Course Details

Date
November 1 2016 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Simon Crofts
Duration
1 day
Cost
$790.00 per attendee

Sorry, bookings for this training course are now closed.

Overview

Consumers love video and it’s one of the most effective ways to educate, persuade and sell.

Our 1-day training course will help to create great video content with strong ROI (Return on Investment). You’ll cover all the main issues: strategy, processes, messaging, creative and technology.

Program

• Creating a business case

Statistics, case studies and approaches that will help to engage your stakeholders and make the case for creating video content.

• Research & audience building

Techniques and tools that will help you to get an insight into what sorts of video are most likely to resonate with your audiences.

• Creating effective content

Practical, best practice advice on how to create compelling video content, including creating great video briefs for agencies. 

• Targeting & distribution

Ways to most effectively promote your video in order to maximise its value to your organisation, looking at paid, earned and owned media. We’ll also cover YouTube & other online video platforms (OVPs).

• Measurement, reporting & continuous improvement

Processes and templates that will help you to measure, report and optimise your videos’ performance and business value. Best practice advice for managing a video channel.

Who should attend?

If you’re currently using, or thinking of using video as a marketing tool, then this course is for you!

Previous job titles have included: Marketing managers, Digital content producers, Social media managers etc.

How will I benefit?

After you’ve attended this course, you’ll come away with:

  • The ability to write a great brief to support video creation
  • Increased confidence in managing the process of creating and distributing video (both in-house & through an external agency)
  • Approaches to engage influencers and manage risks
  • Greater understanding of measuring & optimising the effectiveness of your video
  • Practical advice to creative approaches & generating ideas that stand out
  • Clear understanding of the pros & cons of different video platforms

CPD Accreditation - As we’re a registered provider with the CPD Standards Office you’ll get an official CPD Certificate of attendance upon completion of the course. This can be used within your formal CPD record for a professional body, institute, or employer.

CPD

In-company training

This course can also be delivered exclusively for your team. We can work with you to customise the course and make sure that it addresses your specific issues. For more information, please get in touch with the team at:

training@econsultancy.com

+44 (0)207 970 4167 (UK & Europe)

212-971-0630 (US & America) 

Trainer


Simon_Crofts.jpg

Simon Crofts

Creative Director, Big Button

Simon is an expert in developing strategy and creative - that has to date achieved over 40 million views – as well as understanding audiences and objectives, cleverly targeting and engaging them and then embedding key messages into the content; creating measurable ROI, such as increased web traffic (1,200% increase for one client) or sales; achieving results for clients, with hugely successful, measurable returns on campaigns (one project saved the NHS over £1.3M).

Simon has won a number of awards for his creative work, conceiving, writing and directing the Royal Television Society Award-winning ‘Speed Dating’ (with over 16 million views online) and the IVCA/New York Festival’s Gold-winning ‘Steamed Up’ social media campaigns. In 2014, he won a Cannes award for a film he wrote and directed for Lancashire County Council.

He was a Governor for three years and guest lecturer at Staffordshire University, and is a judge for the New York Film & Television Festival. He regularly addresses senior audiences at events and seminars, including the Streaming Media Europe Conference and SMW London, and is regarded as an expert in using video to effectively reach an audience and drive measurable results.

Tutor for: Video Marketing Strategy

Venue


Etc Venues - Liverpool Street

Telephone: 020 7763 6805

Bishopsgate Court
4-12 Norton Folgate
London
E1 6DQ
United Kingdom

Google Maps

By Underground - Liverpool Street Station (Central, Circle, Hammersmith & City, Metropolitan lines).

For exits from all underground lines, follow signs for Liverpool Street mainline station. Once on the main concourse of the mainline station, head for Way Out 1 (Bishopsgate West), located next to Platform 14. Take the escalator or stairs up to street level and as you leave the station, turn left onto Bishopsgate and cross the road. After 500 yards as the road becomes “Norton Folgate”, you will cross a small road called Spital Square. Bishopsgate Court is the 2nd building on your right (the red brick building opposite the tall glass building). etc.venues Liverpool Street is on the 3rd floor. 

Course Details

Date
November 1 2016 (9:30am – 4:30pm)
Venue
Etc Venues - Liverpool Street, London, United Kingdom
Trainer
Simon Crofts
Duration
1 day
Cost
$790.00 per attendee

Sorry, bookings for this training course are now closed.