|Date||9:00am 2nd August – 5:00pm August 3 2012|
|Venue||Marketing Institute of Singapore, Singapore, Singapore|
|Trainer||Eu Gene Ang|
About the course
This one-day course is the UK’s most popular introduction to online PR and social media marketing.
You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.
Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.
As this course is strategy focused, you will receive a copy of the Econsultancy Facebook Pages for Business Best Practice Guide and Twitter for Business Guide as pre-reading to bring you up to speed with these key platforms.
Course Requirements: A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50+VAT.
Who should attend?
This course is ideal for communications, marketing, public relations and e-commerce professionals looking for an introduction to using social media channels within a marketing strategy.
How will I benefit?
- Understand how to align your social media strategy against business objectives
- Understand the risks of social media and plan effective strategies to manage your reputation online
- To be able to apply a rigorous planning process to all stages of the social media lifecycle
- To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
- To be able to measure the success of your social media activity
What will I learn?
The course covers:
- Examples of good/bad use of social media & online PR
- Planning online PR and social media
- Objectives and metrics
- Research and mapping
- Tools, tactics, targets and teams
- Developing a strategy
- Online reputation management
Eu Gene Ang
Principal Trainer, Click Academy Asia
Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).
Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).
Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others.
Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.
Marketing Institute of Singapore
firstname.lastname@example.org; 0207 269 1470
If you're experienced in putting the tools and techniques of social media and online PR into practice at work, our Social Strategy and the Consumer Journey is an ideal follow on from this course. Focusing on understanding social media in the wider context of cross-functional communications and customer behaviour, the course provides a strategic understanding of the social media landscape and delves into issues such as effective buzz creation, measurement, and the implications of including social media in a multichannel strategy.