Course Details

Date
November 16 2018 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Dave Katz
Duration
1 day
Cost
$825.00 per attendee

Book now

Overview

Programmatic advertising has risen from less than 50% of digital display in 2013 to more than 80% in 2017.  Ensure you know your DSP from your SSP and your DMP from your OPP in our one-day fully-comprehensive course.

 

Program

• The Basics behind the systems

What does Programmatic do to change the face of advertising – why ‘knowing how it works’ is not the same as ‘knowing what it means’

• Audience planning and ad misplacement

Why our ability to do things that we couldn’t do before sometimes leads to us doing things we’d never really want to do by choice

• Data management

What data can advertisers use in order to target specific audiences and why this might soon change

• Programmatic Auction Simulation

A simulation of how an auction works for all those who’ve never been to Sothebys

• Programmatic Direct

Addressing some of the issues that buyers were not always aware of (but certainly should have been)

• The changing face of Advertising Teams

Why the attributes and roles in the advertising team client-side, the sales team supply-side and the team at the agency have changed so fundamentally since the rise of Programmatic

 

Who should attend?

Marketers, Buyers, Sellers, Procurement managers – if you want to know about Programmatic and currently don’t – or know a little and need to know a lot more – then this is the course for you.

How will I benefit?

You will come away from the day with a comprehensive overview of how Programmatic technologies fit together; how this can be used for your benefit, and what to watch out for in order to protect your interests – whether you are a marketer, agency or media owner.

CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

CPD

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

training@econsultancy.com

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America)

Trainer


Dave Katz

Director, Katzy Communications

During his 18 years in digital media, Dave has become an expert in buying and selling display advertising. He started his career at i-level in 1999, where he remained for 3 years. After a stint as Head of Marketing for Premierbet he joined Advertising.com, as a senior member of their Publisher Services team. 

In 2006, he became Head of Digital Trading at MPG (Havas). During this time he was elected Vice-Chair of the Digital Media Group of the IPA. With his knowledge on the workings of ad networks, he engaged with IASH (the Internet Advertising Sales Houses), to represent the views of all ad buyers vis-a-vis the Networks. 

Towards the end of his 4+ years at Havas, he spearheaded the launch of their Trading Desk, which saw him oversee their first UK Programmatic activity. 

Post-Havas, Dave set up a business for independent agencies, negotiating Trading Deals on their behalf as a 'blind collective' of agencies, and consulting on Trading issues to several buy- and sell-side entities. One of those, Ybrant Digital, brought him on as UK MD, where he remained for 3 years – during this time he represented them at IASH and had the joy of completing their audit submissions. 

Most recently, Dave headed Business Development for Annalect, the Omnimcom unit housing their Trading Desk, Search and Affiliate teams, which he was pivotal in running. Dave took on Trade Body responsibilities once more during this period, representing the Agency Trading Desks at the DTSG. 

Dave now works as an independent trainer, BD resource and consultant, advising advertisers, publishers, agencies and consultancies on both Programmatic and Conventional Buying and Selling, as well as Brand positioning and marketing as required. He is also the Facilitator of the Commercial Standards Groups at JICWEBS, the Joint-Industry Committee for Web Standards. Further to this, Dave tries to find the time to write childrens books, invest in properties, sing in a rock band and take his three sons to various schools, nurseries and swimming lessons – but not necessarily all at the same time.

Tutor for: Getting to grips with Programmatic

Venue


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Course Details

Date
November 16 2018 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Dave Katz
Duration
1 day
Cost
$825.00 per attendee

Book now