Getting to grips with Programmatic Training

Overview

Programmatic advertising has risen from less than 50% of digital display in 2013 to more than 80% in 2017.  Ensure you know your DSP from your SSP and your DMP from your OPP in our one-day fully-comprehensive course.

Program

• The Basics behind the systems

What does Programmatic do to change the face of advertising – why ‘knowing how it works’ is not the same as ‘knowing what it means’

• Audience planning and ad misplacement

Why our ability to do things that we couldn’t do before sometimes leads to us doing things we’d never really want to do by choice

• Data management

What data can advertisers use in order to target specific audiences and why this might soon change

• Programmatic Auction Simulation

A simulation of how an auction works for all those who’ve never been to Sothebys

• Programmatic Direct

Addressing some of the issues that buyers were not always aware of (but certainly should have been)

• The changing face of Advertising Teams

Why the attributes and roles in the advertising team client-side, the sales team supply-side and the team at the agency have changed so fundamentally since the rise of Programmatic

 

Who should attend?

Marketers, Buyers, Sellers, Procurement managers – if you want to know about Programmatic and currently don’t – or know a little and need to know a lot more – then this is the course for you.

How will I benefit?

You will come away from the day with a comprehensive overview of how Programmatic technologies fit together; how this can be used for your benefit, and what to watch out for in order to protect your interests – whether you are a marketer, agency or media owner.

Free Econsultancy report (worth £600) - After the session, you’ll also be able to download a free copy of one of our industry leading reports on a wide range of topics covering: in-depth best practice advice, market data and the latest digital trends.

CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

CPD

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

training@econsultancy.com

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America)