microlearning

Get up to speed with all things digital

Econsultancy's microlearning offers a convenient introduction to core digital marketing skills, when you or your team need to get up to speed quickly. All in 40+ bite-sized modules, CPD Accredited.


How to access

Already have access to microlearning? Get started

Just-in-time learning: maximum engagement, minimum fuss.


Whether you need to learn about a specific area of digital, update your knowledge or start from scratch, our 1 minute video modules with our expert trainer, Neil Perkin, are designed to give you a solid understanding of all the digital marketing basics.



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Anytime. Any device.

Learn at your own pace, at a time and place that suits you. Our award winning online platform gives you the flexibility to dip in and out of content, in any order, and focus on the modules you find most relevant.

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Crafted content

Designed by our experts, each video brings together the most relevant and practical insight from our training courses, best practice guides and industry knowledge.

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Setting standards

By forming a foundation of knowledge you can be sure that your entire team has achieved the required standard to work more effectively together.

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A culture of learning

Empower your team to adapt their digital marketing practices to the changing customer and market needs by giving them instant access to learn at the moment they need to.

How it works


Flexible, personal and dynamic learning on our award winning platform. It’s never been easier to get up to speed with the fundamentals of digital marketing.

Interactive content

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Multimedia content that integrates video, short quizzes and readings. Designed to be engaging and interesting, but most importantly, relevant to what you actually do.

Personal Dashboard

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To keep you on track, you'll get a personalised dashboard showing your progress across the topics. You can dip in and out of microlearning, focusing on areas of interest and taking modules in any order, at any time and at a pace that suits you.

Resources

Resources

microlearning is fully integrated with the rest of your Econsultancy subscription. We recommend the reports you should read, case studies to refer to and the best blog posts to support your learning.

Benefits

Benefits

Receive a Certificate of Completion listing all the modules that you’ve taken, alongside your CPD time.

Every core digital skill in 40+ bite-sized video modules.

Our CPD accredited video modules cover the core fundamentals of digital through 11 topics and last approximately 1 minute each. You can take all of the modules or just what is relevant to your role.

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Welcome and introduction to digital marketing
  • Welcome & introduction
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Strategy and planning
  • Digital marketing strategy fundamentals.
  • Generating and using personas.
  • Customer journeys and channel selection.
  • Customer experience and multichannel.
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Content Marketing
  • Content marketing fundamentals
  • Content strategy and distribution.
  • Content proposition, tone and planning
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Search Engine Marketing
  • Search marketing fundamentals
  • SEO - off-site. optimisation.
  • SEO - on-site optimisation.
  • PPC.
  • Keyword strategy.
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Digital Display
  • Targeting in display
  • Programmatic essentials
  • Display creative and video advertising.
  • Native and paid social advertising.
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Social Media
  • Community and conversation.
  • Video, shareable and viral content.
  • Influencer marketing.
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Email Marketing
  • Planning email marketing.
  • Email marketing execution.
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Ecommerce
  • Ecommerce fundamentals.
  • Ecommerce optimisation.
  • Performance and affiliate.
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User Experience
  • UX fundamentals.
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Data, Analytics, Measurement
  • Data fundamentals.
  • Measurement fundamentals.
  • Analytics fundamentals.
  • Personalisation.
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Mobile
  • Mobile marketing fundamentals.
  • Mobile sites and apps.

Ensure your team are speaking the same language

Many of our clients roll out microlearning across their team to get everyone at the same level and up to scratch. Contact us to speak with your account manager about how we can facilitate this for you.