Course Details

Date
July 12 2012 (9:30am – 4:30pm)
Venue
Hotel Pullman, London, United Kingdom
Trainer
Steffan Aquarone
Duration
1 day
Cost
$800.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Consumers love video and it’s one of the most effective ways to educate, persuade and sell.

Our 1-day training course will help to create great video content with strong ROI (Return on Investment). You’ll cover all the main issues: strategy, processes, messaging, creative and technology.

June Booking Offer: Book our June date and get 1 week’s free access  to the Econsultancy platform – the richest online content and insight available to modern marketers today. You’ll benefit from our market-fresh research reports and best practice guides, as well as the latest news and views and blogs. What’s more, you will be guided personally through the platform by one of our consultants to ensure you have access to the content most relevant to you as a modern marketer.

Program

• Creating a business case

Statistics, case studies and approaches that will help to engage your stakeholders and make the case for creating video content.

• Research & audience building

Techniques and tools that will help you to get an insight into what sorts of video are most likely to resonate with your audiences.

• Creating effective content

Practical, best practice advice on how to create compelling video content, including creating great video briefs for agencies. 

• Targeting & distribution

Ways to most effectively promote your video in order to maximise its value to your organisation, looking at paid, earned and owned media. We’ll also cover YouTube & other online video platforms (OVPs).

• Measurement, reporting & continuous improvement

Processes and templates that will help you to measure, report and optimise your videos’ performance and business value. Best practice advice for managing a video channel.

Who should attend?

If you’re currently using, or thinking of using video as a marketing tool, then this course is for you!

Previous job titles have included: Marketing managers, Digital content producers, Social media managers etc.

How will I benefit?

After you’ve attended this course, you’ll come away with:

  • The ability to write a great brief to support video creation
  • Increased confidence in managing the process of creating and distributing video (both in-house & through an external agency)
  • Approaches to engage influencers and manage risks
  • Greater understanding of measuring & optimising the effectiveness of your video
  • Practical advice to creative approaches & generating ideas that stand out
  • Clear understanding of the pros & cons of different video platforms

Free Econsultancy report (worth £600) - After the session, you’ll also be able to download a free copy of one of our industry leading reports on a wide range of topics covering: in-depth best practice advice, market data and the latest digital trends.

CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

CPD

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

training@econsultancy.com

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America) 

Trainer


steffan.jpg

Steffan Aquarone

Steffan Aquarone is a UK digital entrepreneur, writer and speaker whose experiences range from film to payments. He has trained and spoken around the world on innovation, entrepreneurship and digital marketing and has dealt extensively with data protection, encryption and data processing policies for more than fifteen years.

Steff has particular experience in personal data management and compliance, including as cofounder of two fintech businesses at which he was the Financial Conduct Authority registered person.

Loyalty platform Droplet, which he cofounded in 2011, raised over £1.6m of venture capital in an attempt to do to payments what Skype did to phone calls. This was based on the processing of people's payment, location and behavioural data in order to encourage them to remain loyal to participating retailers. 

Steff leads Econsultancy’s Best Practice Report programme and has consulted and trained for big brands including John Lewis, Royal Bank of Scotland, Tesco, News Corporation, Vodafone, Land Rover and American Express.

Tutor for: GDPR Essentials for Marketers - Online

Venue


View map Hotel Pullman

Hotel Pullman

Telephone: 0207 666 9000

100-110
Euston Road
London
NW1 2AJ
United Kingdom

Google Maps

Located next to The British Library, a short distance from London Euston and London Kings Cross stations. The signage on the hotel facade says 'Pullman'.

Course Details

Date
July 12 2012 (9:30am – 4:30pm)
Venue
Hotel Pullman, London, United Kingdom
Trainer
Steffan Aquarone
Duration
1 day
Cost
$800.00 per attendee

Sorry, bookings for this training course are now closed.