Econsultancy's Professional Certificate in Digital Marketing - Singapore Training

Overview

In partnership with the Employment and Employability Institute and NTUC, this Professional Certificate in Digital Marketing programme is facilitated by a panel of experienced digital marketing professionals.

In 7 days of live workshop, and guided self-learning (webinars, micro learning modules and reports), participants will gain expertise and skills in wide area of digital marketing topics including social media, analytics, search engine marketing and content marketing.

Participants who successfully complete the programme will be awarded the Econsultancy’s Professional Certificate in Digital Marketing.

Post-workshop mentoring completes the programme to help participants develop in the digital marketing roles.

Please take note of the face-to-face workshop dates:

  • Day 1 – Wed, 21 Feb 2018
  • Day 2 – Thu, 22 Feb 2018
  • Day 3 – Fri, 23 Feb 2018
  • Day 4 – Mon, 5 Mar 2018
  • Day 5 – Tue, 6 Mar 2018
  • Day 6 – Mon, 19 Mar 2018
  • Day 7 – Tue, 20 Mar 2018

Who should attend?

This programme targets marketing professionals, business owners, c-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally.

There is no minimum qualification or pre-requisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred.

How will I benefit?

Upon completion of this programme, you will be able to:

  • Create a strategy and digital marketing plan for your company
  • Gain a deeper understanding of customer acquisition channels like display advertising, search engine marketing, email marketing & marketing automation.
  • Engage better with your target audience with content marketing & social media platforms like Facebook, Instagram, LinkedIn, and more
  • Understand e-commerce fundamentals
  • Develop a digital marketing measurement plan and use data analytics to improve your digital performance
  • Obtain a Professional Certificate in Digital Marketing by one of the most well known global authorities in digital marketing

ECONSULTANCY’S REPORTS (COMPLIMENTARY)

3 complimentary reports from Econsultancy’s portal containing 500,000+ pages of digital marketing resources, reports and best practice guides to help you in your digital marketing projects.

Module 1: Paid Social Media Advertising

Module 2: SEO Best Practice: Measurement and Reporting for SEO

Module 3: 2017 Measurement and Analytics Report

What will I learn?

This certification programme covers 3 main modules delivered in 7 face-to-face workshops, and guided online learning.

MODULE 1 – DIGITAL MARKETING FUNDAMENTALS
(3 full day live face-to-face workshops, and 25 hours of guided online learning)

Course content of live workshops:

Day 1 – Overview of digital marketing, frameworks & processes, email marketing & marketing automation, digital marketing technology

Day 2 – Display advertising and content marketing

Day 3 – Social media marketing including Facebook, Instagram & LinkedIn Marketing and a module certification test

Course content of guided online learning:

  • 12 hours of 24 micro learning modules (about 30 mins each)
  • 10 hours of online webinars and resources (includes short quizzes to test your knowledge)

MODULE 2 – SEARCH ENGINE MARKETING

(2 full day face-to-face workshops, and 11.5 hours of guided online learning)

Course content of live workshops:

Day 4 – Paid search advertising

Day 5 – Search engine optimisation (SEO), module certification test

Course content of guided online learning:

  • 2.5 hours of 5 micro learning modules (about 30 mins each)
  • 9 hours of online webinars and reports (includes short quizzes to test your knowledge)

MODULE 3 – DATA & ANALYTICS

(2 full day face-to-face workshops, and 11 hours of guided online learning)

Course content of live workshops:

Day 6 – Overview of data analytics and measurement

Day 7 – Google Analytics and other data analytics tools, module certification test

Course content of guided online learning:

  • 1.5 hours of 3 micro learning modules (about 30 mins each)
  • 9.5 hours of online webinars and reports (includes short quizzes to test your knowledge)

POST-WORKSHOP MENTORING

2 times 2-hour evening mentoring with a panel of experienced digital professionals

Trainers


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Ariff Kamal

Senior Trainer, ClickAcademy Asia

Ariff is currently the Search Director for Group M Singapore. He was formerly the Founder and Principal Consultant at Think Digital Sdn Bhd. Ariff has worked on digital marketing solutions for clients in Malaysia and Singapore including Ministry Of Trade, Consumer and Cooperatives –Malaysia, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points, Julius Baer Private Bank and Kaplan Higher Institute of Education among many others.

Ariff has over 10 years’ experience in digital marketing and has served in ClickMedia and OOM in various senior sales, marketing and training roles. His work experience covers managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded “Best in Search Marketing” campaign by Marketing Magazine and also received the Agency of the Year Award 2011, Singapore. He was also a judge panel for “Best Online Campaign” for SME Tiger Awards in 2011 in Malaysia and has held leadership role in Search Engine Marketing Professional Organization (SEMPO).

Ariff has keynoted 50+ events and has led seminars and training sessions covering digital strategy, search, mobile, social media and digital analytics in Malaysia and Singapore. His audience ranged from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy with Cardinal Path.

At ClickAcademy Asia, he is a senior trainer for Google AdWords certification programs, Google IGNITE, Google Sales Masterclass and Grow with Google event.

Tutor for: Econsultancy's Professional Certificate in Digital Marketing - Singapore

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Eu Gene Ang

Principal Trainer, Click Academy Asia

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Econsultancy's Professional Certificate in Digital Marketing - Singapore, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore

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Ivan Wong

Trainer, Econsultancy Asia

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia's professional talents. Ivan has over 12 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, an external trainer for Groupm, ClickAcademy Asia and Google's Partners Program. 

He was most recently Director of e-Commerce at Far East Hospitality, Singapore's largest operator of hotels & serviced residences. Prior to that, he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including Econsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism, and CMC Markets Asia.

Tutor for: Econsultancy's Professional Certificate in Digital Marketing - Singapore, Search Engine Optimization (SEO) Marketing - Singapore

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Richard Wong

Trainer

Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the right track to achieve the results that they desire.

With more than 2 decades of corporate and entrepreneur experience, he has an extensive market exposure from North to South Asia. Richard has an in-depth knowledge of how an organization operates from Human Resource, Customer Service, Public Relations, Events Management, Sales Management and Marketing. He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.

Today, his knowledge and experience allows him to integrate, implement and apply them to his Social Media methodologies. GisMo ConneXion, the firm he founded, uses these methodologies with great success for clients such as Cisco, Toshiba, Singapore Press Holdings, Thomson Medical, Asiatravel and many other small and big companies.

He has been interviewed on Singapore Official 938Live radio, quoted in AsiaOne and has given many talks in the subject of Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He is also a nominee for the Singapore Spirit of Enterprise Award, 2012.

Tutor for: Econsultancy's Professional Certificate in Digital Marketing - Singapore, Social Media & Influencer Marketing - Singapore, Social Media & Influencer Marketing – Malaysia