Those who can, teach at Econsultancy.
Our faculty brings together some of the world's top digital marketing experts. Each is an active practitioner in their chosen discipline, so you know their advice is based on the latest real-world practice.
EVP North America, Econsultancy
Craig heads up the US office for Econsultancy and is responsible for all North American and Latin American client development as well as steering our events, training and research offering. Craig also delivers key parts of our educational program including the MBA Digital Elective at HULT Business School.
Prior to his current role Craig ran the training, qualifications and consultancy arm of the UK business which trains over 3000 people through its public and incompany programs, runs three Masters programs and helps leading companies such as Mars, Time Warner, Future Publishing, Microsoft and Citibank develop their people and manage the challenges of digital adoption.
A formally trained marketing professional (CIM Dip) Craig has over 20 years of marketing experience, both client and agency side and understands the issues facing companies as they look to develop truly integrated communications strategies.
Prior to joining Econsultancy Craig was a partner at full service agency Designate, establishing their digital arm in 1998 and helping grow the business to over 60 staff.
Managing Director, User Vision
Tutor for: Usability and User Experience
Chris is the Founder and Managing Director for User Vision one of the UK’s leading user experience and user-centred design (UCD) consultancies in the UK. He has conducted projects throughout the UK and Europe, working with many blue chip commercial companies and leading public sector organisations to provide usability and accessibility support and advice.
Chris has worked in the area of usability, accessibility, human computer interaction (HCI) and ergonomics for over 20 years. He established User Vision in 2000 and quickly developed an enviable client list and a reputation for practical thorough and affordable user centred design services to help clients gain a competitive advantage through improved usability.
As he grew User Vision, the services offered to encompass web accessibility, and the full end to end user centred design process from user research through to usability testing and post launch monitoring and optimisation of the user experience. He and the User Vision team offer user experience services across all digital platforms including interactive TV, software and mobile, and increasingly are involved in cross-channel user experience projects.
Chris has worked with clients across all sectors including financial services, public sector, retail e-commerce, travel & tourism, charity, media, telecoms pharmaceuticals and others. Clients include RBS, Emirates Airline, Cabinet Office, BBC, HSBC, IKEA, Pfizer, Orange, O2, Nokia, NCR, HP, the Scottish Government and Houses of Parliament among others.
Chris is also a recognised leader in the usability and user experience community in the UK. In 2005 he founded a new chapter of the Usability Professionals Association (UPA) and served as President of the Scottish Chapter of the UPA. He is the European Regional Coordinator for the UPA, and member of several related industry groups including the British Human-Computer Interaction Group (BHCIG), and the Computers and Human Interaction Group of the Association for Computing Machinery (ACM-SIGCHI). Chris is a Board Member for ScotlandIS, the ICT industry group representing Scotland.
His particular user experience interests include web accessibility, the application of Rich Internet Applications such as AJAX and Flex, remote usability testing, interactive TV, eye tracking and persuasion architecture.
An engaging and dynamic speaker, Chris is regularly invited to speak at industry events and has recently spoken at the UPA conference in the US, Internet World, and the Andicom conference in South America. He is a regular contributor to resources offline and online including the Econsultancy blog and the User Vision blog.
Chris holds a BSc. in Engineering Psychology from Tufts University and a MSc. in Ergonomics from the University of Michigan.
In his spare time Chris enjoys improving his Spanish, travelling and sport, particularly ultimate Frisbee.
Director, David Santhouse Consulting Limited
David Santhouse is an experienced consultant in supply chain and logistics, with an operational background primarily in retail and distribution businesses. He has worked on a number of projects focused upon developing and leveraging the logistics infrastructure required to support internet retailing operations. His last two line roles were as Supply Chain Director for a medium-sized distributor and Head of Logistics Development for B&Q PLC. Recent consultancy assignments have included retailers in Poland and Benelux.
As well as being a “hands on” logistics consultant, David is an experienced trainer and is a Tutor for the Chartered Institute of Purchasing & Supply's professional qualification programmes, and works with the Chartered Institute of Logistics & Transport's professional qualifications team David has a BSc in Transport Operations and an MBA.
Author, Trainer and Independent Consultant
Digital Marketing Practitioner and Trainer
James A. Matthewson is a digital & direct marketing specialist with extensive experience of developing and delivering digital marketing, e-Commerce and e-Business strategies for clients across the world.
James’ 15-years industry experience is vast, working as digital strategy consultant to some of the world’s biggest brands, including AMEX, BBC, BlackBerry, British Airways, Cadbury, LloydsTSB, MARS and many more.
James has developed and delivered online media training programmes for brands such as News International, Guardian Media, Mirror Group and Haymarket and speaks on the subject at conferences worldwide.
James was one of the first UK digital marketers to bring behavioural targeting into the UK and published an International white paper on the subject in 2005. He is a global marketing practitioner and trainer, published author, active blogger and runs his own digital marketing social network.
Consultant, Indigo Blue
Denis Howlett has been a project manager in the software industry for over 20 years. In that time he has worked for both large and small companies. He has provided consultancy and training to companies such as LogicaCMG, British Airways, HSBC, SpecSavers, Norwich Union and the Swiss Stock Exchange. He has co-founded two companies, KnowledgeBench Ltd in 2003 and Isocra Ltd in 1998.
Denis has experience of managing and building many different kinds of web-based system, from company websites and photo galleries to intranets requiring on-demand graphing, timesheet input and database integration.
Denis is a consultant for IndigoBlue, whose programme and project management services enable organisations to significantly improve their ability to deliver IT projects: reducing cost, raising quality by using Agile techniques. As well as training, Denis provides consultancy at board level on IT strategy and the practical application of Agile project management as well as all aspects of website development and monitoring.
Ian Jindal is a consultant, publisher, and advisor on eCommerce in integrated retail, publishing, and broadcast. Clients include Marks & Spencer, House of Fraser, Camelot UK Lotteries and Westfield Shopping Town. A regular keynote speaker and conference chair, Ian co-founded InternetRetailing, the magazine, portal, and conference for Europe's leading retailers and multichannel retailers.
Previously he was Group E-commerce Director for Littlewoods Shop Direct Group where he grew online revenues to £405m pa. Before that, Ian was Head of Online Operations at the BBC, establishing the team that managed over 400 BBC websites and a non-executive Director of Business Link for London.
Ian co-founded the European eCommerce Forum, a private conference and 'think tank' to advance the art and craft of online selling.
When not tending his solitary olive tree, Ian can be found at www.innoparticularorder.com
Principal Trainer on Information Law and Privacy, iCompli
Tutor for: Legal Essentials for Digital Marketers
Duncan Smith, 'compliance evangelist' and principal trainer on information law and privacy for compliance specialists iCompli®. iCompli delivers best practice consultancy and technology-led solutions to organisation trying to maximise the value of data held whilst remaining compliant with a myriad of changing information and privacy laws.
As a trainer and speaker Duncan is well known as someone who delivers practical, business-focused advice on how organisations can manage the legal and cultural risks associated with information management. "It's not just about compliance with legislation; it's about building a credible business case around compliance."
Duncan’s expertise is much in demand, and he is currently developing and delivering compliance courses for many of the UK’s leading professional bodies, including the Chartered Institute of Marketing (CIM), the Institute of Direct Marketing, the Periodical Publishers Association and Econsultancy. Current courses include ‘Essential Law for Marketers’, ‘Data Protection for both HR and Marketing Professionals’ and ‘Olympic Marketing, compliant campaigns leading up to 2012’. He is also a regular speaker for many of the large data users in the UK e.g. QAS Ltd. (an Experian Company).
Recent clients have been from a diverse range of public and private sectors including the Bar Council, Dennis Publishing, the British Council and the Royal College of Nursing.
Senior Lecturer, Manchester Metropolitan University Business School
David has been at MMU Business School since September 2004, and previously worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam he was the manager of the learning design team at Academee, whilst prior to that he worked at the Information Systems Institute at the University of Salford. David has also been a director of a number of limited companies in the new media sector.
Director, Ruder Finn
Ged Carroll is director – digital strategies at Ruder Finn working with the agencies clients in the technology, pharmaceutical, regulatory and consumer sectors.
Ged has 14 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns across Europe, East Asia and North America for both blue-chip and new-chip organisations. His client experience includes Motorola, Novartis, Malaria Consortium, The UN, Palm and Sony.
Ged worked in-house as European PR Manager for Yahoo!, he created and directed pan European consumer PR, buzz marketing and influencer programmes for Yahoo!'s web 2.0 businesses including Yahoo! Search, flickr, delicious, upcoming.org and Yahoo!360. His Yahoo! 'Finds of the Year' campaign was shortlisted for a PR Week Award.
Previously he held positions agencyside at Waggener Edstrom Worldwide, The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media and technology clients including Aljazeera, Planet Out Partners, Ultimate Crew, InLondon Magazine, Verizon, Ericsson and AOL.
Ged is a member of the CIPR (Chartered Institute of Public Relations), and was nominated for PR Week's 'Ones to Watch in 2001'. He was a guest lecturer at LaSalle Business and Engineering School, Universitat Ramon Llull in Barcelona, Spain. Ged writes a blog on all things digital for PR Week in the UK, has a personal blog at renaissancechambara.jp and presents at conferences regularly about social media and youth marketing.
Tutor for: Data Storytelling and Visualisation, Facebook Fundamentals, Fast Track Social Media, Google+ Fundamentals, LinkedIn Fundamentals, Online Community Management, Online PR and Reputation Management, Social Media & Online PR, Social Media & Online PR - B2B, Social Media for Practitioners, Social Media for Senior Executives, Twitter Fundamentals
Michelle Goodall is an online communications specialist consultant and trainer. Her areas of expertise are Public Relations, Online Public Relations, Social Media, Issues Management, Community Management and Content Strategy
Formerly Digital Director at top 20 UK PR agency, Lexis Public Relations, she has over 14 years’ strategic communications consultancy and implementation experience working on award winning PR campaigns, social media strategies and issues management projects with many large organisations including London2012, RSPCA, Norwich Union, Coca Cola, TUI, Domino’s, eBay, Camelot, Diageo and Barclaycard.
Michelle understands how evolving digital technologies are affecting organisations and how traditional B2B and B2C marketing and communication models need to change.
She has helped many organisations evolve their business strategies to incorporate social media and to gear themselves for the opportunities and risks. Morag Reavely, New Media Manager at London2012 says, “Michelle has an amazing depth of knowledge of her subject area and is an outstanding communicator…she tailors each session to her audience, ensuring they get exactly what they need from the time invested. Michelle is a pleasure to work with from start to finish.”
Michelle’s has trained over 1,500 marketers in online communications and social media including in-house teams from the London2012, COI, CNN, Platinum Guild, Random House, Penguin, British Council and Phillips’ global customer service team.
She is a judge for the Direct Marketing Association and Econsultancy Innovation Annual Awards and a regular speaker. Listed in Freshnetworks Top 20 Social Media speakers and experts, Michelle is described as, “especially good at educating an audience to give them a common understanding of social media.”
Michelle (rarely) blogs at http://michellegoodall.posterous.com/ econsultancy.com/blog ,(frequently) tweets as @greenwellys on Twitter and can be found on LinkedIn
Tutor for: Fast Track Digital Marketing
With a background in sales and marketing and qualifications in psychology and business, Andrew is fascinated by all things web and has been working in the industry for over 10 years. He has gained wealth of experience managing integrated digital marketing campaigns and ecommerce projects for a variety of clients, from sole traders through to large corporates, and his involvement in the launch of www.jobs.ac.uk gave him first-hand experience of establishing and running a successful online business.
Andrew now works as a trainer and coach for a number of organsiations, helping them to get the most out their digital marketing activities. As part of Econsultancy’s training faculty, he has worked with clients including Random House, MacMillan Cancer Support, RIBA, Allianz Insurance and the Oxford University Press, providing expert advice on such diverse topics as usability, search engine optimisation, email marketing, analytics and social media strategies. He is also the principle trainer for Econsultancy’s MSc in Digital Marketing Communications, running the Foundation courses and various specialist elective courses and consistently receives outstanding feedback for his informative, practical and highly-engaging sessions.
Tutor for: Search Engine Optimization (SEO) Marketing
Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun & Bradstreet, Hi-Tech Sports, Red Dwarf, Pete Townshend and Premier Brands.
In 2003 Jeremy founded award winning search marketing, social media and development agency White Hat Media. White Hat Media's clients include Microsoft, Toshiba, The Royal Opera House, The Gym Group, Coty, and Yardley. Jeremy is an expert in web marketing, and in particular search and social media marketing. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM) and Sussex Enterprise.
In the last twelve months, Jeremy has spoken at many other events both locally and nationally. He has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, and The Essential Business Guide. Jeremy now confesses to being obsessed with Search Engine Optimisation and Social Media Marketing and strongly believes practising ethical techniques known in the sector as "White Hat" for successful long term results.
Originally from a direct marketing background Sonia Kay has been working with web projects for the last eight years, both as an agency project manager and a client marketer. Brands have included Goldfish, thetrainline.com, BBC TV Licensing, Beazley and JP Morgan.
In 2006 Sonia was commissioned by econsultancy to conduct a ground breaking piece of research into web project management best practice, and subsequently helped them design a successful training course focussing on adapting agile project management methods for web projects. Sonia is also a qualified Prince 2 Practitioner.
Sarah Alder is an experienced digital marketing professional with particular expertise in building and leading multi-disciplinary project teams and integrating
on and offline communications She has managed major website projects from both client and agency positions and uses the knowledge gained from this to inform her own project managementprocesses.
Recent projects include an ecommerce site for the global management consultancy Hay Group, an interactive timeline for the Royal Society in London and a new corporate website for Unipart Logistics. Sarah also works with clients in the education, membership and financial services sectors.
Managing Director, Lynchpin Analytics
Andrew Hood is founder and managing director of Lynchpin, a web analytics consultancy with clients including Experian, Vodafone, Cadbury, HMV and The Guardian.
Andrew's marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com.
He then joined search company ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business.
User Experience Director, PRWD
Paul Rouke is a consultant and trainer in usability, customer research & conversion optimisation with over 12 years experience working with blue-chip brands. Brands that have benefited from Paul’s expertise include Speedo, Lakeland, Monsoon Accessorize, AllSaints, Molton Brown, Stella McCartney, Bank of America, Booking.com, Manchester Tourist Board, Footasylum, Oxfam, British Cycling, Mothercare, Argos, House of Fraser, Waitrose, Barclays & American Express.Paul runs usability and conversion optimisation consultancy PRWD and is one of the most respected Econsultancy trainers in these specialist areas. Paul also delivers training across Europe in areas of e-commerce usability, persuasion & conversion optimisation for pure-play and multi-channel retailers.
He is extremely passionate about both delivering conversion & profit improvements and sharing best practice usability and persuasion, with a particular focus on improving the performance of ecommerce platforms.
Paul regularly publishes articles on usability and conversion optimisation including writing for Econsultancy, and all these articles are available online at http://bit.ly/CROresources.
Paul can also be seen speaking at conferences in the UK and Europe alongside speakers from some of world’s most respected brands such as Google, Microsoft and Apple.
Dr Jon Dodd
CEO and co-founder, Bunnyfoot
Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).
In 1999 he escaped the cosy confines of academia and co-founded Bunnyfoot. The premise was (and still is) to help people create great experiences by applying the brainy bits from science and psychology, along with best practice and techniques from disciplines such as usability, HCI, ergonomics and user centred design.
Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter. He likes to keep hands on client projects where possible (recent clients include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in demand for national and international conferences and training.
Jon is currently writing a book on 'the psychological and visual basis of customer decision making' and needless to say is searching for a more punchy title – suggestions? He is a diving instructor, serious poker player, and is soon to be racing across the Atlantic on a 70ft yacht (until late 2012 he'd never sailed before)
Tim Tucker is an independent online media consultant, trainer and presenter. He started his career in print media, working as a journalist and editor at Future Publishing across a range of specialist interest sectors, including video games, music making, computing and technology. In 1999 he became an online publisher and launched DailyRadar.co.uk (now known as GamesRadar.com), which quickly became one of the world's leading video games websites.
Tim went on to work as a senior manager in the customer division at Origin Publishing, which has since been bought by the BBC and operates as BBC Customer Publishing. Here he developed publishing media for a diverse range of clients including Waterstone's, HMV, Cineworld and English Heritage.
Tim went back to Future Publishing in 2004 as part of the senior management team heading up the newly formed New Media division. As Online Group Senior Editor Tim introduced a focus on user experience and usability testing, and integrated a user centred design approach to launches such as TechRadar, MusicRadar, BikeRadar and TotalFilm.com. As part of his role he also trained web editorial, marketing and publishing teams on all aspects of web publishing.
Tim now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of content production and community strategy.
Planning Director, Harvest Digital
Mike Teasdale is Planning Director at Harvest Digital, a specialist online marketing agency. Harvest Digital helps clients to exploit online marketing opportunities, including email, online advertising, search engine marketing, microsites and tracking/reporting. Current clients include Tesco, Plan, 3M and Auto Trader.
Before Harvest Digital, Mike worked as a consultant with Answerthink (www.answerthink.com), where he developed online marketing strategy for clients like IBM Global Services, Shell and Abbey National. He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others.
Mike makes regular contributions to publications and industry groups and events. He has a BA and MA in English Literature from Leeds University and is a visiting lecturer at the University of Westminster.
CEO & Founder, Pricing Engine
Jeremy Kagan is a Professor at Columbia University, where he teaches Marketing and the Internet at Columbia Business School, and has taught Interactive Business and Entrepreneurship courses in Metropolitan College's Media MBA program.
Previously, as the Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, Jeremy headed research and innovation out of the New York office, in addition to his client work with Heineken, Dice, EVE Online, and others. He managed custom and primary research efforts for clients, as well as working to incorporate innovative, measurable strategies into client planning to ensure the newest online marketing channels and techniques are incorporated into account planning.
Prior to Publicis Modem, Jeremy was a senior managing consultant with IBM Business Consulting Services (formerly PriceWaterhouse Coopers), working in the strategy & change practice for media and entertainment companies like Disney, Cox Communications and the New York Times Company. Jeremy focused on competitive research and analysis, digital strategy, new market sizing and entry strategy, and component business modeling, and worked to help clients increase their efficiency and effectiveness.
Jeremy currently owns and operates a music and event production company in New York City and Los Angeles, Underbelly, holds a patent in email technology, and has recently contributed to the book The Online Advertising Playbook from the Advertising Research Foundation.
Managing Director, Qube Media
Andrew Seel is Managing Director of social media agency Qube Media and Director of ThePet.net, a leading social networking site for pet owners and businesses.
He is an online community expert with over 14 years experience in the web industry. His community management experience goes back to the early days of the web in 1996 where he managed the development of online communities for AOL as Senior Editor for Travel. He later set up award winning web agency Getfrank and was involved in major community projects such as the Black and Asian History Map for Channel 4 and Gorillaz for EMI.
Andrew now leads online community strategy at Qube working with clients such as Electronic Arts, Sony BMG, The Police Service and West Sussex County Council.
Tutor for: Social Media & Online PR
Katie Moffat is a trainer on Online PR & Social Media. A freelance consultant who has worked in the PR and digital industries for over 10 years, she has extensive experience of devising and implementing integrated communications strategies for a wide range of clients across a variety of industries and sectors including B2C, B2B and public sector. Client experience includes Berghaus, Calypso Soft Drinks, Manchester Museums Consortium, Staffordshire County Council, Salt Union and Moneypenny.
Katie is passionate about the way in which new and emerging technologies can help companies to communicate more effectively with their target audiences and believes firmly that all businesses need to understand the fundamentals of online reputation management. She advises organisations on the development of proactive online campaigns as well as ongoing strategic social media policies.
A full member of the Chartered Institute of Public Relations and also a shareholder in children’s franchise business Pyjama Drama, Katie blogs at http://prandsocial.com and is @katiemoffat on Twitter.
Tutor for: Storymaking on your Mobile Device
An experienced journalist, Christian Payne (AKA Documentally) maintains and host blogs and podcasts with readers and listeners in over sixty countries. With a hand in social media, citizen journalism, professional photography and audio and video podcasting, his recent projects have included documenting the plight of Iraqi refugees for the United Nations; expanding the Open University's new media remit; and working alongside Reuters on groundbreaking projects with Gordon Brown, David Cameron and Nick Clegg. Christian shows by doing, he helps organisations place themselves on the platforms and devices of their audience and get them engaging. http://www.ourmaninside.com/
Client Strategy Director
Tutor for: Social Strategy and the Consumer Journey
Karl is a seasoned strategist, with knowledge and experience spreading across a mix of digital, social, brand, commercial and data. He has been working with Econsultancy for over 4 years, specifically in the area of social strategy and the consumer journey; delivering public courses, in-house training and modules for MSc students.
Karl has previously set up, led and sold a number of digital agencies in the UK. Prior to entering the agency world, Karl served 10 years in the British Army.
Most importantly, Karl has been married over 25 years, has four daughters, rides and occasionally pushes around his 1965 Lambretta scooter, and runs a family taxi service specialising in netball, trampolining and children’s parties.
Chris Bishop began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK’s first BA (Hons) e-business degree. He has since taken acquisition roles at Johnson & Johnson, TradeDoubler, Hotel Chocolat and House of Fraser. Using this wealth of digital experience Chris has set up 7thingsmedia, an affiliate marketing and paid search agency, to assist clients in the various aspects of eCommerce trading
Chris has a wealth of experience in the new media industry, which has been further cemented by a plethora of accolades acknowledging his contribution to Affiliate Marketing. These include the prestigious Commission Junction European Marketing Show award for “Outstanding Personal Contribution to Affiliate Marketing” for his work at Hotel Chocolat and the 2008 A4Uawards “Best Use of Affiliate Marketing as Part of an Integrated Campaign”. He has also been shortlisted on two occasions for “Affiliate Manager of the Year”.
An Imperial College London graduate, Mike’s early career saw him work in traditional marketing roles on both client and agency side, with clients from a variety of commercial sectors, including automotive, pharmaceutical, charity and finance.
After joining Bozell Worldwide (now DraftFCB) in 1996, Mike took on the role of Senior Vice President of European Integration and headed up the Integrated Marketing Operations on the Chrysler and Jeep brands across Europe.
In 2002, Mike launched SPIRIT, a London based integrated/digital agency with clients including Honda, Marriott, Bloomberg, Ernst & Young, Proctor & Gamble and the Savoy Group. Since then he has held the position of Head of Digital for Europe at Jack Morton Worldwide, and, since 2009, has been working as an independent consultant working with a range of clients in the B2B, B2C, Public and Charity sectors.
Mike is the author of ‘The New Integrated Direct Marketing’ (published by Gower) and writes a regular Blog on Marketing and Technology. He is a fellow of The Institute of Direct Marketing, and Course Director on the Incorporated Society of British Advertisers Digital Marketing Workshop.
Although he is both passionate and knowledgeable about digital marketing, Mike’s classical marketing training and integrated background make him ideally placed to train non-digital marketers in digital skills.
Interactive and Social Media Strategist
With more than 20 years experience, Murray Izenwasser has planned and executed online marketing strategies on behalf of some of the world’s largest and most recognized organizations and brands.
Murray is a creative thinker who understands the opportunities presented by the ever-changing Internet marketing landscape. His vast expertise across all interactive disciplines allows him to cut through the clutter of the current ‘hype’ and deliver marketing programs that drive business.
Currently recognized as a top Social Media strategist, Murray has been invited to be a featured speaker at a variety of events and industry forums. His entertaining yet thoughtful presentation style distills esoteric ideas into actionable insights.
Murray’s pragmatic approach not only comes through in his presentations but also in his work as Senior Interactive Strategist for Biztegra, an interactive and social media strategy agency. His focus is on helping Biztegra’s clients drive their businesses by designing appropriate interactive and integrated marketing strategies and tactics to fully engage their customers. His previous positions include Global Director of Marketing for Sapient, , as well as Director of Strategy for Razorfish, two the world’s premier interactive agencies. He began his career as a business/management consultant for Andersen Consulting (Accenture).
Daniel has been working in Digital Marketing for the past 13 years, with extensive experience working both client side and within the agency environment. He is also a Course Director for the CIM, trains on behalf of Econsultancy and the IAB and was awarded DPA trainer of the year 2008/9.
Daniels training sessions are backed up with research done as co-host of the Internet Marketing Podcast, an iTunes top 10 Podcast, and case studies from real clients. Daniel prides himself on his practical and hands on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.
Daniel originally studied a BEng in Computer Engineering and an MSc in Computing for Commerce and Industry, later backing these up with a Postgraduate Diploma in Marketing. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.
Pauline Ores previous role was Principal Consultant – Social Engagement Strategist at IBM where she was responsible for supporting Corporate and the Divisional teams with their social engagement strategies, research, metrics, execution and training required to achieve specific business outcome targets. She also organized and leads IBM's internal Social Media Marketing Community program, guiding a few interested groups into a community with over 600 members from 33 countries, providing education, monthly calls with leading social media practitioners and an annual in-person and virtual summit. Pauline's earlier roles at IBM include marketing strategy for IBM's UNIX server business and interactive marketing innovation as part of IBM's corporate brand and design team.
Pauline has been involved in social networks and community building for over fifteen years, developing an online business-to-business community for Apple Computer for two years; a community program for IBM UNIX professionals in Russian, Chinese and English; and most recently organizing an ‘un-conference’ for Web 2.0 technical innovators in Beijing with O’Reilly and Institute for the Future.
Pauline’s professional training includes teaching 3D Computer Graphic Animation at NYU’s Film School and Digital Graphic Design Pratt Institute for five years.
Pauline speaks extensively at numerous conferences and serves on Search Engine Strategies’ Advisory Board
Andrew has 25 years experience in leveraging technology in pursuit of marketing goals. In that time he’s seen a technological revolution from the first marketing databases in the mid-1980s to the social media boom of recent years. His experience as a practitioner gives him a deep insight into the strategic, commercial, technical and operational aspects of implementing CRM solutions. He is a marketer at heart and sees technology as a means to an end – that being game-changing marketing solutions that deliver competitive advantage for brands that have the vision and ambition to implement them.
Andrew started his career client-side with BAT Financial Services and HSBC. He subsequently moved onto the supply-side of marketing services working as Planning Director for two agencies : Judith Donovan Associates (JDA) and WWAV (part of Omnicom). He then set up several businesses focused on unlocking the full power of technology to achieve marketing goals. This saw him design and deliver solutions for brands such as BT Business; Manchester United; Abbey National, Interflora and Best Western Hotels. He has also worked on high end, strategic consultancy assignments for brands such as : BUPA; CPP; Thomas Cook and Wyndham Resorts/RCI.
He previously ran ClickSquared Europe (subsidiary of ClickSquared Holdings - a US (Boston) CRM solutions provider). He worked closely with the US executive team on developing the global offering and on a range of US clients such as : HomeAway; US Gypsum; Montage Hotels and Resorts and Comcast.
He now runs the 20:20 Dialogue business (formerly Jaywing) delivering integrated, multi-channel CRM solutions for brands such as : Audi; Jet2; RBS, Aviva and United Biscuits.
Andrew has served on the DMA Data Council, lectured and spoken on IDM, DMA and econsultancy training programmes, spoken at numerous trade events and is passionate about promoting best practice and excellence in the field of marketing and CRM.
Tim Dunn is a highly experienced mobile marketer and strategist, and has been leading a range of Econsultancy courses since 2010. Currently Managing Partner at Isobar Mobile, his day-to-day role is to help brands to understand how best to engage with the mobile consumer of today. He has delivered mobile strategy and countless campaigns for Chevrolet, Moneysupermarket, PlayStation, Airmiles, BUPA, Kellogg’s, Diageo and many more.
Tim also provides mobile consultancy in-house and is a regular contributor to the Econsultancy blog. He also wrote the Government’s 2010 research paper ‘Insights Into the Mobile Future’.
Tim’s approach is to consider the whole range of mobile techniques and technologies, and apply them within the brand’s business requirements and consumer engagement frameworks, all the while ensuring that mobile remains integrated seamlessly into brands’ comms and services.
Vero Pepperrell is a self-confessed geek who has been blogging & publishing online media for the past 10 years.
A Canadian native, Vero co-founded Pepsmedia (http://www.pepsmedia.com), a web development & online marketing agency in 2004. She has since helped a number of businesses of all sizes enter the wild world of blogs and social networks and build up a community around them.
She has also undertaken corporate blogging, specialising in the WordPress platform, and social media marketing for companies in mobile, technology, luxury fashion and tourism industries. Vero writes at http://thatcanadiangirl.co.uk, and is ranked as 29th most popular technology blog in the UK by web rating network Wikio & 12th by AdAge’s Top UK Marketing blog list.
Steffan Aquarone is a leading online marketing expert, technology entrepreneur and digital marketing consultant.
At just 20 years of age Steff was a founding director of a Top 50 digital agency. As Managing Director he developed content for Land Rover, Vodafone, Massey Ferguson and American Express as well as leading the business through its first five years.
Steff is currently working on mobile technology startup as well as with global brands, helping them develop elements of their digital strategies. He leads digital marketing courses for Econsultancy and writes regularly on the future of the web.
Steff is also a successful film producer, co-owning feature-film production company Immense Productions with best-selling comedy writer Guy Browning. Tortoise in Love comes out in cinemas summer 2012.
Steff is an unflappable operator who can make things happen against the highest odds and speaks regularly to audiences about the highs and lows of business, entrepreneurship and the power of digital marketing. He is represented by JLA, graduated from the University of Warwick with a BA (Hons) in 2006 and became a fellow of the Royal Society of Arts in 2007.
CEO, Sticky Content
Tutor for: Digital Content Strategy
Catherine Toole is the founder and CEO of digital copywriting agency Sticky Content. She has spent the last 13 years planning, auditing, writing and editing digital content for some of the UK’s best-known brands, government departments and charities. Sticky Content also provides content strategy, web writing training, and copywriting services to many of the UK's top digital agencies.
Current Sticky clients include: Belron, British Gas, BT, Hillarys, IKEA, John Lewis Partnership, Lufthansa, Lloyds TSB, the Post Office and Sony.
Catherine runs content seminars at Usability Weeks around the world for the Nielsen Norman Group. She writes an expert content blog for Econsultancy and sits on the British Interactive Media Committee.
Head of Content, Proximity London
For years one of the busiest digital copywriters in town, Tim Bax has written for many leading agencies and their clients, including Lloyds TSB, BT, American Express, Virgin Atlantic, Motorola, Vodafone and IKEA.
Now Head of Content at Proximity London, a leading Direct & Digital agency, Tim is still busy writing winning words for the likes of Royal Mail, RNLI, Procter & Gamble and Capital One, as well as delivering digital copywriting training and brand building workshops.
Tim has devised a number of tools to support the development and implementation of effective tones of voice, and his structure model shows how to make every piece of copy you create more compelling.
Founder, Only Dead Fish
Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.
Neil is a columnist for New Media Age, a regular keynote speaker across Europe on content strategy, emerging media, digital commercial strategy and social technologies, and writes regularly to BrandRepublic, FutureLab, Marketing Week, Mediatel and Canvas8 amongst others.
He has over 20 years media owner experience and was latterly the Director of Marketing & Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity he ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.
Neil is an associate of The Futures Agency, a collaboration of some of the world's leading media thinkers and futurists, and for people who like shiny things, has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.
Currently CEO of his consultancy business Practicology, Martin is one of the most experienced International e-commerce practitioners. He’s been involved in multi channel retailing for 25 years, owning direct mail, e-commerce and call centre channels for Ted Baker, Harrods, Pentland (Speedo, Kickers) Burberry and Intersport.
A global player of repute delivering best practice e-commerce presentations and masterclasses in Holland, Spain, the US, Bulgaria and most recently at Online Retailer in Australia.
He has authored a variety of reports and articles including the Internationalisation of e-commerce and delivering successful e-commerce projects for Econsultancy.
He also sits on a number of judging panels, and was the International judge for the inaugural online retail awards for Australia in 2010 and is judging the awards again in 2011.
He is also the judge of the Drapers etail awards for 2011.
Recently named by Retail Week on their top 50 etail power list, his clients include: Thomas Pink, T-Mobile, arco, Edinburgh Woollen Mill, La Senza, Space NK, Dyson, Peak Performance, The Science Museum, Mars Drinks, and CPP
Founding Director, the green field
Andrew up until the end of 2008 was an Executive Director at Bounty and part of the management team that sold the business to the publicly listed Canadian company Kaboose. Bounty - now part of the Treehouse Group - is the leading direct marketing business focusing on expectant mothers and new parent households.
Andrew joined Bounty in 2005 to develop their e-business opportunity and commercialise what is the leading online meeting point for mums in the UK.
Andrew’s marketing experience extends back over twenty years having joined BMP DDB in London in the late eighties, after completing five years as a captain in the British Army. He spent most of career working at the global advertising agency McCann-Erickson.
On leaving Bounty at the end of 2008 Andrew established the green field, which has become a convenient wrapper for his portfolio of coaching, consulting and training activities. Since then, Andrew has incorporated being a Media Development Professional with Vision and Media; an Associate Coach with Winning Pitch on the Northwest Regional Development Agency’s High Growth Programme and certified trainer with Econsultancy.
He is currently a non-executive director of the digital businesses Auburnise and Return on Digital. He recently completed eighteen months as an advisor and Non Executive Director at Chillingo, culminating in the sale of the business to Electronic Arts.
Andrew has a Post Graduate Diploma in Executive Coaching and Leadership Mentoring (PG Dip). He is a Fellow of the Institute of Leadership and Management (FinstLM) and a member of the European Mentoring and Coaching Council (EMCC). He is also a qualified Myers Briggs Type Indicator (MBTI®), FIRO-B® and DiSC® practitioner.
Andrew’s passion is road cycling. In his spare time he helps manage a youth racing team, and has recently established a new business Northern Albion Ltd identifying, developing and importing innovative cycling products into the United Kingdom.
Mark has a degree in Economics and Politics from Southampton University, and a postgraduate diploma in marketing from University of Sheffield. As CEO of digital agency, Formation, he has been working in online marketing since 1992, and mobile marketing since 2003. During this time he has directed marketing campaigns for brands, governments and organisations through all of the digital channels. Focussing on mobile marketing for the last seven years has given Mark an unparalleled expertise in this sector.
As chair of the Direct Marketing Association’s Mobile Council, Mark takes a leading role in formulating best practice and promoting mobile as a marketing channel in the marketing industry.
PPC Director, bigmouthmedia
Firas joined bigmouthmedia in 2010 and has already proven to be a rising star within the team. A self confessed lover of analytics and a good Excel formula, Firas works on major retail and travel sector clients. Firas also divides his time in order to assist with PPC consultancy pieces within the business, both in training and external account audits and consultation.
Prior to joining bigmouthmedia, Firas worked at Steak as a search specialist, working on key campaigns as well as playing a key part in developing the efficiency of internal processes.
Managing Director, theMediaFlow
Tutor for: SEO: Applied On-Page Optimisation
Former Yahoo! UK head of search partners, Nichola has worked in online communications for over fifteen years, eight of which in search specifically, during which time she has worked on hundreds of websites including AutoTrader, The Guardian, MoneySupermarket, Cheapflights and many more. Nichola is an experienced and qualified trainer, having been a full time trainer at PRNewswire prior to joining Yahoo! and continues to use her training skills in her current role as Managing Director of theMediaFlow.
Nichola founded theMediaFlow in 2009 as a boutique SEO Agency that specialises in highly competitive markets including e-commerce, automotive and travel & tourism. Following the launch of theMediaFlow the business has seen considerable growth in turnover and recently won the Wirehive 100 “One to Watch” award. theMediaFlow were invited to feature in Econsultancy 2012 SEO Agency Buyers Guide and Nichola also edited the PageRank section of the Econsultancy SEO Best Practise Guide. Nichola is also available for consultancy work via Econsultancy.
Managing Director, CleverTouch Marketing
Adam founded CleverTouch in 2008, a UK company specialising in B2B Marketing Automation and Joined-Up-Marketing. CleverTouch has helped dozens of Clients to deploy Marketing Automation effectively. Clients include global marketing innovators such as Trend Micro, Dell, Oracle, Fusion io and Reed Elsevier.
Adam combines the skills and disciplines learnt in various Senior Marketing Management positions for B2B organisations such as IBM, Iron Mountain, Brocade and Quantum with the more entrepreneurial environments of VC-backed ventures including Larry Ellison’s Pillar Data Systems.
Adam has an honours degree in Applied Psychology and a Masters in Business Administration; he is of the general belief that Marketing (and Agencies) have for too long being obsessed by Art and Creative; and largely ignored the process and predictability surrounding Marketing as a Science.
Adam has a passion for Marketing but outside his family his first love is still Rugby. Adam was lucky enough to play County and Divisional level and played (very briefly) National League- at a time when rugby was played purely for fun.
Web technology entrepreneur with ten years' experience leading teams on the 'front line' of the internet.
After his Computer Science degree, Will trained at the Nielsen Norman Group - the world's leaders in usable design, going on to practice interaction and user experience design with some of the largest brands and busiest websites in the world.
Since then Will has overseen the usability, architecture and scalability of several startups - creating products that are easy (and even fun) to use. Read more at willgrant.org
Founder and Director, Populate Digital
Wendy McAuliffe is founder and director of Populate Digital, a consultancy that delivers strategy, content and training in social media, online PR and community management to brands, organisations, agencies and individuals who are looking to bolster their understanding of and involvement in social media.
Wendy has been working in the online media industry since 1999, and was an early adopter of social media. She has worked as a journalist, PR consultant, trainer, community manager and business entrepreneur.
She was co-founder and director of online PR consultancy Liberate Media for four years. In early 2009 she additionally co-founded Pressitt, a Social Media News Release service that enables businesses to publish their news for free to an online community of journalists, bloggers and the general public.
Wendy began her career as a journalist forZDNet, the UK’s leading online technology newswire, during which time she became a leading authority in online privacy and child protection online. This led her to a community management role at thriving teen virtual world Habbo Hotel, where she played an intrinsic role in setting up the UK offering.
Following this, Wendy moved to the digital media industry’s flagship publication New Media Age, where she was technology editor for three years, reporting on early developments in social media.
Few journalists manage to make a successful leap into PR, but Wendy made that transition in 2003, following a desire to consult with businesses in the digital space. As a consequence she has a rare insight and understanding of the complexity that underpins how, and why, people communicate. Appreciating these fundamentals is crucial to advising brands and businesses on how to make a success of the social web.
Bruno Ancona Lopes
CEO, Foreplay Digital Engagement
Bruno has been an entrepreneur since the age of 18, started his first company in early 2001 and received the Design Studio of the Year award from XBiz four times over the past seven years. Bruno is currently the CEO of Foreplay - a full service digital agency from São Paulo, Brazil, specialising in creating multichannel, engaging communications campaigns that see no distinction between the conventional paradigms of online and offline, below and above the line. He is also co-founder of the Online Performance Group, which has business units that cover branding, conversion and retention optimization programs, UX design for web2.0 platforms and consulting services.
Bruno has created, applied and presented his methodology for on-site optimization on several occasions. It is called the 10 strategies of online performance covering accessibility, art, content, copy, findability, interaction, information architecture, search, social and technology.
Over the course of the last decade, Bruno served several large national and multinational companies in a wide range of industries. Vivo, Coke Group, Fox, Cadbury Adams, Microsoft, Banco do Brasil, HTC, Coelho da Fonseca, Universal Pictures, Playboy, Private Media Group and Grupo Abril are among them.
When not working, Bruno loves the unplugged life. Favourite hobbies include taking care of his bonsai, travelling, watching movies and the mundane yet amazing feeling of spending a full day with his dog.
Tutor for: Facebook Marketing for Brands
Rob McNair is the Chief Strategy Officer for the social media agency mycleveragency. With 10 years of digital marketing experience he has had the privilege of developing strategies for some of the world’s most recognisable brands such as Samsung, Skype, Rentokil-Initial, Shell, Prudential and Sky to name few.
In 2009 he founded mycleveragency to give brands a “best of breed” social media consulting solution. mycleveragency teams up with companies to build their brand equity by leveraging all forms of the social web to create conversations, increase word of mouth and build lasting relationships.
Rob is a passionate speaker on the subject of social media and is a social media trainer with various organisations including Econsultancy where he heads up our Facebook program training global companies.
Martin Wright Associates
Martin has over 20 years experience as a successful Marketing Consultant and practitioner. He has been Marketing Director of HPI a subsidiary of Norwich Union (Aviva), Travelscope, then the UKs leading provider of world-wide escorted tours and I Want One of Those.com, a leading UK online gadgets retailer. He has also been Head of Marketing for RIAS, a top 10-general insurance company.
He has provided marketing consultancy to some of the UKs leading corporations including CISCO, Experian, RBS, Clarks Shoes and NatWest. He has written widely on Customer Contact Strategy, Customer Journey Mapping, Direct Marketing and Marketing Analytics and he has been retained by major corporations including Weight Watchers Europe, Lloyds Bank International and Novartis Consumer Health Europe to deliver in house marketing training and mentoring.
Tutor for: Coding for Digital Professionals
Mike Baxter originally trained as a psychologist (BSc and PhD), but has been a consultant since 2001, specialising in a wide range of digital technology issues from search marketing to the selection of new technology platforms.
Mike’s client list includes Argos, Avis, Dell, Direct Line Group, Google, Orange, Paddy Power, Reed Business Information, Rocco Forte Hotels, Samsung, Santander, Sky, Skype, Sony and Shop Direct Group. He has also been an advisor to technology start-ups, including Moneyspyder, Peerius and Ometria.
Frances has over 15 years experience in the interactive, corporate communications and marketing communications industries. Alongside Jos Smith, their experience spans roles including Investor Relations for Cadbury Schweppes plc, Head of Interactive for Cadbury plc, Digital Marketing Lead for Cadbury UK. Brand experience also covers Schweppes, Trident Gum, Carling, Dr Pepper, Grolsch and Baskin Robbins Dunkin Donuts. Formerly a member of the MaST training course development team.
As UbaGLU, Jos and Frances provide consultancy in the fields of digital strategy development, integrated communications planning, internal and external communications management, organisational change and reputation management to brands including Reckitt Benckiser, Jordans & Ryvita Company, Nationwide, Hyundai, Green & Blacks.
Plan to Engage
Kath Pay co-founded Ezemail, one of the pioneers of the email marketing industry in Australia in 2001, and expanded it into a global organisation in five years. In the twelve years that she has worked in the sector both as an ESP and as digital and email marketing consultant, Kath has played an integral part in making email marketing the successful channel that it is today, not only in the UK but also in Europe and the USA.
Kath is currently chair of the Events and Communications Hub of the UK DMA's Email Marketing Council and is editor of its newsletter Infobox which has 6000 subscribers. In addition she is a regular blogger on many industry blogs, and speaks at both national and international industry events.
Senior PPC Account Manager, bigmouthmedia
Bartosz has over 4 years' experience in the online industry, with a particular skill and focus on the travel vertical. Joining bigmouthmedia 9 months ago, as a Senior PPC Account Manager, Bartosz manages global, complex PPC accounts for Retail, Travel and telecommunication clients and his strong analytical background means he brings a diverse perspective that is refreshing to clients and allows him to understand their core business concepts.
Bartosz is fluent in both English and Polish making him a valuable asset to any international PPC campaign. He holds a Master of Science in Management and Production Engineering and a Master Thesis in Statistical Process Control.
PPC Team Leader, LBi
Emily has worked at LBi, London, since May 2010, and is now a PPC Team Leader. She previously worked at unique digital, and has a degree in zoology.
White Hat Media
Beginning his career at IBM, Matt then worked for some of the UK’s top digital agencies on premium brands including Friends Reunited, BAA and MFI. He is qualified with the British Computer Society, gained his Master Certified Internet Webmaster qualifications, and is a Microsoft Certified Technology Specialist.
At White Hat Media, Matt has managed the ever growing digital marketing team whilst branching into consultancy and business development. Matt regularly trains and speaks at industry events on SEO and Social Media throughout Europe.
With a clear understanding of best practice in SEO, accessibility, user experience and conversion ratio optimisation, Matt has multitudes of experience running high performance search campaigns for clients such as Microsoft, Toshiba, Hitachi, Affinity Sutton and The Royal Opera House.
Eu Gene Ang
Principal Trainer, Click Academy Asia
Tutor for: Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification **70% WDA Course Fee Subsidy** - Singapore, Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification **HRDF Claimable** - Malaysia, Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Fast Track Digital Marketing - Jakarta, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore, Introduction to Mobile Marketing - Malaysia, Search Engine Optimization (SEO) Marketing - Malaysia, Social Media and Online PR - Jakarta, Social Media and Online PR - Singapore
Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).
Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).
Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others.
Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.
Websites That Win
Hult instructor (San Fran, USA)
Principal Consultant and Co-owner, Kongo Group
Adrian is an experienced online business leader and e-commerce practitioner, with proficiency in running high-volume e-commerce businesses in Europe, Asia and Oceania.
He is the principal consultant and co-owner of the Kongo Group, a digital agency with a strong focus on e-commerce solutions and business systems.
Adrian has held positions of CEO for the Stomp Group, Online Division and COO of the Stomp Group, an Internet Retailer Top 500 company (2008-2010), where he directed operations for 23 e-commerce websites across the following brands: CDWOW.com, BigW Entertainment, Play4me.com.au, Chaos.com and Amazon Marketplace.
His experience includes managing digital marketing, supply chain, customer service and IT/Development teams in Melbourne, Mumbai and London, as well as operating a B2C fulfilment facility in Hong Kong.
During Adrian's time as General Manager of Stomp International, a business division he founded, he developed a global business, engaging in the international trade of entertainment media.
Client Relationship Director and Co-owner, Zuni
Val is Client Relationship Director and joint-owner of Zuni, a digital marketing agency specialising in helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever and the University of New South Wales School of Business (ASB/ AGSM).
She has six years of digital marketing experience and seven years promotional marketing experience; working with Pearl & Dean Advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.
Val has a vast amount of experience in the media and marketing plus the legal and regulatory affairs that bind them. In addition to her many roles, she is an experienced Privacy and Spam Officer, previously holding a position on the ADMA (Australian Direct Marketing Association) committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice.
Trainer and Consultant
Damion has been an active blogger, search optimiser, and web marketer since 2001, when working with niche content sites gave him early practical experience of link building, content marketing, and competitive SEO. He's been a full-time search marketing, analytics, and social media consultant and trainer since 2004, working with great clients in industries ranging from fashion to finance.
He has worked with a number of Australian web development and digital marketing agencies, consulting as the go-to guy, providing expertise on analytics, SEO and social media. He currently divides his time between practical training and hands-on consulting.
A core function to the method that informs Damion's approach to training is the idea that regardless of industry or business size, there is always data that can help an organisation grow. The challenge lies in finding the right information and putting it to work in the right way. This underpins a structured approach to training that's relevant to marketers and executives, as well as to SMEs and entrepreneurs.
Beyond this, Damion's central philosophy to web marketing is that businesses need to take charge of multiple online channels if they are to dominate their industry niche.
By fully understanding and embracing the opportunities that digital marketing makes available and slicing and dicing web analytics data, can help contextualise and evaluate different marketing channels, providing businesses with solid ROI.
Scott is an e-commerce and digital & direct marketing specialist with extensive experience in delivering digital marketing and e-Commerce strategies for major UK and Australian brands.
His twelve-year industry experience has seen him achieve significant sales and revenue growth for global companies such as LloydsTSB, NatWest, Royal and Sun Alliance, Promina Group, 3 Mobile and Vodafone.
Scott has an excellent track record with digital acquisition channels that provide measurable and accountable results. Specialities include email, search, mobile advertising, affiliates, 3rd party partnership development and advertising and communications strategy.
He has hands on experience in managing large advertising and media budgets and is passionate about developing and growing high performing teams.
He was also the first Australian digital marketer to deliver a permanent mobile presence for a telecommunications operator here in Australia.
Justin has successfully run his own digital media and production company businesses for more than 10 years.
Coming from a solid and respected background in broadcast TV production, Justin leapt into the world of online at a time when the building blocks of working within digital mediums were being established.
His experience, insight and talent for working with emerging technologies coupled with his ability to draw value from existing ones has seen him work both client side and agency side on projects for major brands such as Telstra, Citrix Systems, ING, Australia Post, Avaya and many more.
As an almost natural evolution, Justin moved into the strategy space, providing digital media services for companies like Fuji Xerox, NRMA, AIM and Westfield.
He is currently the MD and founder of MediaRock, a video strategy agency, which uses multiple methodologies to build smarter media from the ground up and delivers entire production processes, from conception through to implementation.
General Manager, Outrider Australia
Gary is the General Manager for Outrider Australia and is a digital marketing specialist with over eleven years’ experience across a diverse range of channels including search, affiliate, web design, eCRM, digital performance and email.
His focus has always been on acquisition based marketing and in recent years he’s concentrated on the integration of all marketing channels and the techniques utilised to allow for cross pollination and true measurement.
In Australia, he has worked for some of the top digital and traditional agencies, across some of the country’s best known brands including Telstra, News International, Westpac, Expedia, Harvey Norman and Unilever, to name but a few.
Gary has won a number of industry awards and his career has positioned him as a respected industry spokesperson. He has trained multiple organisations, speaks at events and works in an advisory capacity with regional trade bodies to help develop their stance on various aspects of digital marketing.
Sandra made the move from TV production to the digital industry in early 2000. Her first experience in the digital field was gained in the UK with multi-award-winning digital agency, Stickyeyes.
Her move to Perth in 2002 coincided with the start up of Market United, now one of the leading digital presences in Australia, where she started as an Account Director and grew to become CEO.
She was responsible for shaping and driving the company’s commercial strategy, managing sustainable growth, and shaping the “MU Way”; a positive and honest way of working with clients, and an environment in which staff could flourish.
In early 2011, she started her independent digital business consultancy, Collaboraid, with a focus on helping CMOs and Heads of Digital develop and implement their digital strategies, but where whole teams are involved in the strategy development process, to ensure there is a high level of ownership internally.
Over the years she has completed extensive consultancy on the development and implementation of digital marketing topics, focusing on building strategies that suit the unique digital maturity of each individual company.
MD and Co-owner, Zuni
Mike is the Managing Director and joint owner of Zuni, a digital marketing agency specialising in helping businesses use digital channels to achieve business outcomes. Zuni’s clients include NRMA Motoring Services, Australian Institute of Management (AIM), Fuji Xerox and the University of New South Wales School of Business (ASB/ AGSM).
He has over 13 years experience in the interactive marketing industry, in both digital integration and management roles with traditional agencies such as Brann in London, FCB and Euro RSCG Interaction in Sydney, and in digital specialist agencies, whilst MD of Profero Sydney.
Mike is extremely active in both the creative and digital communities in Australia; he founded the Australian version of Creative Social, a gathering of creative directors focused around improving digital creativity in Australia.
He also established - and is Chair of Judges - for Creative Showcase, the IAB’s regular digital creative award. He has co-chaired the judging panel for the IAB Awards in Australia for the last 2 years and has judged the AIMIA, ADMA and AWARD awards, as well.
Mike has also developed and run custom training courses for 3M, Readers Digest, Macquarie Bank and a range of other organisations.
Alison is the Director of Quiip, a specialist online community agency which provides 24/7 outsourced community management services to a wide range of private and public sector clients.
Her specific areas of interest include difficult and sensitive online communities, governance and engagement, user behaviour and social media risk mitigation.
She is an enormously respected practitioner in the online community field online community management industry and hosts Australia’s Online Community Management Conference.
Alison also co-founded the Australian Community Managers’ Group in 2008 and also convenes the Australian Community Management Roundtables.
She has been featured in various guides and whitepapers including the ReadWriteWeb Guide to Community Management, Communities of Purpose and 60 Insights from Experienced Community Managers.
Additionally, she is a regular blogger and public speaker, with recent engagements including Parliament House in Canberra, the Australian Museum and lecturing spots at Sydney’s AdSchool.
The Worst Kept Secret
Media Training Consultant
Moira is a highly-experience training consultant and mentor with a strong background in network television production. After twenty-five years at the BBC where she worked as a producer and trainer, she left in 2008 to become a freelance media training consultant.
Moira’s current activity focuses on multiplatform training for graduates hoping to work in the creative industries. Recent projects have included the development of Vision and Media’s Northern Lights programme, a month-long course aimed at attracting new talent to the industry, as well as a number of other skills development initiatives for emerging talent, including a new entrant trainee scheme with BBC Belfast and a current Ideas Foundation project which is supporting disadvantaged students as they make a film about the Manchester riots. Moira has also produced the Belfast Media Festival for the last three years and devised strategies for BBC Online campaigns.
Moira is passionate about training and development in the media, passing on knowledge and skills as well as being fascinated by new technologies and their impact on the wider industry.
Kevin Lee Didit CEO, an industry pioneer in Search Engine Marketing and Digital Marketing since 1995 has authored hundreds of columns for many publications & his book Search Engine Advertising is widely praised and a hot seller. At Didit, Kevin leads the evolution of Didit’s proprietary Maestro search and auction-based display campaign optimization technology and current projects include the application of “Big Data”to SEM and display campaings.
Kevin pioneered the area of holistic search-display campaign management and Didit offers Maestro as Managed Technology, delivering Excellence, Service and Price to marketers AND agencies. Didit’s growth earned Didit Inc. 500 & Deloitte fast 500 recognition. Kevin has spoken at over 450 conferences sharing best practices. While on the Board of Directors of SEMPO (9 years) Kevin helped shape the digial marketing industry and is also active in transforming cause marketing as a founder of We-Care.com.
Kevin earned his MBA from Yale School of Management in 1992, and was recognized as an Ernst & Young Entrepreneur Of The Year® finalist in 2008 and 2009.
Director, Lynchpin Analytics Ltd
Steve Dalgleish is a director of Lynchpin Analytics Ltd and was integral in the company’s aim to become the UK’s best analytics agency. For over 12 years he has been helping companies with their online marketing and analytics including many blue chip clients such as: Royal Bank of Scotland, Cadbury, BSI, Turner Broadcasting, Standard Life, First Direct, HSBC and Thomas Cook to name a few.
Steve's online marketing career began in 1998 when he lead Scottish Power’s first foray into online marketing and analytics.
Steve has presented and spoken at many conferences on various digital topics. However, over the past few years, online analytics is where his digital focus lies. He also advises and trains companies to build their own in-house analytics teams.
Areas of Expertise: Google Analytics, Omniture, Online Marketing, Online Strategy and Consultation, Analytics Strategy & Implementation and E-commerce optimisation.
Senior professional experienced in marketing, creative technology and branding, social media, Web strategy and planning, online media and search. Significant client experience in financial services, healthcare, consumer package goods, restaurants and hospitality and business to business marketing. Innovative thinker, highly skilled in strategic planning, consulting, business development and client relations with excellent presentation, written and oral communication abilities.
Social media, emerging media, creative technologies, mobile, metrics and analytics, Agile and Lean
Director of Mobile Solutions, ISITE Design
A mobile developer and strategist, Gene Ehrbar has experience translating a wide variety of challenging client technical needs into elegant and durable online systems. As Director of Mobile Solutions, Gene works with ISITE's clients to craft mobile strategies that align with their broader digital strategy and business goals, and leads a team of solution providers developing innovative native mobile apps and mobile web applications and sites. Prior to ISITE, Gene founded and ran Portland-based firm Anomaly Incorporated for fourteen years, specializing in web and mobile application development.
Dave demonstrates huge passion for helping his clients succeed in their goals, reduce costs and show enormous growth in ROI. Through demonstrating a comprehensive understanding of how to tie together digital marketing channels and strategies by maximize data use and engagement, he has helped ensure his clients are on the winning side.
As part of the startup team with Adestra; a leading ESP, over the past 7 years, as the business grew, Dave worked across most functions within the business from account management/ account director, strategy consultant, operations management, project management and consultative sales functions; both in account development and new business acquisition, and in a combination of direct selling and managing various sales teams. His last role was as Sales Director.
Dave has experience in working with clients on both a tactical and strategic level and an in-depth understanding of practical application of email marketing tools and other digital technologies along with an intrinsic drive to improve data management. This has helped his clients to help increase revenue and reduce costs.
He is careful to ensure that he always takes a practical approach to this which has enabled clients to leverage techniques and quick wins they are able to achieve, within boundaries or constraints of existing infrastructure or resource, whilst advising senior management on steps they would need to introduce in order to elevate to the next level.
In 2009 work with Dennis Publishing on the launch of iGizmo magazine received a commendation for the IDM BPA Diamond Award for ‘best use of email’.
Founder and Principal, DMW MediaWorks
Doug Wintz is an online / internet veteran with over 24 years of experience in digital media. He is founder of DMW MediaWorks. Since 2004, our focus has been on developing and improving ad operations departments, workflow, process, and technology for both emerging and established companies. This ranges from strategic evaluation, to hands-on configuration and deployment of ad servers, contract management systems and peripheral applications.
DMW MediaWorks is based in the NJ/NY area, performing work both domestically and internationally.
Clients have included NY Times, The Discovery Channel, Weather.com, CBS, WebMD, AMA, InterPublicGroup, IAC, Philadelphia Inquirer, Turner Broadcasting, Universal Music Group, Univision, Yahoo, AutoTrader, Aegis Group, Reprise Media, Universal McCann, Internet Broadcasting Systems, Jumpstart Automotive, Revenue Science, Eons, Local Matters, CBS TV, Bonneville Broadcasting, RadioOne, A&E, Collective Media, Rubicon, NCC Media and others.
Domestic assignments have been located in NYC, Philadelphia, Washington DC, Atlanta, San Francisco, Boston, Salt Lake City and Denver. International work includes engagements in Shanghai, Sydney, Portugal, UK, Hamburg and Frankfurt.
Markus Hafner is a digital strategist and consultant with more than 15 years of experience in growing online-focused companies.
He is one of the pioneers of social media for business within Australia - including being the original co-founder of the Sydney Twitter meetup - and is well-known across the industry for having generated significant revenue channels through the likes of Twitter, Facebook, YouTube and beyond.
Markus has held a number of senior technology and marketing roles including being the CIO of Adstream, Director at Happener, and CEO at PeopleBrowsr Australia - a global leader in social analytics and social influence.
Through these roles and his independent consulting, Markus has advised countless businesses on how best to leverage digital and social media.
Working across multiple sectors, his clients include media organisations, telecom businesses, retailers, travel companies, financial services institutions, PR agencies, and digital agencies, amongst others.
Additionally, Markus holds a Masters of Commerce in Strategic Management from the University of Auckland and serves as Treasurer on the board of Vibewire, a not for profit organization focused towards encouraging social innovation and entrepreneurship in young people.
PPC Account Manager, LBi
During my PPC career I have worked in a wide range of sectors from travel to recruitment, however my favourite is the fast paced retail sector. I enjoy all parts of working in PPC, especially when there are new developments or technical challenges. I currently work on some fantastic clients, including Play.com and Dyson.
Consultant, Xpand Online
Tracey Jarvis is a digital marketing professional with more than seven years experience in the marketing industry, four of these specifically in the online space.
Having a career that spans multiple industries; ranging across online publications, TV production, FMCG and finance, she cut her teeth in the digital landscape in 2007. A few years later, in 2009, she set up her own independent online marketing business, which created innovative social media campaigns and provided tailored training solutions. The company gradually evolved into the entity it is today - Xpand Online – and now offers a large range of digitally-driven services from search engine optimisation, through to social media.
Tracey acts as a digital consultant to a large number of clients, all of which reflect her extensive background in a variety of sectors, including those within retail, travel, recruitment, FMCG, start-ups and corporate and professional services. She is passionate about all things digital, with an especially large focus towards new technology which can help businesses develop and achieve greater results.
PPC Team Leader, LBi
Alex has over four and a half years’ experience in digital media, particularly managing search campaigns on Google, Yahoo and Bing, and has worked on the Top 3 Best Loved Digital Brands (according to the 'Brand Love 25' study by Tamar).
Previously specialising in retail, managing ASOS International (across 13 countries) and having worked on the UK's largest catalogue retailer, her current clients include Anthropologie & Provident.
Tutor for: SEO: Building Backlinks Workshop
Kelvin Newman is responsible for iTunes’ most popular internet marketing podcast, downloaded by over million people. On the show he’s collaborated with a number of the world’s most respected marketers including Seth Godin, Tim Ferris, Danny Sullivan & Jakob Nielsen.
Kelvin has delivered presentations across the UK & Europe at events like A4U, SMX London and SASCON, regularly contributes to State of Search & Econsultancy and is heavily involved with SiteVisibility’s innovative search marketing campaigns for clients such as Hotels.com, FindaProperty, Gala Bingo & uSwitch. He also runs the hugely oversubscribed BrightonSEO conference which sold out in 13 minutes and has written a free book on link building called Becoming a Clockwork Pirate. He also wrote number 1 & 2 of Econsultancy's top guest posts of 2011 about link building and Facebook marketing.
President, The Myndset Company
Minter was educated at Eton College (1978-1982), received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993).
Lead Trainer, Econsultancy Asia
Saleem Jumabhoy is an experienced Marketing and Management Professional with a proven record increasing revenue while enhancing consumer satisfaction. He has worked in New York, Toronto and Singapore. His experience includes Agency, Client and start-up (having set up his own Agency). With a strong customer centric approach, his experience includes American Express, JP Morgan, Dresdner Bank, Toronto-Dominion Bank, OCBC, Singapore Airline, SilkAir, Microsoft and muvee Technologies. He has spent the last three years transforming a technology start-up from a B2B to B2C organisation. He has developed training programs as well as led digital transformation consulting projects for Fortune 500 companies.
Trainer, Econsultancy Asia
Tutor for: Digital Marketing Measurement and Analytics - Malaysia, Digital Marketing Measurement and Analytics - Singapore, Search Engine Optimization (SEO) Marketing - Malaysia, Search Engine Optimization (SEO) Marketing - Singapore
Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia's professional talents. Ivan has over 12 years of experience in Business Consulting, Serach Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, an an external trainer for Groupm, ClickAcademy Asia and Google's Partners Program.
He was most recently Director of e-Commerce at Far East Hospitality, Singapore's largest operator of hotels & serviced residences. Prior to that, he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.
He has delivered Digital Marketing consulting and training for leading brands and organizations including Econsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism, and CMC Markets Asia.
Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the right track to achieve the results that they desire.
With more than 2 decades of corporate and entrepreneur experience, he has an extensive market exposure from North to South Asia. Richard has an in-depth knowledge of how an organization operates from Human Resource, Customer Service, Public Relations, Events Management, Sales Management and Marketing. He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.
Today, his knowledge and experience allows him to integrate, implement and apply them to his Social Media methodologies. GisMo ConneXion, the firm he founded, uses these methodologies with great success for clients such as Cisco, Toshiba, Singapore Press Holdings, Thomson Medical, Asiatravel and many other small and big companies.
He has been interviewed on Singapore Official 938Live radio, quoted in AsiaOne and has given many talks in the subject of Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He is also a nominee for the Singapore Spirit of Enterprise Award, 2012.
VP, Operations APAC, Smaato
Tutor for: Introduction to Mobile Marketing - Singapore
Malcolm Wong is the Vice-President, Operations APAC at Smaato, a leading global mobile advertising exchange. He has been in digital and mobile marketing for the past eight years and holds extensive experience setting up mobile advertising channels for leading mobile Internet advertising companies, media agencies, social media sites and mobile portals.
He has manged both sales and marketing projects globally and in the Asian markets. Malcolm's main focus is on enabling global, large and medium companies with technology solutions to communicate and market to consumers on mobile.
Co-Founder & Principal Trainer, Thumbsup Media Co. Ltd
Tutor for: Social Media and Online PR - Thailand
Jakrapong co-founded and managed a highly engaging tech professional community thumbsup.in.th in Thailand which was a well-known among tech enthusiast in Thailand. He provides digital marketing consulting and training to many leading companies in Thailand.
Prior to this, Jakrapong has spent 13 years in marketing and editorial in top global firms like Yahoo!, Samsung and also Thai companies like Shin Corporation, Manager Media Group, etc.. Jakrapong specializes in Digital Strategy, Social Media Marketing (SMM) and Analytics. Jakrapong holds a Master of Arts (Communication), Marketing, from Royal Melbourne Institute of Technology University.
Digital Marketing Strategy Consultant, Independent Consultant
I have 20 years of experience in marketing and product development, with 18 years experience specifically in the marketing and product development of digital and online products for the consumer space (including search engine optimization, link building, social media, and more). I have worked for Houghton Mifflin/McDougal Littell (major educational publisher), Encyclopaedia Britannica online (product development and marketing for consumer online properties), Swisscom's Bluewin (European portal), and now Leo Burnett, DDB, Kantar Media and others as a digital consultant with the Knowledge Engineers.
I also have 5 years of experience in sustainability programming -- including leading an award-winning zero waste schools project, and leading concepting, planning, film selection, & marketing efforts for an annual Chicago-area environmental film festival (#OneEarth Film Festival). In this capacity, I have worked with community and non-profit organizations.
Search engine optimization; link-building; traffic strategy/audience development. Concept/business development for new/current products (primarily online); business case writing; partner negotiation; product/project development; presentation delivery; marketing strategy development, production & technical specifications development; market analysis; tracking/analysis for campaigns and market research; writing/concept development for marketing & ad campaigns. / Sustainability programming leader.
Director of Mobile Solutions, ISITE Design
A mobile developer and strategist, Gene has produced native mobile apps and mobile web apps for a wide variety of clients including industry leaders like HP/Palm and Nike, as well as small app publishers and startups. A frequent advisor to clients in a variety of industries regarding mobile web best practices, Gene has developed an expertise in delivering useful, intuitive, and delightful mobile experiences to end users.
With a decade-and-a-half long career in interactive development, Gene has experience translating a wide variety of challenging client technical needs into elegant and durable online systems. His experience includes all phases of technical development, from concept and analysis through execution, testing, deployment, and life cycle management.
With a deliberate focus on emerging companies and startups, Gene has helped advise growing companies on technical best practices, including technical team recruitment and management, technology roadmapping, and pre-aquisition technical review including oversight of intellectual property and patent governance processes.
CEO, Agiliti Inc
Jason Heller is a digital marketing pioneer, recognized thought leader, speaker and author. He is CEO of Agiliti, a unique consultancy focused on digital marketing operations and strategy. Jason co-founded one of the first digital media agencies, which he later sold to Horizon Media, the largest independent media agency in the world. His efforts working with industry leading brands led to the development some of the best practices that are commonplace today. After leaving the agency world, Jason has trained thousands of digital and traditional media teams at the largest global agencies and leading brands. Today Jason works closely with marketing leadership to develop and hone their internal digital organization, capabilities, and strategies, as well as the processes to manage digital agency portfolios and performance.
Managing Partner, Digitalents
•More than 20 years experience, the career has been developed in management of marketing departments, leading teams at different kinds of business like retail, financing, educational and Information Services Industry
•Speaker about Digital Marketing & E-commerce.
•Author: "Estratégias de Marketing Digital e E-commerce", Atlas – 2012.
•MBA Professor at FGV-Fundação Getulio Vargas - Digital Marketing & Ecommerce.
•Coordinator and professor of some courses at ESPM: Digital Marketing, Ecommerce, Email Marketing and Social Networks.
•Named one of the most influential marketing teachers in the social media by SMMagazine.
•Development and management of Marketing Plan and Budget;
•Broad experience in Marketing Strategy, Communication, Product Marketing, Business Intelligence, Research, Database Marketing, Digital Marketing Strategies, E-commerce, Advertising Campaigns, Internal Communication and Events.
•Management skills: leader, team player, entrepreneur, dynamic and flexible, good oral and written communication skills and strategic thinking.
Owner/President, Reggie Brady Marketing Solutions
I'm a consultant focused on email marketing, content marketing and strategic planning for digital marketing. I also write, educate and speak on these topics on a regular basis.
I've been on my own since 2001 and have consulted both in the US and internationally.
FUNDADOR, HEAD COACH & DIRECTOR GENERAL NEURONA DIGITAL, Neurona Digital
I have over 17 years of experience in the Marketing Communications industry and have worked for some of the most important marketing communications organizations globally, including Grey Group, Walt Disney Parks & Resorts and Google.
I’m a creative and entrepreneurial leader contributing to the development of strong, successful teams of talented and passionate professionals in the marketing communications industry.
My preparation as an executive coach, my work as an international public speaker, and my role as coach and trainer at Google, have helped me combine my marketing and advertising experience with a renewed focus on people as the center of any business, shifting my work from making ads to creating and reinforcing human focused relationships between brands and people.
I co-founded Neurona Digital, S.C. a collaborative platform of marketing professionals dedicated to up skilling professionals on digital media and social technologies; and I recently launched DLC Coaching and Consulting, a coaching firm aimed at helping organizations and leaders develop and adopt new strategies to grow their talent and leadership competencies, establish strong personal and employer brands and humanize their relationships with their audiences.
Besides writing my blog DLC (www.efrainmendicuti.com), which has been featured as outstanding website by Merca2.0 magazine, I'm a columnist for online magazine www.vuelodigital.com.
I'm also a collaborator of the books Age of Conversation 2 and 3.
As an international speaker, trainer and coach I've facilitated workshops, key notes and coaching programs for different organizations like The Walt Disney Co. Google, Microsoft, Monster.com, Expo Management, Dupont, Wal-Mart, Comex, Cohn & Wolfe México, Marcus Evans, IIR España, Promoción Empresarial, IAB México, Amipci and top Universities like Universidad Anáhuac, ITESM, Universidad de Lima (Peru), etc.
Senior Lecturer, Manchester Metropolitan University Business School
FCIM | FIDM | Chartered Marketer | CIM & IDM CPD Awards
Ran own business since April 2003, specialising in e-retail & digital publishing. Over 15 years experience in e-commerce, m-commerce, interactive and direct marketing in B2B and B2Cenvironments. Listed in the exclusive CIM Marketing Consultants Directory. One of the very first marketers to receive the IDM CPD Award.
B2C client & previous experience covers such brands as: M&S, JJB Sports, JD Sports, Liverpool FC and many other football clubs (circa 30), internationalSPORTSgroup, Littlewoods Shop Direct Group, Neals Yard Remedies, John Lewis, TUI, P&O Ferries, American Airlines, SONY, Littlewoods Gaming & Bet Direct, William Hill, EIDOS Interactive.
B2B client & previous experience: Blue Sheep, PC World Business, Royal Mail (partnership), Verbatim.
Senior Lecturer in Digital Marketing, Manchester Metropolitan University Business School
Combining a work history within the educational and the digital communication sector, I use my expertise in these areas at Undergraduate and Postgraduate level via an array of modules which underpin the digital provision within a large Marketing division. Having written and managed numerous modules in the subject area of Digital Marketing Communications, I continuously strive to improve the quality within these modules.
My educational and administrative responsibilities range from the management of a large body of first year students, co-ordination of support for students with learning difficulties and support for educational technological developments within the division.
Senior Lecturer in PR, Manchester Metropolitan University Business School
Sarah worked as a public relations practitioner for 11 years before moving into academia. Her experience includes working for well-known PR agencies, such as McCann Erickson and Spreckley Partners, working on household-name consumer clients in home, retail and leisure sectors, including Sainsbury’s, Wyevale Garden Centres, Magnet, Disney, Stanley Tools and Drayton Manor Park.
Sarah has been an academic teaching public relations for six years now. She was previously course leader for the undergraduate degree in public relations at the University of Wolverhampton; a programme which she created and launched in 2005.
Sarah holds a masters degree with distinction in public relations from the University of Stirling and is currently studying for her PhD in professionalism in public relations at Queen Margaret University in Edinburgh.
Dr. David Atkinson
Senior Lecturer in Strategic Marketing Management, Manchester Metropolitan University Business School
Principal Lecturer, Manchester Metropolitan University Business School
Senior Learning and Teaching Fellow with the broad remit of Assessment and Assessment for learning. This role is both advisory and developmental
Teaching reponsibilities cover Undergraduate and Postgraduate taught programmes across the Business programme portfolio in Operations Management, Academic Skills and Research Methods
Sessional Lecturer, Manchester Metropolitan University Business School
Jack Roberts DipM MCIM is an experienced, qualified marketer with 20 years experience helping companies both large and small to develop their marketing.
Senior Lecturer in Retailing, MB
The focus of my work is on the teaching of retailing at undergraduate, postgraduate and post-experience levels, as well as the supervision of research from undergraduate dissertations through to DBA and PhD Levels. My current interests focus on why retail firms go bust. I aim to bring my research and practice interests into my teaching. My teaching approach is to build on learners' experience and experiences.
Digital Account Manager, LBi
Tutor for: PPC
Michael Kerr has been working at LBi for over 5 years, specialising in PPC. He has experience running a number of big brand clients across a range of languages and countries, including running the Global PPC for a flag carrier airline (Over 35 countries) and a big brand technology company. With experience in all types of verticals, including Retail, b2b, b2c, Insurance and travel, as well as running Paid Search activity across multiple engines including Yandex, Baidu, Facebook and Twitter.
MD, BlueGlass Interactive
Kevin is the UK Managing Director of BlueGlass Interactive. Kevin is well-known within the search industry, having been involved in online marketing for the last 10 years and frequently speaks at leading events and writing for digital industry blogs such as Econsultancy and Search Engine Watch.
Tutor for: Mobile Strategy
Addictive is the business Simon launched in 2010. Clients hire addictive for mobile and social strategy, big ideas and to develop the apps etc needed to bring these ideas to life. Clients include ClearChannel, Intel, A&N Media & sofa.com. Addictive has a strong reputation as a thought leader. Senior people at Google, Facebook, eBay & Yahoo - as well as brands and agencies - read their weekly newsletter Mobile Fix.
Simon is a frequent speaker – recent platforms include Econsultancy Future of Digital, Millward Brown, Google Firestarters and internal events at Google and Facebook. He has also spoken at events in the US, Brazil and China.
Simon has been running digital agencies since 1995 launching what became Modem Media in Europe, In 1999 he joined ad agency DLKW and grew Dialogue into one of Londons top digital agencies. He joined WPP MindShare in November 2006 as Global Chief Digital Strategy Officer
Service Design Principal, Nile
Tutor for: Service Design
Philip has over 10 years' experience consulting on insight, brand and service design challenges for a wide range of global clients across telecoms, FMCG, financial services, media and public sector
He has a BSC in Cognitive Psychology & Neuroscience and takes keen interest in applying and understanding consumer needs and behaviour. Philip has helped develop Nile's insight, service design and innovation offer, and has consulted for and run teams at number of leading Global design and strategy agencies: IDEO, Clear Ideas, Face Group, Engine Service Design and now heads up the Service Design offer at Nile
What do you do at Nile?
I work with the team at Nile to shape our approach to insight and service innovation. I help our clients to think about new opportunities, value propositions and develop service experience blueprints that allow clients to deliver great services experiences.
Mattias Fjalestad advises and delivers digital marketing training to Fortune 500 companies on how to use digital business strategies to create world class digital experiences with significant contribution to business growth, profitability and customer satisfaction. He is known for his passion and engagement for teamwork during training as well as in his role as a trusted advisor. Mattias engages with participants to share their own experiences and integrates these with his own key learnings from Samsung, where he was expertly working for 2.5 years at the Global Center of Excellence for Digital Marketing based in New York.
Prior to working at the Global CoE, Mattias was the Head of Digital for Samsung’s most northern markets in Europe managing a wide variety of digital marketing programs and award winning campaigns to move the brand to a preferred position as a leader in TV and mobile phones in the Nordic market. His objective from the subsidiary president was clear: “Make Samsung Electronics Nordic the best subsidiary in the world in digital marketing,” and so he did.
Mattias' previous career in information technology and systems engineering aided his ability to think beyond most marketer's capabilities and apply those skills in creating actionable insights for new and important technologies, as well as their impact on digital marketing and overall digital business.
Throughout his career he’s been passionate about sharing his skills and learnings at every role and position he’s ever had and he feels committed to continuing to do so. Mattias uses world class techniques, live demonstrations, easy to understand examples and hands-on practical exercises to enable people to do things differently and make a difference in their organization.
Since 2011, Mattias has worked with a range of Fortune 500 organizations in digital marketing capability development.
Director & Co-founder, FindYourWayInTheWorld Pte Ltd
Arnaud Belhamou, co-founder of FindYourWayInTheWorld Pte Ltd (first Online Video Marketing Agency in Asia), hails from Central America, a small island in the Caribbean. Following his travels and residence in various countries, Arnaud graduated with two Master Degrees related to New Technology of Information and International Management. He is well-versed and equipped with experience in several Classic and Internet Media for the past 9 years.
He travelled to Singapore by request of Cegedim conglomerate to be part of their international marketing team as a Regional Manager for the APAC region. During the development of his current project, he had also learnt more about Digital Marketing in South East Asia, while assuming position of a Senior Business Development Manager for SEO Agency Singapore.
Presently the Director and Co-founder of his own company, Arnaud has learnt that Classic & Traditional Medias are now on the edge of fading popularity against Social Media and Internet Marketing.
Executive Director, Mig 33
Tutor for: Mobile Marketing - Jakarta
Andy is a pioneer in mobile VAS business, launched the first content provider and ringtone service in Indonesia. Helped in establishing services for top global brands across mobile/Internet industry, including Disney, Yahoo!, EA, Gameloft, FIFA and fast growing startups such as mig33, Vuclip, Snaptu, UC Mobile, and Payfone.
He is also Founder & organizer of MobileMonday Indonesia, a networking forum of 400 mobile centric companies in Indonesia. Director of Jakarta Founder Institute, mentorship & incubation program for startup in Indonesia. I actively help and angel investing in several high growth startup in the region. Andi has quoted by the Economist, Asian Wall Street Journal, Jakarta Post, TechCrunch and other local/regional publications and blogs.
Head of Digital & CRM, Nokia Indonesia
Tutor for: Mobile Marketing - Jakarta
Ari has over 13 years of experience in Banking, Education, IT and the Telecommunications industry across Sales, Marketing and Operations roles in U.S.A. & Southeast Asia. He has championed many digital breakthroughs in one of today's global mobile key markets, Indonesia, and has won industry awards and recognition.
Since joining Nokia in 2010, Ari has been the catalyst for Digital Transformation & Innovation globally. He has developed strategic innovations through integrated marketing campaigns for Nokia which has resulted into some of the most successful Nokia product launches. At Nokia his work has been recognized by Nokia Global Digital Marketing Best Practices and replicated in emerging countries worldwide. Ari is currently acting as the Head of Digital and CRM for Nokia Indonesia. Prior to Nokia, Ari had a successful career at Microsoft and Citibank. He holds a Bachelor of Science degree from California State University, Los Angeles.
Head of Content & Information Architecture, RAcK Digital Indonesia
Tutor for: Social Media and Online PR - Jakarta
Savitri is an experienced marketing communication and digital marketing strategist with strong expertise in project management, creative content and brand story telling. Have strong beliefs in aligning business strategy and social impact.
She is an advocate in animal welfare and nature conservation, she has special fondness for creative thinking & strategic planning. Latest playground is digital-driven social impact marketing, content marketing management and in-depth web development & optimising.
Head of Strategist, RAcK Digital Indonesia
Tutor for: Social Media and Online PR - Jakarta
Pandu leads the team responsible for strategic planning and execution across digital & social communication, owned media, paid media and analytics at RAcK digital. Pandu believes in positive marketing approach, where brand strategy is not only result the output but also the positive outcome for business and social. Pandu has architect-ed digital strategy for Unilever brands, Bank Central Asia, Toyota, Indosat, IM2, Panasonic, Ultrajaya, XL Axiata and also active in developing online community and movement in Indonesia. With partners, He founded Communicaption, a Strategic Content Creator and Social Media Strategist Club (#SMSC). Previously he led strategy department as Head of Strategy at Klix Digital.
VP Digital, Growmint Indonesia
Tutor for: Fast Track Digital Marketing - Jakarta
Pandu is a local trainer at Internet Marketing Institute Indonesia. He is currently the VP of Digital Marketing, Research & Development in GrowMint Digital Agency handling established businesses such as AirAsia Indonesia, as well as fast-growing startups such as Rumah123.com. He has helped multiple non-profit organizations across the globe to increase their online marketing performance using web analytics during his tenure as a mentor in Analysis Exchange.
Pandu holds a Bachelor of Arts degree from University of Toronto. Before He co-founded his own agency, he was the Online Marketing Manager in DealKeren, a local daily deal startup. He helped grew the community and sales numbers which led the startup to be acquired by LivingSocial.
COO, Pingfans Upnormail Indonesia
Tutor for: Fast Track Digital Marketing - Jakarta
Tuhu Nugraha is a professional and inspiring lecturer with particular skill in social Media Marketing and Digital Strategies. He has a vast experience from designing web usability to online PR activities, online community development, social media engagement, online media monitoring and online media advertising, and integrated digital strategy
Tuhu is currently the COO at Pingfans Upnormal Indonesia with scope of responsibilities including overviewing strategy of client's digital campaign. He previously joined NB Agency Asia until september 2012. During his spare time, Tuhu is the New Media Lecturer at London School of Public Relations
Founder, Inbound Marketing Indonesia
Ridho Putradi is one of Indonesia's best SEO Practioner who is Qualified Google Adwords specifically in Search Advertising, Display Advertising and Reporting And Analysis.
He is the expert in convincing people online. With almost 10 years experience, he is successfully developing many Digital Marketing Strategy for billion rupiahs target sales. He was previously the Digital Marketing Manager at WeGo, Group Search Marketing Manager at Gopher, and Internet Marketing Manager at La Salle International College. His digital skill is ranging from Web Development, PPC, Online Marketing, Email Marketing, Lead Generation, Conversion Optimisation, Link Building, Landing Page, Keyword Research, E-commerce, Inbound Marketing, Yahoo Search Marketing, Google Website Optimiser to Media Planning.
Senior Interaction Designer, Bunnyfoot
Jon is a highly experienced interaction designer with a background in graphic design and illustration. He has been incorporating user centred design into web design for over 15 years, and is an expert in accesisbility, information architecture, wireframing, storyboarding and prototyping as well as all aspects of the visual design of user interfaces.
He has been sole of principle designer on major projects for clients such as the Houses of Parliament, Orange, Egg, Citibank, BAA, Boots, Birmingham City Council and the Crown Prosecution Service.
Since joining Bunnyfoot his clients have included Siemens, Nectar, the Met Office, BOC and Virgin Holidays.
In his free time Jon plays in a band - Shining Examples - writes and paints. He shares his home with two Bengal cats and three ex-battery chickens.w
Co-Founder and Trainer, Thumbsup Media Co.,Ltd
Tutor for: Fast Track Digital Marketing - Thailand
Oranuch co-founded and managed a highly engaging tech blog & professional community thumbsup.in.th in Thailand which was a well-known among tech enthusiast in Thailand. She provides digital marketing consulting and training to many leading companies and universities in Thailand.
Oranuch (mimee) had intensive direct experience in business marketing and product development with telecommunications and IT industry more than 11 years working for companies such as Truemove, Atos Origin and Total Access Communication(DTAC). Her professionals lie in Mobile Telecom Industry, Online Marketing (such as Social Media, Mobile Marketing) and Digital Trend & Technology. Now she is also Partner and Marketing Director of Computerlogy.Co.Ltd.
Senior Consultant, Sticky Content
Steve has developed digital strategies since 1997 for global brands and UK public sector organisations. Clients have included:
- Sony Europe
- Virgin Media
- Department of Health
- Cabinet Office
Steve is skilled in auditing web copy and planning content. He develops message hierachies, wries copy and creates content guidelines.
Steve has worked at Sticky Content since 2011. He has recently done training workshops for Cranfield University, Network Rail and British Red Cross.
Managing Editor, Sticky Content
Tutor for: Content Marketing and Editorial Planning
Dan Brotzel is Managing Editor and co-founder of Sticky Content Ltd. Since 1997 he has headed up 100s of content projects for clients like Alstom, Carlson Wagonlit Travel, Deloitte & Touche LLP, Lloyds TSB, Nokia, Sage, Sony and Thomson.
Dan specialises in copywriting, content marketing, micro-content and tone of voice. He also trains in writing for the web and digital copywriting.
A regular speaker and blogger on all things content, Dan is an expert blogger for the Content Marketing Association. As a trained journalist, he has also contributed to a wide range of national newspapers and magazines.
Founder & Head of Strategy, Sitelynx Digital Marketing
Tutor for: Affiliate Marketing
Over the last 15 years, Graham has a built up a wealth of experience in digital marketing. Having planned and executed everything from short burst campaigns to multi-million pound, global digital marketing programmes, he is considered an expert in strategic planning.
He has developed his own successful planning methodology (4SCOPE) and has worked with some of the world’s biggest brands across a range of industries including broadcasting (ITV and Sky), charity (NCVO), education (British Council), energy (Shell), financial services (Barclaycard, Egg, MasterCard and Prudential), publishing (Emap and News International), pharma (GlaxoSmithKline) and ecommerce (Bloch, Brand Alley, Comet, Nelly.com, Surfanic and Tog24).
Graham began his digital career as Marketing Manager for the UK’s first ever web directory in 1995 before founding the UK’s first Web Optimisation company (Sitelynx), now expanded throughout Europe, the Middle East and Asia.
Co-Founder and Managing Director, Sharpener Company Limited
Tutor for: Fast Track Digital Marketing - Thailand
Kornnikar began her career in digital advertising at Siam2You Public Company Limited, one of Thailand’s leading web portals at the time. Then resumed her career to Mindshare, leader in world-class marketing and communications. Here she assembled a team to develop advertising plans with digital applications for clients such as Unilever, Nike, UIP, Naturegift and Rangsit University.
In 2009, Kornnikar became Vice President of the Alternative Channel Marketing Department at TMB before moved to L’Oreal Thailand, as Digital Marketing Manager handling advertising and digital communications for multi-brands in the L’Oreal Thanland product portfolio.
With 10 years of solid professional experience behind her, Kornnikar has launched her training company named Sharpener Company Limited to lends her expertise as a trainer to individuals and organizations who share her passion for digital advertising.
Account Director, Oban Multilingual Strategy Ltd
Tutor for: International SEO/PPC & Digital Marketing
With more than five years experience at senior management level, Oban Multilingual’s Account Director, Jon Murphy is a leading expert in international digital marketing. He is specialised in a variety of subjects including global internet usage, search behaviours, trends and global search engines. In addition, Jon’s ‘know how’ on global market opportunities has informed digital marketing strategies for some of the world’s leading multinational businesses, helping them expand cross-culturally. Client roster includes MSN, Wiggle, SuperDry and Credit Suisse, to name but a few.
Director of online video platform, Buto
Tutor for: Video Strategy for the Web
Jeremy is strategy director of online video platform ‘Buto’ (www.buto.tv).
He is a highly experienced digital strategist and video producer with a raft of
global gold award wins for results-driven video-based campaigns. Social video
campaign ‘Vampire’ for the NHS encouraged 52% more young people to the
dentist, and viral explosion ‘Crashproof’, with 6 million views, gave the client a
1,200% increase in web traffic.
As managing director of social video agency ‘ST16’ Jeremy helped take the
business from a start-up to the number 23 spot in the UK production top 50.
Jeremy's experience spans both internal and external communications and his
focus is on strategically led campaigns, driven by audience insight.
Following the merger of ST16 with Big Button in 2013 Jeremy remains as
strategy director working with organisations such as Freshfields Bruckhaus
Deringer, Rugby Football Union and Tesco.
Founder and MD, Lapis Angularis
Adele Ghantous is the founder of Lapis Angularis, a consultancy helping marketing organisations create efficiencies through standardising marketing technology and processes, improving the measurement of campaign activities and providing a framework of compliance and governance.
Adele has 15 years experience in the digital space, and has always been at the forefront of developing new technologies and innovative solutions. Her career in the interactive space started with launching one of the pioneering high-speed internet services over fibre optic back in 1997, after which she joined DoubleClick in product management, working on one of the leading global email marketing platforms. Following that, she spent several years with WPP agencies, driving marketing transformation through the set-up of marketing operations centres of excellence for Wunderman’s global clients like Microsoft and Nokia, and for the various WPP media agencies.
She has an MBA from McGill University.
Strategy Lead - PPC, DigitasLBi
Tutor for: PPC
Kristina began her career in PPC having graduated from Birmingham
University with a 1st Class degree in Tourism and Business Management
with a strong focus on Marketing. Since then, she has worked for
several Digital Media agencies mainly focusing on Travel, Retail,
Finance and Insurance verticals. As the PPC Strategy Lead at
DigitasLBi, Kristina has been fortunate to gain a truly global PPC
experience having worked with all major tech platform providers and
search engines across the globe, including Google, Bing, Baidu, Yahoo
Japan and Yandex. Kristina’s past and current clients include
British Airways, Monarch Airlines, Experian Credit Expert, Eurostar
and Marriott to name a few.
Managing Director, Predictive Co., Ltd
Nuttakorn has been experienced in SEO since 1999 as Web Marketing Consultant. He's been invovled in range of aspects in Digital Marketing from SEO, SEM, Affiliate Marketing, and Digital Analytics.
Currently Nuttakorn is Managing Director at Predictive Co., Ltd, Digital Marketing Consulting Agency - Focusing on Digital Analytics, Search Optimization and User Experience. Nuttakorn is also Google Partner Academy Trainer for Google Analytics & Google AdWords courses.
Prior to Predictive, Nuttakorn was Independent Digital Consultant for several agencies and clients in Singapore and Thailand. Nuttakorn was Consultant at comScore for Data Quality for Thailand Market.
Before that, Nuttakorn worked at Possible Worldwide (WPP Company) as Global SEO Consultant - to develop SEO practice & methodology, global strategy for Fortune 500 companies.
Prior to Possible Worldwide, Nuttakorn was SEO & eMarketing Manager at KEEN Media (Thailand) overseeing SEO and digital marketing for leading luxury hospitality brands (i.e. Anantara Hotels & Resorts, Outrigger Hotels & Resorts, Baros Resorts Maldives, etc). Before that, he had worked at Asia Online (Subsidiary of AsianTrails (KUONI Group)) as Vice President of eCommerce to oversee the marketing for B2C Travel business across the region.
Digital Marketing Specialist, deCabbit
Judith has written chapters on: analytics and SEO, measuring social media and general SEO for various industry publications. She writes a semi-regular column on search and social media, have written guest spots on various marketing websites and is an in-demand speaker at conferences around the world including Internet World, A4U, SMX and SES.
Judith has also managed an SEO hub where she taught SEO/M and helped develop peoples' skills and abilities. She has worked on social platforms to develop communities, managed online reputation, worked with PR and revolutionised the approach to SEO within different companies she has worked in.
After being first introduced to the internet over 20 years ago during a programming course, Judith went on to study social interactions via live online systems, writing her undergraduate thesis on the topic, eventually moving in to the IT industry full time after relocating from Canada to the UK in 1996. She has worked within e-commerce and high tech as well as publishing before entering her current training role agency-side.
Specialties:Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Strategic Account Manager, Oban Multilingual
With over 10 years in digital marketing, John joined Oban in 2012 with a wealth of experience from senior marketing posts in the FS sector running search functions and overseeing significant digital design and build projects. John is highly experienced in developing international strategy alongside some of the largest global brands including Citrix, Aberdeen Asset Management and Lloyds TSB International. John’s highly detailed knowledge covers all aspects of SEM, both domestically and internationally, including some of the very specific considerations required for a cross-border digital presence. Despite a strong analytical approach it’s the human behaviours behind the data that led John to Oban – where he’s helped many clients understand where a bespoke approach can drive a more authentic and profitable presence in diverse markets.