Course Details

Date
July 12 2012 (9:30am – 4:30pm)
Venue
Hotel Pullman, London, United Kingdom
Trainer
Steffan Aquarone
Duration
1 day
Cost
$800.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Every day, new eye watering stats are released telling us all how much video content is being watched around the world, and how much more effective video is than other forms of media. So how do you make sure that it’s your content that people are watching and that it’s effective?

Creating maximum return on investment with online video is a finely tuned blend of strategy, content and technology. This course takes you through all of the steps required to put together a video strategy and implement it. 

Program

  • Introduction to video
  • Creating a video strategy
  • Creating effective content
  • Targeting and distribution
  • Reporting and continuous improvement

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

Anybody who is currently using, or thinking of using, video to sell or raise awareness of a product, service or cause.

Course attendees might be: 

  • Corporate communications professionals
  • Heads of Digital
  • Senior marketers
  • Digital account directors
  • PR account directors
  • Video producers
  • Content publishers
  • Internal communications practitioners 

How will I benefit?

Upon completion of this course, you will have:

  • Been immersed in the world of video
  • Had the opportunity to ask questions and answer your own issues
  • Practical hands on experience of:
    • Creating an online video strategy
    • Creating a video brief
    • Optimising your own content
    • Developing your own creative
  • Had fun sharing ideas and experience with others

What will I learn?

The course covers:

  • Using YouTube and other online video platforms (OVPs)
  • Building an audience
  • Creating content targeted at your audience
  • Where video fits in a contemporary buying cycle
  • Paid, owned and earned media properties
  • Optimising your video content (SEO)
  • Media buying for online video
  • Online PR/Blogger outreach/social
  • Creative approaches and idea generation to stand out
  • Hints and tips on content creation
  • Content diversity
  • Creating and managing a channel
  • Targeting influencers
  • Testing content
  • Using analytics to inform new creative and strategy

In-company training

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

For more information, please get in touch with the team at training@econsultancy.com or call us on (UK & Europe): +44 (0)207 970 4167 or US: 212-971-0630. 

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Trainer


steffan.jpg

Steffan Aquarone

Steffan Aquarone is a UK digital entrepreneur, writer and speaker whose experiences range from film to payments. He has trained and spoken around the world on innovation, entrepreneurship and digital marketing and has dealt extensively with data protection, encryption and data processing policies for more than fifteen years.

Steff has particular experience in personal data management and compliance, including as cofounder of two fintech businesses at which he was the Financial Conduct Authority registered person.

Loyalty platform Droplet, which he cofounded in 2011, raised over £1.6m of venture capital in an attempt to do to payments what Skype did to phone calls.  This was based on the processing of people's payment, location and behavioural data in order to encourage them to remain loyal to participating retailers. 

Steff leads Econsultancy’s Best Practice Report progamme and has consulted and trained for big brands including John Lewis, Royal Bank of Scotland, Tesco, News Corporation, Vodafone, Land Rover and American Express.

Tutor for: GDPR Essentials for Marketers - Online

Venue


View map Hotel Pullman

Hotel Pullman

Telephone: 0207 666 9000

100-110
Euston Road
London
NW1 2AJ
United Kingdom

Google Maps

Located next to The British Library, a short distance from London Euston and London Kings Cross stations. The signage on the hotel facade says 'Pullman'.

Course Details

Date
July 12 2012 (9:30am – 4:30pm)
Venue
Hotel Pullman, London, United Kingdom
Trainer
Steffan Aquarone
Duration
1 day
Cost
$800.00 per attendee

Sorry, bookings for this training course are now closed.