editorial Planning & Content Calendars Training, Editorial Planning and Content Calendars, Fast Track Digital for Creatives, Intensive: Mastering Customer Experiences, Lean UX and Agile Design, Mobile Marketing, Mobile UX (User Experience) & Marketing, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing

Venue


Etc Venues, Moorgate

Telephone: 020 3011 0975

120 Moorgate
London
EC2M 6UR
United Kingdom

Google Maps

Course Details

Date
November 28 2014 (9:30am – 4:30pm)
Venue
Etc Venues, Moorgate, London, United Kingdom
Trainer
Tim Fidgeon
Duration
1 day
Cost
$905.00 per attendee

Sorry, bookings for this training course are now closed.