Course Details

Date
January 17 2017 (9:30am – 4:30pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Trainer
Ruben Schreurs
Duration
1 day
Cost
$790.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Programmatic advertising has risen from less than 50% of digital display in 2013 to more than 80% in 2017.  Ensure you know your DSP from your SSP and your DMP from your OPP in our one-day fully-comprehensive course.

 

Program

• The Basics behind the systems

What does Programmatic do to change the face of advertising – why ‘knowing how it works’ is not the same as ‘knowing what it means’

• Audience planning and ad misplacement

Why our ability to do things that we couldn’t do before sometimes leads to us doing things we’d never really want to do by choice

• Data management

What data can advertisers use in order to target specific audiences and why this might soon change

• Programmatic Auction Simulation

A simulation of how an auction works for all those who’ve never been to Sothebys

• Programmatic Direct

Addressing some of the issues that buyers were not always aware of (but certainly should have been)

• The changing face of Advertising Teams

Why the attributes and roles in the advertising team client-side, the sales team supply-side and the team at the agency have changed so fundamentally since the rise of Programmatic

 

Who should attend?

Marketers, Buyers, Sellers, Procurement managers – if you want to know about Programmatic and currently don’t – or know a little and need to know a lot more – then this is the course for you.

How will I benefit?

You will come away from the day with a comprehensive overview of how Programmatic technologies fit together; how this can be used for your benefit, and what to watch out for in order to protect your interests – whether you are a marketer, agency or media owner.

CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

CPD

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

training@econsultancy.com

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America)

Trainer


Ruben_Schreurs_BW.jpg

Ruben Schreurs

Founder & Programmatic Expert, Ind-e.co

Ruben Schreurs is the Founder and Lead Programmatic Consultant at Ind-e.co. He's a programmatic native, who was involved as Campaign Manager at an Amsterdam based Trading desk called YD when Real-Time Bidding was introduced in Europe.

After working on campaigns for Center Parcs, Transavia, T-Mobile and KLM, he started the in-house programmatic training team called YDcademy, alongside building the full suite of in-house campaign reporting dashboards. He then moved to London based Trading Desk Infectious Media to set up the Sales Operations team, responsible for new client success through project management of onboarding, process optimisation, technical documentation delivery and international knowledge sharing; successfully launching Skyscanner, Argos and Kronenbourg (FR) among others.

Ind-e.co was founded in 2014, to meet the huge demand for programmatic expertise across the ecosystem. Along with the network of specialists called the 'Collaborative', Ruben has served clients on both the buy- and sell-side, industry organisations and media auditing companies, including: CNN, UTV, Ebiquity, Ebay, Mountain News, Forward3d, Total Media, FaR Partners, Prohaska Consulting and Swoon Editions. 

Ind-e.co is based in Amsterdam, but 80% of the projects are run on location in London and New York.

Venue


Etc Venues, Tenter House

Telephone: 020 3735 9905

8th Floor Tenter House
45 Moorfields
London
EC2Y 9AE
United Kingdom

Google Maps

By Underground - Moorgate Station (Northern, Metropolitan, Circle, Hammersmith and City Lines).

Moorgate has 4 exits and you need to head towards the 2 exits either side of Moorfields Road (these exits are towards the Metropolitan line gates). As you come out onto Moorfields Road you will see a Holland and Barrett store adjacent to the tube station – Tenter House is the next building a few yards further up on the same side of the road, just before the Red Cross building.

Course Details

Date
January 17 2017 (9:30am – 4:30pm)
Venue
Etc Venues, Tenter House, London, United Kingdom
Trainer
Ruben Schreurs
Duration
1 day
Cost
$790.00 per attendee

Sorry, bookings for this training course are now closed.