Course Details

December 7 2017 (9:30am – 4:30pm)
Etc Venues - Liverpool Street, London, United Kingdom
Tim Fidgeon
1 day
$790.00 per attendee

Book now


Mobile rules the world – we now spend almost 2x as long online with our smartphones than on laptops and desktops.  

Our 1-day Mobile UX (User Experience) & Marketing training course offers research-based, practical best practices to help you make the most of this massive opportunity.  

You’ll also engage in lots of interactive exercises based on real-world examples to make sure that you’re getting the most out of the day!


Our 1-day course will give you lots of best practice guidance to help you develop new (and improve existing) mobile marketing experiences.    

You’ll look at lots of real-world examples and also receive practical insights that you can start using immediately, including best practices for:

  • UX guidelines for mobile
  • Cross-channel experience design
  • Messaging frequency & targeting
  • App design (including push & in-app messaging)
  • App store marketing
  • SMS
  • Proximity marketing
  • SEO (Search Engine Optimisation) for mobile

Course Requirements: You don’t have to bring a mobile device, but it will help you get the most out of the day.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

Anyone who wants to improve their organisation’s mobile UX (User Experience) and marketing should benefit from this course.  We don’t use a lot of ‘mobile jargon’ and are very happy to explain any that slips into the conversation!

The day is perfect for anyone who wants more business benefit from mobile.  We’ve had great feedback from: business owners, marketing and website managers, project managers, UI designers and content editors. 

How will I benefit?

After attending our Mobile Usability and UX training course, you'll be able to:

  • Sell mobile’s opportunities & challenges
  • Evaluate & improve your mobile UX (User Experience) 
  • Create great mobile UX (User Experience) 
  • Train designers to create better mobile experiences
  • Design & plan great mobile marketing communications & campaigns

What will I learn?

Mobile strategy

Outlining the issues related to the following topics, along with any relevant best practices:

  • Cross-channel experience design
  • Messaging frequency & targeting
  • Philosophies: Responsive, Adaptive & Mobile First
  • App usage patterns 
  • Apps: Native, Web, Hybrid & Progressive

Principles for mobile UX (User Experience)

We’ll present research-based best practices (with lots of real-world examples and opportunity for discussion) on many aspects of UX, including:

  • Screen space - Ways to maximise your use of the available screen for both information and navigation
  • Icons - How to design icons that work
  • Download speed - Best practices to help your site load more quickly on a mobile device
  • Legibility - Ensuring that your messages are easy-to-read in as many conditions as possible
  • Tap targets - Making sure that your targets clearly identify themselves as interactive and are big enough to be comfortably tappable
  • Gesture support - Best practices to help ensure that any gesture-based interactions are as easy-to-use as possible
  • Data input - Ways to make data input on mobile devices easier and encourage users to complete your forms
  • Orientation change - Design an experience that reacts appropriately when the user rotates their device

Guidelines for mobile UI (User Interface) elements 

Best practices for specific interface elements of your mobile site or app, covering areas including:

  • Homepage
  • Navigation (Expandable menus, Carousels & Accordion lists)
  • Forms
  • Ecommerce (Product selection & checkout)
  • Login
  • Search

Marketing best practices 

Best practices and real-world examples for how to plan and implement your mobile marketing campaigns, including:

  • App store marketing - Ways to climb the App Store rankings and increase your number of installs
  • App design - Research and best practice advice on: App UX (User Experience), Popular app-based tasks, On-boarding, Push notifications & In-app notifications
  • SMS - How to create effective SMS campaigns
  • Proximity marketing - Guidance for designing experiences that use NFC (Near Field Communications), Beacons and QR Codes
  • Payment methods - Supporting the increasing numbers of people who want to pay using mobile in-store and online
  • SEO (Search Engine Optimisation) for mobile - Best practice advice on helping your site to climb the search engine rankings
  • Vertical video - 98% of phone usage is held vertically - we’ll discuss some of the best ways to optimise your video for the dominant orientation

Future trends

Highlighting some interesting mobile trends to help inform your thinking and your plans!

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630. 

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.



Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Content Strategy & Editorial Planning, Creative Thinking for Digital Marketers, Lean UX and Agile Design, Masterclass: Customer Experience (CX) (3-days), Mini Masters in Digital Marketing Online, Mobile UX (User Experience) & Marketing, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Course Details

December 7 2017 (9:30am – 4:30pm)
Etc Venues - Liverpool Street, London, United Kingdom
Tim Fidgeon
1 day
$790.00 per attendee

Book now