About the course
Who should attend?
Anyone responsible for acquiring customers online or building brand awareness via advertising campaigns. For instance, brand managers, digital marketing and campaign managers, agency account handlers, marketing executives and media planners. Some online experience would be beneficial.
How will I benefit?
You'll take away a broad understanding of the role of online media planning and buying, as well as the current trends that influence this role, such as media fragmentation, audience shifts in consumptions, web 2.0 and social media. By the end of the day, you'll be confident in planning and executing an online ad campaign from brief to conclusion including planning, buying and measurement.
What will I learn?
For more information, please call +91 8976105325 (Learning Catalyst)