Director, Katzy Communications
During his 18 years in digital media, Dave has become an expert in buying and selling display advertising. He started his career at i-level in 1999, where he remained for 3 years. After a stint as Head of Marketing for Premierbet he joined Advertising.com, as a senior member of their Publisher Services team.
In 2006, he became Head of Digital Trading at MPG (Havas). During this time he was elected Vice-Chair of the Digital Media Group of the IPA. With his knowledge on the workings of ad networks, he engaged with IASH (the Internet Advertising Sales Houses), to represent the views of all ad buyers vis-a-vis the Networks.
Towards the end of his 4+ years at Havas, he spearheaded the launch of their Trading Desk, which saw him oversee their first UK Programmatic activity.
Post-Havas, Dave set up a business for independent agencies, negotiating Trading Deals on their behalf as a 'blind collective' of agencies, and consulting on Trading issues to several buy- and sell-side entities. One of those, Ybrant Digital, brought him on as UK MD, where he remained for 3 years – during this time he represented them at IASH and had the joy of completing their audit submissions.
Most recently, Dave headed Business Development for Annalect, the Omnimcom unit housing their Trading Desk, Search and Affiliate teams, which he was pivotal in running. Dave took on Trade Body responsibilities once more during this period, representing the Agency Trading Desks at the DTSG.
Dave now works as an independent trainer, BD resource and consultant, advising advertisers, publishers, agencies and consultancies on both Programmatic and Conventional Buying and Selling, as well as Brand positioning and marketing as required. He is also the Facilitator of the Commercial Standards Groups at JICWEBS, the Joint-Industry Committee for Web Standards. Further to this, Dave tries to find the time to write childrens books, invest in properties, sing in a rock band and take his three sons to various schools, nurseries and swimming lessons – but not necessarily all at the same time.
Getting to grips with Programmatic