About the course
Whilst business leaders may not wish to be personally active in social media, it is critical for decision makers to have a solid understanding of its business impact and the opportunities and risks associated with social media adoption.
This perfectly pitched course is for senior executives, CEOs and business owners who need to consider the social media business case within their organisation. Together, with other senior professionals, you will be supportively guided through the basics of social media by an experienced strategist and executive trainer.
Business leaders will feel confident that they can effectively evaluate the potential impact on business performance as well as the risks, resource and governance requirements.
Who should attend?
Senior executives responsible for review and management of marketing, communications, digital and ecommerce. Small business owners or executives from larger organisations looking for a jargon-free, factual course.
How will I benefit?
On completing the course, you’ll be able to:
- Understand key principles of social media
- Evaluate the potential impact on your business performance
- Understand the opportunities and risks - how successful organisations have approached social media and have overcome related challenges
- Understand how social media should be measured within a wider business metrics framework
What will I learn?
The course covers:
- The core and secondary social media platforms and technologies
- Key usage statistics/data and trends
- Resourcing, managing and the governance of social media
- Impact on key business areas
- How social media is measured - business metrics, KPIs and ROI
- Social media governance and legal implications
- How senior staff can support social media within the enterprise
- Opportunity to individually discuss your key areas for concern and review your personal presence in social media (if applicable)
Michelle Goodall is an online communications specialist consultant and trainer. Her areas of expertise are Public Relations, Online Public Relations, Social Media, Issues Management, Community Management and Content Strategy
Formerly Digital Director at top 20 UK PR agency, Lexis Public Relations, she has over 14 years’ strategic communications consultancy and implementation experience working on award winning PR campaigns, social media strategies and issues management projects with many large organisations including London2012, RSPCA, Norwich Union, Coca Cola, TUI, Domino’s, eBay, Camelot, Diageo and Barclaycard.
Michelle understands how evolving digital technologies are affecting organisations and how traditional B2B and B2C marketing and communication models need to change.
She has helped many organisations evolve their business strategies to incorporate social media and to gear themselves for the opportunities and risks. Morag Reavely, New Media Manager at London2012 says, “Michelle has an amazing depth of knowledge of her subject area and is an outstanding communicator…she tailors each session to her audience, ensuring they get exactly what they need from the time invested. Michelle is a pleasure to work with from start to finish.”
Michelle’s has trained over 1,500 marketers in online communications and social media including in-house teams from the London2012, COI, CNN, Platinum Guild, Random House, Penguin, British Council and Phillips’ global customer service team.
She is a judge for the Direct Marketing Association and Econsultancy Innovation Annual Awards and a regular speaker. Listed in Freshnetworks Top 20 Social Media speakers and experts, Michelle is described as, “especially good at educating an audience to give them a common understanding of social media.”
Michelle (rarely) blogs at http://michellegoodall.posterous.com/ econsultancy.com/blog ,(frequently) tweets as @greenwellys on Twitter and can be found on LinkedIn