User Experience and Interaction Design - Best Practice Guide
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
Research, Trends and Best Practice
Quick Guide to User Experience (UX) and Interaction Design
This quick guide provides an introduction to the fundamental principles of UX with practical guidance on designing seamless user experiences that place the customer’s needs front and centre.
Ecommerce Best Practice: Converting Demand
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
Articles
‘Your brand is your product and your product is your brand’: Kallan & Co’s Luca Picardi on digital design
Luca Picardi is Head of Brand Strategy at Kallan & Co., a design studio with a virtual working model (and offices in Helsinki, Melbourne and Christchurch). He has been working across brands and digital products for the last decade. Given Picardi’s schooling at Central Saint Martins and current teaching work at BAU school of design […]
‘Product management for humans’: the BBC’s Em Ledger on meeting user needs
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
NHS app needs to demonstrate “continuing value” in order to succeed: report
The NHS official app has been widely downloaded by patients, but a new digital transformation report from the Health and Social Care Committee asserts that more needs to be done to convince users of its value.
Web performance needs to be ‘part of the conversation’ for marketers: Sputnik Digital’s Andy Nicol
The agency MD talks digital projects, legacy tech and web performance, saying that getting the engineering right helps meet objectives across UX, SEO and conversion.
Airship’s Thomas Butta on what makes a great mobile app experience
Thomas Butta is Chief Strategy and Marketing Officer for Airship, the mobile app experience platform. We ask him what makes a great mobile app experience, and learn about why marketers should have what he calls a ‘life after download’ mindset. Tell us about your role – what does a typical day look like for you? […]
‘Accessibility is seen as a CSR initiative – and that needs to change’: Cyber-Duck’s Yahye Siyad on his role
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.
Case studies
PELAGIC enhances on-site shopping experience with AI-powered product recommendations to drive 7% sales uplift
The US fishing gear brand partnered with Nosto to optimise product discovery and boost customer engagement on its updated ecommerce site. PELAGIC|Nosto
Professional accountancy body improves member experience with relaunched app
The Institute of Chartered Accountants in England and Wales worked with Cantarus to make its app a more essential tool for its members, leading to 10,000 downloads The Institute of Chartered Accountants in England and Wales| Cantarus
EY optimises its ITEM Club content and distribution to increase client engagement by 128%
The accountancy firm made its economic forecasting content more snackable, digestible and social
UX Essential Reads
27 things I need to see on an ecommerce homepage
Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]
What is design thinking?
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]
What is a UX writer and how does it differ from a content designer?
The role of ‘UX writer’ has become increasingly sought-after as companies make user experience (UX) a focal point for their business. But what exactly does a UX writer do?
The business case for UX
Whatever the organisation’s relationship with UX, the goal should be the same: to make a product or experience that solves a problem for a user and delights them in the process of solving it. But what about building a business case for UX? Why invest in UX? Why and where is UX important? How do […]