Econsultancy's Professional Certificate in Digital Marketing - Singapore Training


In partnership with the Employment and Employability Institute and NTUC, this Professional Certificate in Digital Marketing programme is facilitated by a panel of experienced digital marketing professionals.

In 7 days of live workshop, and guided self-learning (webinars, micro learning modules and reports), participants will gain expertise and skills in wide area of digital marketing topics including social media, analytics, search engine marketing and content marketing.

Participants who successfully complete the programme will be awarded the Econsultancy’s Professional Certificate in Digital Marketing.

Post-workshop mentoring completes the programme to help participants develop in the digital marketing roles.

Please take note of the face-to-face workshop dates:

  4th Intake 5th Intake
Day 1 Wed, 24 October 2018 Mon, 19 November 2018
Day 2 Thu, 25 October 2018 Tue, 20 November 2018
Day 3 Fri, 26 October 2018 Wed, 21 November 2018
Day 4 Thu, 8 November 2018 Tue, 27 November 2018
Day 5 Fri, 9 November 2018 Wed, 28 November 2018
Day 6 Thu, 29 November 2018 Thu, 13 December 2018
Day 7 Fri, 30 November 2018 Fri, 14 December 2018

Who should attend?

This programme targets marketing professionals, business owners, c-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally.

There is no minimum qualification or pre-requisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred.

How will I benefit?

Upon completion of this programme, you will be able to:

  • Create a strategy and digital marketing plan for your company
  • Gain a deeper understanding of customer acquisition channels like display advertising, search engine marketing, email marketing & marketing automation.
  • Engage better with your target audience with content marketing & social media platforms like Facebook, Instagram, LinkedIn, and more
  • Understand e-commerce fundamentals
  • Develop a digital marketing measurement plan and use data analytics to improve your digital performance
  • Obtain a Professional Certificate in Digital Marketing by one of the most well known global authorities in digital marketing


3 complimentary reports from Econsultancy’s portal containing 500,000+ pages of digital marketing resources, reports and best practice guides to help you in your digital marketing projects.

Module 1: SEO Best Practice: Measurement and Reporting for SEO

Module 2: Paid Social Media Advertising

Module 3: 2017 Measurement and Analytics Report

What will I learn?

This certification programme covers 3 main modules delivered in 7 face-to-face workshops, and guided online learning.

(3 full day live face-to-face workshops, and 25 hours of guided online learning)

Course content of live workshops:

Day 1 – overview of digital marketing, frameworks & processes, email marketing & marketing automation, digital marketing technology

Day 2 – display advertising, market and demand research, paid search advertising

Day 3 – search engine optimisation (SEO), content marketing, module certification test

Course content of guided online learning:

  • 12 hours of 24 micro learning modules (about 30 mins each)
  • 13 hours of online webinars and resources

(2 full day face-to-face workshops, and 11.5 hours of guided online learning)

Course content of live workshops:

Day 4 – social media marketing including Facebook, Instagram, YouTube & LinkedIn Marketing

Day 5 – influencer marketing, social media marketing in China, module certification test

Course content of guided online learning:

  • 2.5 hours of 5 micro learning modules (about 30 mins each)
  • 9 hours of online webinars and reports

(2 full day face-to-face workshops, and 11 hours of guided online learning)

Course content of live workshops:

Day 6 – overview of data analytics and measurement

Day 7 – Google Analytics and other data analytics tools, module certification test, project presentation

Course content of guided online learning:

  • 1.5 hours of 3 micro learning modules (about 30 mins each)
  • 9.5 hours of online webinars and reports


2 times 2-hour evening mentoring with a panel of experienced digital professionals



Eu Gene Ang

Principal Trainer, Click Academy Asia

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Econsultancy's Professional Certificate in Digital Marketing - Singapore, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore


Fern Chiang Kong

Senior Trainer

Fern Chiang is an experienced entrepreneur and professional marketer who has more than 11 years of experience handling branding and marketing for many international brands in key industries, ranging from FMCG, Banking & Insurance, education, healthcare/pharmaceuticals to technology and more. Some of the clients includes L’Oreal,  Club 21, Cerebos, M&M’s, AIG, Nanyang Technological University, Botox, Juvederm, Betadine and ST Electronics.

More than that, he has an unique strength in cross border marketing between China and Singapore, venturing into the China market since 2008. Today, he has helped many Singapore companies market their products and brands into China through innovative and practical routes. He adopts an integrated approach to marketing new brands into the competitive Chinese market, integrating both offline channels like exhibitions to open up distribution channels to online channels like e-commerce, WeChat commerce to develop O2O business models for the Chinese market.

Fern Chiang is a passionate speaker in the area of business, marketing and branding. He communicates clearly and is able to engage with the audience well to deliver a productive learning journey.

Tutor for: Econsultancy's Professional Certificate in Digital Marketing - Singapore


Jeff Rajeck

Research, Trainer & Consultant, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology. 

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters. 

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore). 

Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet. 

Tutor for: Advanced Mastering Analytics – Singapore, Econsultancy's Professional Certificate in Digital Marketing - Singapore, Proving Digital ROI Masterclass - Singapore


Richard Wong


Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the right track to achieve the results that they desire.

With more than 2 decades of corporate and entrepreneur experience, he has an extensive market exposure from North to South Asia. Richard has an in-depth knowledge of how an organization operates from Human Resource, Customer Service, Public Relations, Events Management, Sales Management and Marketing. He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.

Today, his knowledge and experience allows him to integrate, implement and apply them to his Social Media methodologies. GisMo ConneXion, the firm he founded, uses these methodologies with great success for clients such as Cisco, Toshiba, Singapore Press Holdings, Thomson Medical, Asiatravel and many other small and big companies.

He has been interviewed on Singapore Official 938Live radio, quoted in AsiaOne and has given many talks in the subject of Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He is also a nominee for the Singapore Spirit of Enterprise Award, 2012.

Tutor for: Econsultancy's Professional Certificate in Digital Marketing - Singapore, Social Media & Influencer Marketing - Singapore, Social Media & Influencer Marketing – Malaysia