|Date||9:00am 11th March – 5:00pm March 12 2013|
|Venue||Hotel Holiday Inn Glenmarie, Kuala Lumpur, Malaysia|
|Trainer||Eu Gene Ang|
About the course
UK's most popular social media marketing introduction course is now in Malaysia!
A 2-day complete course that introduces you to the power of social media marketing & online PR, with real-life international and local case studies. This is a great place to start understanding the impact of social media like Facebook, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.
This popular 2-day course looks at the effects of social media on marketing communications and PR. Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop uses a mix of presentation, case studies, practice techniques, class discussions and role plays.
Who should attend?
The course is ideal for marketing professionals, management staff and business owners looking for an intensive introduction to using social media channels within a marketing strategy.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand how to align your social media strategy to your overall business objectives
- Evaluate appropriate channels, content, tools, and techniques for your social media activity
- Understand the risks of social media and plan effective strategies for online reputation management
- Apply a rigorous planning process to all stages of the social media lifecycle
- Measure success of your social media activity
FREE 1 year Small Business Subscription (WORTH USD795 or RM2,500) for every course participant!
Econsultancy's Small Business Subscription (USD795/year) offers unparalleled access to Econsultancy's rich resources of digital marketing reports, best practise and beginner's guides, stats, events, blogs and forums.
What will I learn?
This 2-day course covers:
Setting the stage
- The social media landscape
- Positive and negative case studies
The case for social media
- Global and local trends
- Implications for business and marketing
Social media channels
- Major channels like Facebook and Twitter
- Growing channels like Google+ and geo-location
- Other channels like photosharing
The development process
- Building a social media marketing plan
- Guide to content marketing and writing
- Process for responding and engaging
The case for B2B companies
- How B2B companies are leveraging on social media
- Closed social media groups
Social Media Considerations
- Social media policy
- Social media resourcing
- In-sourcing vs outsourcing
Social media measurement
- The ROI in Social Media Marketing
- Tools and Dashboards
- Link between social media and PR
- Reputation and crisis management
Eu Gene Ang
Principal Trainer, Click Academy Asia
Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).
Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).
Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others.
Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.