About the course
There is lots to consider when optimising 'on-page' for maximum visibility through search. From keyphrase research and query audits, to content strategy, page markup and site architecture. Getting all these things right is key to grabbing customers who know what they want, but not where to get it from.
Providing you with a structured process to improve your results from SEO, an industry expert will lead this one-day workshop, reviewing attendees' existing on-page optimisation approaches, analytics and tools against their top-performing competitors and best practice.
- Common issues and diagnostics
- The scientific method – hypothesis, isolating variables and testing
- Diagnostic tools and data variables to focus on
- Keyword research and fit with PPC
- Information Retrieval and Query Type Analysis
- Applying query-type learnings to copywriting and content strategy
- Introduction to content strategy – method approach and tools
Who should attend?
This workshop is ideal for search engine marketers with responsibilities for SEO, either at an agency or client-side, or for digital marketers getting to grips with the channel and keen to learn. You will need to have the experience of having worked on SEO projects to gain the most from the session. Digital marketing managers or agency account managers who need to be familiar with advanced approaches to review and discuss the current SEO strategies adopted by their staff or clients will also find this workshop useful.
You will already be familiar with the principles of SEO which are covered on our intermediate SEO Marketing course.
How will I benefit?
Upon completion of this course, you'll be able to:
- Audit your current approach against cutting-edge approaches using a structured process
- Identify and prioritise the quick wins and longer-term benefits
- Spot opportunities for improvements through freely available resources and tools
- Avoid "red flag" techniques which can result in a ranking penalty
What will I learn?
- Introduction - why Google changed the search landscape
- Technical SEO - diagnostics, tools, common issues and how to identify
- Technical SEO - Information Architecture - best - practise IA, common issues and solutions
- Advanced Keyword Research and information retrieval and query type classification
- The social graph - XFN rel attributes, schema and sematic mark-up
- Introduction to Content Strategy
Digital Marketing Specialist, deCabbit
Judith has written chapters on: analytics and SEO, measuring social media and general SEO for various industry publications. She writes a semi-regular column on search and social media, have written guest spots on various marketing websites and is an in-demand speaker at conferences around the world including Internet World, A4U, SMX and SES.
Judith has also managed an SEO hub where she taught SEO/M and helped develop peoples' skills and abilities. She has worked on social platforms to develop communities, managed online reputation, worked with PR and revolutionised the approach to SEO within different companies she has worked in.
After being first introduced to the internet over 20 years ago during a programming course, Judith went on to study social interactions via live online systems, writing her undergraduate thesis on the topic, eventually moving in to the IT industry full time after relocating from Canada to the UK in 1996. She has worked within e-commerce and high tech as well as publishing before entering her current training role agency-side.
Specialties:Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
0207 269 1470, email@example.com