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As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You’ll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.
The course will help you understand the standards (e.g. ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability. You will look in detail at usability principles in the design of navigation (and card sorting techniques), homepages, page layout, forms and error messages, and how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability.
Working through the usability lifecycle, you'll discover practical methods including persona and scenario creation, rapid prototyping, creating usability metrics. You'll also take part in exercises applying informal usability assessment and testing methods.
Course Requirements: For this course use of a wi-fi enabled laptop is highly recommended.
Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.
Who should attend?
This course is ideal for those involved in website conversion looking to gain a better understanding of the principles of usability and learn how to apply best practice. We recommend that you have some previous experience of website terminology.
How will I benefit?
Upon completion of this course, you will be able to:
- Articulate the business benefits of user-centred design throughout the development process
- Understand the user experience principles for both secure and non-secure areas of websites, and the different usability methods that can be applied during the design lifecycle
- Use profitable tips for merchandising and selling online, from the home page to the checkout
- Perform card sorting for information architecture analysis and apply the results
What will I learn?
The course covers:
- What is usability
- E-commerce: Survival of the Easiest
- Usability Principles and Examples
- Information Architecture
- Site Search Engines
- Merchandising & Promotions
- Rich Internet Applications
- Usability Activities
- Usability during Development
- Usability Measurements
- Usability Testing
- Usability Profiling & Personas
- Usability Reviews
- Cumulative Impact of Usability
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.
In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at firstname.lastname@example.org or +44 (0)207 970 4167 to find out more.
We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.