|Date||9:00am 1st October – 5:00pm October 2 2013|
|Venue||Marketing Institute of Singapore, Singapore, Singapore|
About the course
This intensive 2-day course is a marketing-focused course that helps businesses to leverage video for richer customer experience, develop new business opportunities and gain competitive advantage using a video marketing strategy encompassing Social Media & Conversion Rate Optimization. Learn how to be pragmatic by applying creativity with consumer involvement. Also learn that the TV-way is not as effective anymore. Online consumers expect different directions and interactions in a message. Learn the real shift from One-to-Many to One-to-One discussion with your direct prospects.
This 2-day course helps marketers and companies to develop the right video strategy, the right content and the right techniques for increasing traffic, views and, ultimately, conversions. It infuses global best practice examples with local South-East Asian real-life cases. The course is marketing & communication focused, and non-technical.
Who should attend?
This course is ideal for marketing professionals in SMEs and MNCs, PR professionals, business owners, and content professionals who want to reach and engage with customers using video. The session is suitable for all business sizes and across all sectors.
How will I benefit?
What will I learn?
Director & Co-founder, FindYourWayInTheWorld Pte Ltd
Arnaud Belhamou, co-founder of FindYourWayInTheWorld Pte Ltd (first Online Video Marketing Agency in Asia), hails from Central America, a small island in the Caribbean. Following his travels and residence in various countries, Arnaud graduated with two Master Degrees related to New Technology of Information and International Management. He is well-versed and equipped with experience in several Classic and Internet Media for the past 9 years.
He travelled to Singapore by request of Cegedim conglomerate to be part of their international marketing team as a Regional Manager for the APAC region. During the development of his current project, he had also learnt more about Digital Marketing in South East Asia, while assuming position of a Senior Business Development Manager for SEO Agency Singapore.
Presently the Director and Co-founder of his own company, Arnaud has learnt that Classic & Traditional Medias are now on the edge of fading popularity against Social Media and Internet Marketing.