Course Details

Date
September 10 2014 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Tim Fidgeon
Duration
1 day
Cost
$1,165.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Tone of voice, concision & psychology – those are our main topics in this in-depth sequel to our bestselling ‘Online Copywriting’ course. 

Program

Our advanced 1-day workshop offers lots of practical advice and hands-on exercises on the following critical issues:

Tone of voice 

Step-by-step guidance on how to define and communicate a tone of voice that enhances your organisation’s brand

Concision

Step-by-step advice on how to make your copy more concise, whilst still ensuring that it offers enough detail for your audience

Structuring your content

Tools to help ensure that your copy is structured in a way that is relevant to your audience

Page types

Best practices for writing product/service pages (B2C and B2B), FAQs and instructional text

Psychology

Insights that can help you to create more effective copy based on personality type, cognitive biases and emotions

Course Requirements: We recommend that participants bring a laptop (or tablet) to support the re-write exercises.

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

Anyone involved in online copy would benefit from this course – particularly if you’re responsible for your organisation’s tone of voice and/or want to make your copy more concise.

Note: during the course, we assume that you are familiar with all the best practices and research covered in our online copywriting course.

How will I benefit?

After attending our ‘Online Copywriting – Advanced’ training course, you'll be able to:

  • Develop a tone of voice for your organisation
  • Structure your content in ways that support your audience
  • Make copy more concise
  • Create impactful copy using psychological insights

What will I learn?

Sharpen your online copywriting skills with our 1-day workshops. Some of the topics we’ll cover include:

Tone of voice

Step-by-step process to develop and communicate your organisation’s own tone of voice.  You’ll engage lots of exercises to help you to develop super-confidence in the process!

Concision 

A step-by-step process to help you make your content more concise.  We know that concision is a top priority for many organisations, so we have lots of in-depth exercises.

Structuring content

You will learn how to re-structure a significant piece of content.  We’ll also discuss how to exploit these principles:

Structuring strategies

Information need types

Page types

Best practices and exercises for: product/service pages (B2C and B2B), FAQs and instructional text

Psychology 

Tools to help you improve your copy using a knowledge of: personality types, cognitive biases and emotional content.

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at training@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630. 

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Trainer


Tim_F.jpg

Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by:

.net magazine

New Media Knowledge

Usability News

Web Standards Group

Tutor for: Content Strategy, Editorial Planning & Content Calendars, Creative Thinking for Digital Marketing, Intensive: Mastering Customer Experiences, Lean UX and Agile Design, Mini Masters in Digital Marketing Online, Mobile UX (User Experience) & Marketing, Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing

Venue


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Course Details

Date
September 10 2014 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Tim Fidgeon
Duration
1 day
Cost
$1,165.00 per attendee

Sorry, bookings for this training course are now closed.