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Tone of voice, concision & psychology – those are our main topics in this in-depth sequel to our bestselling ‘Online Copywriting’ course.
Our advanced 1-day workshop offers lots of practical advice and hands-on exercises on the following critical issues:
Tone of voice
Step-by-step guidance on how to define and communicate a tone of voice that enhances your organisation’s brand
Step-by-step advice on how to make your copy more concise, whilst still ensuring that it offers enough detail for your audience
Structuring your content
Tools to help ensure that your copy is structured in a way that is relevant to your audience
Best practices for writing product/service pages (B2C and B2B), FAQs and instructional text
Insights that can help you to create more effective copy based on personality type, cognitive biases and emotions
Course Requirements: We recommend that participants bring a laptop (or tablet) to support the re-write exercises.
Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.
Who should attend?
Anyone involved in online copy would benefit from this course – particularly if you’re responsible for your organisation’s tone of voice and/or want to make your copy more concise.
Note: during the course, we assume that you are familiar with all the best practices and research covered in our online copywriting course.
How will I benefit?
After attending our ‘Online Copywriting – Advanced’ training course, you'll be able to:
- Develop a tone of voice for your organisation
- Structure your content in ways that support your audience
- Make copy more concise
- Create impactful copy using psychological insights
What will I learn?
Sharpen your online copywriting skills with our 1-day workshops. Some of the topics we’ll cover include:
Tone of voice
Step-by-step process to develop and communicate your organisation’s own tone of voice. You’ll engage lots of exercises to help you to develop super-confidence in the process!
A step-by-step process to help you make your content more concise. We know that concision is a top priority for many organisations, so we have lots of in-depth exercises.
You will learn how to re-structure a significant piece of content. We’ll also discuss how to exploit these principles:
Information need types
Best practices and exercises for: product/service pages (B2C and B2B), FAQs and instructional text
Tools to help you improve your copy using a knowledge of: personality types, cognitive biases and emotional content.
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.
In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at firstname.lastname@example.org or +44 (0)207 970 4167 to find out more.
We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.