Econsultancy’s Masterclasses are three-day intensive programmes offering you a deep dive into specific digital disciplines.

What’s involved?

Through a combination of presentation, discussion and practical exercises, delegates get qualification level training without the need for long-term commitment.

Run as small classes, they offer plenty of opportunity to discuss and analyse areas of particular interest.

The fact it was 3 days gave us a chance to cover a good breadth and depth of content. The trainer was engaging and very knowledgeable.

Web Analyst, Axa

Who are they suited to?

Masterclasses are ideal for professional marketers with a good understanding of digital who are looking to develop a new skillset or benchmark and consolidate their learning in a particular discipline.

They are also ideal for teams embarking on a new project where it’s important everyone approaches the work with a thorough understanding.

  • Masterclass: Developing Positive Customer Experiences

    From usability and design, to goals and metrics and useful tools, this course will give you a widened perspective of online customer experience and how you can generate conversions, engagement and repeat visitors.

  • Masterclass: Analytics

    Cover the full analytics journey from planning measurement and data collection through to the practicalities of analysing, optimising and predicting behaviour on this intensive three-day programme.

  • Masterclass: eCRM

    Understand how CRM can benefit your business and gain the practical skills needed to implement and maintain a successful eCRM strategy.


  • Are led by practitioner trainers
  • Include access to resources to support the training
  • Allow delegates to implement and evaluate what they’ve learnt through ‘homework’ and trainer feedback after training
  • Lead to an Econsultancy certificate of completion
  • Offer delegates the opportunity to ‘upgrade’ to an academic qualification where demand is high enough

For more information, contact Joanna Harp via our web form or call +1 212 971 0631.