Search Engine Optimization (SEO) Marketing - Singapore Training


This intensive 2-day course enables you to plan and build an organic search engine optimisation (SEO) strategy. The right SEO strategy brings the right kind of visitors to your website, boosts online conversions and helps you stand out in the fiercely competitive online space. The course also gives you the latest updates on the increasingly tricky nature of SEO as search engine continuously innovates and online competition heats up.

This is a complete SEO training course set at a beginner to intermediate level. The course uses a mix of presentation, live case studies, practice techniques, class discussions and real projects to facilitate the learning.

Note: Participants are required to bring laptop for hands on exercises

Who should attend?

This course is ideal for marketing professionals, management staff and business owners looking for a world-class workshop to learn the basics of SEO, understand how to use SEO as a competitive tool, and manage SEO campaigns internally or with an external vendor.

How will I benefit?

Upon completion of this course, you will be able to:

  • Understand SEO’s importance in the new digital landscape
  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • Improve your use of SEO as a competitive tool, and identify quick-win opportunities
  • Unravel new SEO innovations and track changing search engine trends

Course fee: SGD1,200/pax
(Register 30 days before course start date to enjoy 10% Early Bird Discount)

3 Free Econsultancy Report Credits (USD 895/report) for every course participant!

What will I learn?

Course Outline:

Introduction to Search Engine Optimisation Marketing

  • Why is Search important
  • Which Search Engines to focus on

Setting the Stage

  • SEO vs. SEM
  • Pros and cons of SEO
  • Why position on Search Engine Results Pages (SERPs) are important

Planning and Strategy

  • Auditing value of current SEO and identifying goals
  • Current web traffic analysis
  • Goal setting and prioritised action timelines

Keyword Analysis

  • How search engines are structured
  • How people are searching
  • Types of keywords and a keyword selection framework
  • Keyword market potential, commercial value and competitive index

Competitor Analysis

  • Understanding competitors in terms of the SEO tactics
  • Getting competitive data

Technical SEO

  • Improving website crawling and indexing for maximum visibility
  • Optimal website architecture for SEO

Local Business SEO

  • Optimizing websites and Google Business listings for higher local search rankings

On-Page Optimisation

  • On-page SEO elements
  • Latent Semantic Contextual keywords
  • Copywriting for SEO
  • Internal links and information architecture for SEO

Off-Page Optimisation

  • Link-building strategies
  • Impact of social media and UGC (user generated content)
  • Content strategy – managing the right type of content to attract links and visitors
  • Link-building – ideas to gain more quality links and review and disavow poor quality links


  • Traffic and conversion analysis
  • Changes in search engine algorithms
  • SEO Audit Template 

Other SEO Factors

  • Google Panda, Penguin, Hummingbird, RankBrain and all other ranking factors explained
  • White hat vs. Black hat tactics
  • Multilingual SEO, mobile SEO, social-driven SEO and other trends