YouTube’s real-world gaming challenge boosts Southeast Asia viewing figures
The platform partnered with Tommy for a live-streamed, influencer-led activation which engaged its Gen Z audience in Thailand and Indonesia
The platform partnered with Tommy for a live-streamed, influencer-led activation which engaged its Gen Z audience in Thailand and Indonesia
Devised by Edelman, the purpose-led content and social media campaign led to a 15% uplift in positive brand engagement