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Course Details

Date
9:00am 24th February – 5:00pm February 25 2014
Venue
Marketing Institute of Singapore (Anson Road), Singapore, Singapore
Trainer
Ivan Wong
Duration
2 days

Sorry, bookings for this training course are now closed.

Overview

Learn the Best Practices of SEO Marketing From UK's Top Digital Marketing Research & Training Company!

This intensive 2-day course enables you to plan and build an organic search engine optimization (SEO) strategy. The right SEO strategy brings the right kind of visitors to your website, boosts online conversions and helps you stand out in the fiercely competitive online space. The course also gives you the latest updates on the increasingly tricky nature of SEO as search engine continuously innovates and online competition heats up.

Program

This is a complete SEO training programme set at a beginner to intermediate level. The workshop uses a mix of presentation, live case studies, practice techniques, class discussions and real projects to facilitate the learning.

Who should attend?

This is a great introductory course for professionals with little or no SEO knowledge, and is ideal for marketing professionals, management staff and business owners looking for a world-class workshop to learn the basics of SEO, understand how to use SEO as a competitive tool, and manage SEO campaigns internally or with an external vendor.

How will I benefit?

Upon completion of this course, you will be able to:

  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • Improve your use of SEO as a competitive tool, and identify quick-win opportunities
  • Understand new SEO innovations and changing search engine trends

Course fee: SGD1,200/pax
(Register 30 days before course start date to enjoy 10% Early Bird Discount)

3 Free Econsultancy Report Credits (USD 895/report) for every course participant!

What will I learn?

This 2-day course covers:

Introduction to search engine marketing

  • Why is Search important
  • Which Search Engines to focus on setting the stage

Setting the stage

  • SEO vs SEM
  • Pros and cons of SEO
  • Why position on Search Engine Results Pages (SERPs) are important

Planning and strategy

  • Benchmarking important SEO elements
  • Current web traffic analysis
  • Goal setting and timeline

Keyword analysis

  • How search engines are structured
  • How people are searching
  • Types of keywords and KEI (Keyword Effectiveness Index)

Competitor analysis

  • Understanding competitors in terms of the SEO tactics
  • Getting competitive data

On-page optimization

  • On-page SEO element
  • Latent Semantic Contextual keywords
  • Copywriting for SEO off-stage optimization
  • Link-building strategies
  • Impact of social media and UGC (user generated content)

Measurement

  • Traffic and conversion analysis
  • Changes in search engine algorithms

Other SEO factors

  • Google Panda, Penguin, Hummingbird
  • White hat vs Black hat tactics
  • Multilingual SEO, mobile SEO and other trends
  • SEO Audit Template

Trainer


ivan-profile-small.jpg

Ivan Wong

Trainer, Econsultancy Asia

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia's professional talents. Ivan has over 12 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, an external trainer for Groupm, ClickAcademy Asia and Google's Partners Program. 

He was most recently Director of e-Commerce at Far East Hospitality, Singapore's largest operator of hotels & serviced residences. Prior to that, he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including Econsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism, and CMC Markets Asia.

Tutor for: Digital Marketing Measurement and Analytics - Singapore, Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore, Search Engine Optimization (SEO) Marketing - Singapore

Venue


Marketing Institute of Singapore (Anson Road)

Telephone: 6327 7588

51 Anson Road
#03-53
Singapore
079904
Singapore

Google Maps

Course Details

Date
9:00am 24th February – 5:00pm February 25 2014
Venue
Marketing Institute of Singapore (Anson Road), Singapore, Singapore
Trainer
Ivan Wong
Duration
2 days

Sorry, bookings for this training course are now closed.