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Course Details

Date
November 26 2013 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Jonathan Murphy
Duration
1 day
Cost
$900.00 per attendee

Sorry, this training course is now sold out.

Overview

The opportunities to reach an international market through digital marketing and SEO have never been greater, but with it come the challenges around identifying, approaching and engaging across such diverse markets.

Drive your online traffic and sales on a global level by learning how to identify opportunities and implement authentic multilingual and international SEO, PPC and social media campaigns

Program

Our 1-day course will equip you with the knowledge and tools to understand and apply the main principles of International digital marketing.

Explore the major differences in search behaviours, trends and engines and learn how to improve international campaigns by applying a local, cultural focused strategy. 

Maximise conversion by optimising and testing campaigns to markets and people - not just languages. 

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

Anyone looking to launch an international digital campaign or who is already doing so and wants to improve results further. 

How will I benefit?

After attending our international digital marketing course you’ll be able to:

  • Identify worthwhile international digital marketing opportunities
  • Create great Search marketing campaigns that cover multiple markets and languages
  • Understand some of the differences and technical considerations for international marketing
  • Understand the different social media platforms used in a variety of countries
  • Understand the importance of cultural conversion and international usability testing

What will I learn?

Best practice guidelines, future trends backed by research, and real-world examples and applications make this course essential for anyone interested in improving and optimising international digital campaigns.  

The topics we cover include:

Getting the basics right

  • Identifying international opportunities
  • Localisation vs. translation
  • Understanding local keyword differences
  • Localising ad copy and messaging to target international audiences

Search engines and social platforms 

  • The global landscape
  • Yandex, Naver and Baidu in-depth analysis
  • International social media platforms

Site structures and technical considerations 

  • Choosing an international domain strategy
  • Handling multiple languages and duplicate content (hreflang tag)
  • Migrating global sites

Content marketing principles and strategies 

  • International content marketing
  • Meeting search intent and market gaps
  • Local content differences
  • Local events to consider in marketing

Usability and conversion

  • Colours, design and other considerations
  • International usability

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or +44 (0)207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

 

Trainer


Jon_M_BandWphoto.jpg

Jonathan Murphy

Account Director, Oban Multilingual Strategy Ltd

With more than five years experience at senior management level, Oban Multilingual’s Account Director, Jon Murphy is a leading expert in international digital marketing. He is specialised in a variety of subjects including global internet usage, search behaviours, trends and global search engines. In addition, Jon’s ‘know how’ on global market opportunities has informed digital marketing strategies for some of the world’s leading multinational businesses, helping them expand cross-culturally. Client roster includes MSN, Wiggle, SuperDry and Credit Suisse, to name but a few.

Venue


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Course Details

Date
November 26 2013 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Jonathan Murphy
Duration
1 day
Cost
$900.00 per attendee

Sorry, this training course is now sold out.