In-store retail media: What is it, and where is it headed?
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
VML’s luxury retail lead Ricardo Catalano outlines three tiers of digital maturity in the sector, and why some maisons take a traditional approach with minimal data activation, despite placing a premium on customer relationships.
How has the discount marketplace become such a ubiquitous name in such a short space of time? How does it compare to Shein? And what does this trend mean for Amazon?
Many ecommerce companies “incorporate AI tools and functionalities that do not necessarily enhance the customer experience” when they could be prioritising the “fundamentals” of UX, according to Kelly Goetsch, Chief Strategy Officer at Commercetools, a cloud-based headless commerce platform. We caught up with Goetsch to ask him about multichannel retail, his dream client, more ecommerce […]
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
This report looks at how deep customer understanding can help businesses generate demand for their ecommerce propositions and create seamless shopping experiences.
This report discusses the metrics that matter most throughout the ecommerce journey and covers testing and optimisation techniques as well as attribution models.
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
This report looks at the fundamentals of ecommerce and discusses how businesses can prime their ecommerce strategy and operations with technology, resourcing and analysis.
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
The UK fashion brand partnered with Nest Commerce to shift its marketing spend to top of funnel tactics in order to drive customer acquisition and support its broader business goals. Crew Clothing|Nest Commerce
The optical retailer worked with Tangerine Comms for a social media football lookalikes campaign during the 2022 World Cup This campaign was shortlisted in the 2023 Marketing Week Awards Specsavers| Tangerine Comms
The UK loyalty programme worked with BBH for its #TescoVoiceOfCheckout campaign which drove 42 million video views This campaign won the Social Media category at the 2023 Marketing Week Awards Tesco Clubcard|BBH