Those who can, teach at Econsultancy.

Our faculty brings together some of the world's top digital marketing experts. Each is an active practitioner in their chosen discipline, so you know their advice is based on the latest real-world practice.


Chris Rourke

Managing Director, User Vision

Chris has worked in the area of usability, accessibility, human computer interaction (HCI) and ergonomics for over 20 years.  He established User Vision in 2000 and quickly developed an enviable client list and a reputation for practical, thorough and affordable user centred design services to help clients gain a competitive advantage through improved usability. 

Chris has worked with clients across all sectors including: financial services, public sector, retail e-commerce, travel & tourism, charity, media, telecoms pharmaceuticals and others.  Clients include: RBS, Emirates Airline, Cabinet Office, BBC, HSBC, IKEA, Pfizer, Orange, O2, Nokia, NCR, HP, the Scottish Government and Houses of Parliament among others.

Chris holds a BSc. in Engineering Psychology from Tufts University and a MSc. in Ergonomics from the University of Michigan.

Tutor for: Usability and UX in Successful Web Design


Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

His articles on digital marketing and user experience have been published by: .net magazine, New Media Knowledge, Usability News & Web Standards Group

Tutor for: Content Strategy & Editorial Planning, Creative Thinking for Digital Marketers, Lean UX and Agile Design, Masterclass: Customer Experience (CX) (3-days), Online Copywriting, Online Copywriting - Advanced, Psychology for Digital Marketing


Denis Howlett

Consultant, Indigo Blue

Denis Howlett has been a project manager in the software industry for over 20 years. In that time he has worked for both large and small companies. He has provided consultancy and training to companies such as LogicaCMG, British Airways, HSBC, SpecSavers, Norwich Union and the Swiss Stock Exchange. He has co-founded two companies, KnowledgeBench Ltd in 2003 and Isocra Ltd in 1998.

Denis has experience of managing and building many different kinds of web-based system, from company websites and photo galleries to intranets requiring on-demand graphing, timesheet input and database integration.

Denis is a consultant for IndigoBlue, whose programme and project management services enable organisations to significantly improve their ability to deliver IT projects: reducing cost, raising quality by using Agile techniques. As well as training, Denis provides consultancy at board level on IT strategy and the practical application of Agile project management as well as all aspects of website development and monitoring.

Tutor for: Mastering Agile: Digital Project Management


Ian Jindal is a consultant, publisher, and advisor on eCommerce in integrated retail, publishing, and broadcast. Clients include Marks & Spencer, House of Fraser, Camelot UK Lotteries and Westfield Shopping Town. A regular keynote speaker and conference chair, Ian co-founded InternetRetailing, the magazine, portal, and conference for Europe's leading retailers and multichannel retailers.

Previously he was Group E-commerce Director for Littlewoods Shop Direct Group where he grew online revenues to £405m pa. Before that, Ian was Head of Online Operations at the BBC, establishing the team that managed over 400 BBC websites and a non-executive Director of Business Link for London.

Ian co-founded the European eCommerce Forum, a private conference and 'think tank' to advance the art and craft of online selling.

When not tending his solitary olive tree, Ian can be found at


Duncan Smith

Principal Trainer on Information Law and Privacy, iCompli

Duncan is the principal trainer for specialist consultancy iCompli® Ltd. who train and advise clients on information law and privacy issues. Combining a unique skillset and knowledge of business process modelling, information law and privacy laws enables iCompli to identify, understand AND solve many of today’s privacy challenges.

Duncan lectured for the MSc in Digital Marketing Communications and is accredited by the Manchester Metropolitan University.

Duncan manages a number of relationships with best-in-class technology partners enabling iCompli® to deliver cost-effective, sustainable corporate governance in the difficult areas of privacy, critical data loss, and protective marking on corporate networks.

Tutor for: GDPR for Marketers


Michelle Goodall

Michelle Goodall specialises in digital transformation, communications, content, community and social media strategies.

Formerly Head of Digital at Lexis Public Relations, she has more than 19 years’ experience developing social media strategies, working on digital transformation projects and developing customer engagement strategies.

Michelle’s clients, past and present, span many industries and include Dove, Direct Line, Charities Aid Foundation, Econsultancy, BBC, Building Research Establishment, Coca Cola, Domino’s, eBay, Camelot, Penguin Random House, Macmillan, Diageo, Boots, McCarthy & Stone, Agricultural and Horticultural Development Board and Barclaycard.

She worked with LOCOG, the organising body for London2012, over a 4-year period and was involved in the highly successful social media/communications activity during the games itself.

Tutor for: Fast Track Digital Marketing - London, Fast Track Digital Marketing for Financial Services, Getting to grips with Paid Social, Online Community Management, Social Media & Online PR, Social Media Customer Service


Jeremy Spiller

Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun & Bradstreet, Hi-Tech Sports, Red Dwarf, Pete Townshend and Premier Brands.

In 2003 Jeremy founded award winning search marketing, social media and development agency White Hat Media. White Hat Media's clients include Microsoft, Toshiba, The Royal Opera House, The Gym Group, Coty, and Yardley. Jeremy is an expert in web marketing, and in particular search and social media marketing. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM) and Sussex Enterprise.

In the last twelve months, Jeremy has spoken at many other events both locally and nationally. He has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, and The Essential Business Guide. Jeremy now confesses to being obsessed with Search Engine Optimisation and Social Media Marketing and strongly believes practising ethical techniques known in the sector as "White Hat" for successful long term results.

Tutor for: SEO Marketing


Sarah Alder

Cranmore Digital

Sarah Alder is an experienced digital marketing professional with particular expertise in building and leading multi-disciplinary project teams and integrating
on and offline communications She has managed major website projects from both client and agency positions and uses the knowledge gained from this to inform her own project managementprocesses.

Recent projects include an ecommerce site for the global management consultancy Hay Group, an interactive timeline for the Royal Society in London and a new corporate website for Unipart Logistics. Sarah also works with clients in the education, membership and financial services sectors.


Andrew Hood

Managing Director, Lynchpin Analytics

Andrew Hood cut his internet teeth in 1999, heading up technical operations of the largest global hotel website of the dotcom boom (, which subsequently sold to Sabre via OTC and

He then co-founded a B2B internet exchange in 2001, developed a return on investment tracking tool for search in 2003 and launched a marketing-friendly web analytics tool in 2004.

Andrew is currently Managing Director of Lynchpin, an independent analytics consultancy which he founded in 2005. He leads a multi-disciplinary team across client engagements including Experian, Canon, HSBC, Cartoon Network, Tesco Bank, Dyson, New Scientist and the Government Digital Service.

Tutor for: Masterclass: Advanced Analytics (3-days)


Tim Tucker

Tim Tucker is an independent online media consultant, trainer and presenter. He started his career in print media, working as a journalist and editor at Future Publishing across a range of specialist interest sectors, including video games, music making, computing and technology. In 1999 he became an online publisher and launched (now known as, which quickly became one of the world's leading video games websites.

Tim went on to work as a senior manager in the customer division at Origin Publishing, which has since been bought by the BBC and operates as BBC Customer Publishing. Here he developed publishing media for a diverse range of clients including Waterstone's, HMV, Cineworld and English Heritage.

Tim went back to Future Publishing in 2004 as part of the senior management team heading up the newly formed New Media division. As Online Group Senior Editor Tim introduced a focus on user experience and usability testing, and integrated a user centred design approach to launches such as TechRadar, MusicRadar, BikeRadar and As part of his role he also trained web editorial, marketing and publishing teams on all aspects of web publishing.

Tim now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of content production and community strategy.

Tutor for: Content Marketing for Web, Mobile and Social


Christian Payne

An experienced journalist, Christian Payne (AKA Documentally) maintains and host blogs and podcasts with readers and listeners in over sixty countries. With a hand in social media, citizen journalism, professional photography and audio and video podcasting, his recent projects have included documenting the plight of Iraqi refugees for the United Nations; expanding the Open University's new media remit; and working alongside Reuters on groundbreaking projects with Gordon Brown, David Cameron and Nick Clegg.  Christian shows by doing, he helps organisations place themselves on the platforms and devices of their audience and get them engaging.


Karl Havard

Client Strategy Director

Karl is a seasoned strategist, with knowledge and experience spreading across a mix of digital, social, brand, commercial and data.  He has been working with Econsultancy for over 4 years, specifically in the area of social strategy and the consumer journey; delivering public courses, in-house training and modules for MSc students.

Karl has previously set up, led and sold a number of digital agencies in the UK. Prior to entering the agency world, Karl served 10 years in the British Army.

Most importantly, Karl has been married over 25 years, has four daughters, rides and occasionally pushes around his 1965 Lambretta scooter, and runs a family taxi service specialising in netball, trampolining and children’s parties.


Andrew Campbell

Andrew has 25 years experience in leveraging technology in pursuit of marketing goals. In that time he’s seen a technological revolution from the first marketing databases in the mid-1980s to the social media boom of recent years. His experience as a practitioner gives him a deep insight into the strategic, commercial, technical and operational aspects of implementing CRM solutions.

He is a marketer at heart and sees technology as a means to an end – that being game-changing marketing solutions that deliver competitive advantage for brands that have the vision and ambition to implement them.

Andrew has designed and delivered solutions for brands such as BT Business; Manchester United; Abbey National, Interflora and Best Western Hotels. He has also worked on high end, strategic consultancy assignments for brands such as: BUPA; CPP; Thomas Cook and Wyndham Resorts/RCI.

Tutor for: Driving Revenue Through CRM, MarTech - Getting to grips with Marketing Technology, Masterclass: Advanced CRM Strategies (3-days)


Steffan Aquarone

Steffan Aquarone is a UK digital entrepreneur, writer and speaker whose experiences range from film to payments. He has trained and spoken around the world on innovation, entrepreneurship and digital marketing and has dealt extensively with data protection, encryption and data processing policies for more than fifteen years.

Steff has particular experience in personal data management and compliance, including as cofounder of two fintech businesses at which he was the Financial Conduct Authority registered person.

Loyalty platform Droplet, which he cofounded in 2011, raised over £1.6m of venture capital in an attempt to do to payments what Skype did to phone calls. This was based on the processing of people's payment, location and behavioural data in order to encourage them to remain loyal to participating retailers. 

Steff leads Econsultancy’s Best Practice Report programme and has consulted and trained for big brands including John Lewis, Royal Bank of Scotland, Tesco, News Corporation, Vodafone, Land Rover and American Express.

Tutor for: GDPR Essentials for Marketers - Online


Neil Perkin

Founder, Only Dead Fish

Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

Neil is a columnist for New Media Age, a regular keynote speaker across Europe on content strategy, emerging media, digital commercial strategy and social technologies, and writes regularly to BrandRepublic, FutureLab, Marketing Week, Mediatel and Canvas8 amongst others.

He has over 20 years media owner experience and was latterly the Director of Marketing & Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity he ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

Neil is an associate of The Futures Agency, a collaboration of some of the world's leading media thinkers and futurists, and for people who like shiny things, has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

Tutor for: Fast Track Digital Marketing - London


Andrew Thomas

Founding Director, the green field

Andrew up until the end of 2008 was an Executive Director at Bounty and part of the management team that sold the business to the publicly listed Canadian company Kaboose. Bounty - now part of the Treehouse Group - is the leading direct marketing business focusing on expectant mothers and new parent households.

Andrew joined Bounty in 2005 to develop their e-business opportunity and commercialise what is the leading online meeting point for mums in the UK.

Andrew’s marketing experience extends back over twenty years having joined BMP DDB in London in the late eighties, after completing five years as a captain in the British Army. He spent most of career working at the global advertising agency McCann-Erickson.

On leaving Bounty at the end of 2008 Andrew established the green field, which has become a convenient wrapper for his portfolio of coaching, consulting and training activities. Since then, Andrew has incorporated being a Media Development Professional with Vision and Media; an Associate Coach with Winning Pitch on the Northwest Regional Development Agency’s High Growth Programme and certified trainer with Econsultancy.

He is currently a non-executive director of the digital businesses Auburnise and Return on Digital. He recently completed eighteen months as an advisor and Non Executive Director at Chillingo, culminating in the sale of the business to Electronic Arts.

Andrew has a Post Graduate Diploma in Executive Coaching and Leadership Mentoring (PG Dip). He is a Fellow of the Institute of Leadership and Management (FinstLM) and a member of the European Mentoring and Coaching Council (EMCC). He is also a qualified Myers Briggs Type Indicator (MBTI®), FIRO-B® and DiSC® practitioner.

Andrew’s passion is road cycling. In his spare time he helps manage a youth racing team, and has recently established a new business Northern Albion Ltd identifying, developing and importing innovative cycling products into the United Kingdom.

Tutor for: Fast Track Digital Marketing - London


Will Grant

Web technology entrepreneur with ten years' experience leading teams on the 'front line' of the internet.

After his Computer Science degree, Will trained at the Nielsen Norman Group - the world's leaders in usable design, going on to practice interaction and user experience design with some of the largest brands and busiest websites in the world.

Since then Will has overseen the usability, architecture and scalability of several startups - creating products that are easy (and even fun) to use. Read more at


Rob McNair

Rob McNair is the Chief Strategy Officer for the social media agency mycleveragency. With 10 years of digital marketing experience he has had the privilege of developing strategies for some of the world’s most recognisable brands such as Samsung, Skype, Rentokil-Initial, Shell, Prudential and Sky to name few. 

In 2009 he founded mycleveragency to give brands a “best of breed” social media consulting solution. mycleveragency teams up with companies to build their brand equity by leveraging all forms of the social web to create conversations, increase word of mouth and build lasting relationships.

Rob is a passionate speaker on the subject of social media and is a social media trainer with various organisations including Econsultancy where he heads up our Facebook program training global companies.


Mike Baxter

Mike Baxter originally trained as a psychologist (BSc and PhD), but has been a consultant since 2001, specialising in a wide range of digital technology issues from search marketing to the selection of new technology platforms.

Mike’s client list includes Argos, Avis, Dell, Direct Line Group, Google, Orange, Paddy Power, Reed Business Information, Rocco Forte Hotels, Samsung, Santander, Sky, Skype, Sony and Shop Direct Group.  He has also been an advisor to technology start-ups, including Moneyspyder, Peerius and Ometria.

Mike's consultancy work requires a broad understanding of web technology (e.g. software architecture, digital asset management, content delivery networks and coding languages / frameworks such as php, .NET and Ruby on Rails) as well as more in-depth knowledge of specific technologies (e.g. HTML, CSS, Javascript, content management systems and web analytics). He also has in-depth experience of working with technology teams to specify and manage the delivery of marketing and business objectives. 

Tutor for: Fast Track Coding for Marketers


Kath Pay

CEO & Founder, Holistic Email Marketing

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). She devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. 

Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Tutor for: Delivering Effective Email Campaigns, Email Marketing - Advanced


Eu Gene Ang

Principal Trainer, Click Academy Asia

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene has 21 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses. Eu Gene also leads the regional trainer team for the Certificate in Digital Marketing (powered by Econsultancy) programme organized by the Association of Accredited Advertising Agents Singapore (4As Singapore) and supported by the Singapore Workforce Development Agency (WDA).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia, Content Marketing for Web, Mobile and Social Media - Singapore, Econsultancy's Professional Certificate in Digital Marketing - Singapore, Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore


Steve Dalgleish

Director, Lynchpin Analytics Ltd

Steve Dalgleish is a director of Lynchpin Analytics Ltd and was integral in the company’s aim to become the UK’s best analytics agency. For over 12 years he has been helping companies with their online marketing and analytics including many blue chip clients such as: Royal Bank of Scotland, Cadbury, BSI, Turner Broadcasting,  Standard Life, First Direct, HSBC and Thomas Cook to name a few.

Steve's online marketing career began in 1998 when he lead Scottish Power’s first foray into online marketing and analytics.  

Steve has presented and spoken at many conferences on various digital topics. However, over the past few years, online analytics is where his digital focus lies. He also advises and trains companies to build their own in-house analytics teams.  

Areas of Expertise: Google Analytics, Omniture, Online Marketing, Online Strategy and Consultation, Analytics Strategy & Implementation and E-commerce optimisation.

Tutor for: Google Analytics - Advanced


Kelvin Newman


Kelvin Newman is responsible for iTunes’ most popular internet marketing podcast, downloaded by over million people. On the show he’s collaborated with a number of the world’s most respected marketers including Seth Godin, Tim Ferris, Danny Sullivan & Jakob Nielsen.

Kelvin has delivered presentations across the UK & Europe at events like A4U, SMX London and SASCON, regularly contributes to State of Search & Econsultancy and is heavily involved with SiteVisibility’s innovative search marketing campaigns for clients such as, FindaProperty, Gala Bingo & uSwitch. He also runs the hugely oversubscribed BrightonSEO conference which sold out in 13 minutes and has written a free book on link building called Becoming a Clockwork Pirate. He also wrote number 1 & 2 of Econsultancy's top guest posts of 2011 about link building and Facebook marketing.


Minter Dial

President, The Myndset Company

Minter Dial is President of The Myndset Company, a boutique agency providing specialized services for branding and digital marketing. Renowned international speaker and an ex-member of the Worldwide Executive Committee of L'Oreal Professional Products Division, where he worked for 16 years in 4 countries, Minter provides a combination of strategy, management and execution, including bespoke executive coaching and training programs.  He is on the advisory board of Media Aces and Innovation Napoleon, and is International Media Director at Netexplo, a worldwide observatory of new technology trends.  Myndset clients include Orange, Redcats (PPR), Publicis, Canal+, GDF-Suez and Mazda. 


Minter was educated at Eton College (1978-1982), received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993).

Minter is a certified N.E.W.S. Coach (


Ivan Wong

Trainer, Econsultancy Asia

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia's professional talents. Ivan has over 12 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, an external trainer for Groupm, ClickAcademy Asia and Google's Partners Program. 

He was most recently Director of e-Commerce at Far East Hospitality, Singapore's largest operator of hotels & serviced residences. Prior to that, he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including Econsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism, and CMC Markets Asia.


Richard Wong


Richard Wong from Singapore is a Social Media practitioner and strategist. He is also a trainer with an Advanced Certificate in Training and Assessment and gives training in this area. He is passionate in helping organization to embark on Social Media with a firm foundation and on the right track to achieve the results that they desire.

With more than 2 decades of corporate and entrepreneur experience, he has an extensive market exposure from North to South Asia. Richard has an in-depth knowledge of how an organization operates from Human Resource, Customer Service, Public Relations, Events Management, Sales Management and Marketing. He has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.

Today, his knowledge and experience allows him to integrate, implement and apply them to his Social Media methodologies. GisMo ConneXion, the firm he founded, uses these methodologies with great success for clients such as Cisco, Toshiba, Singapore Press Holdings, Thomson Medical, Asiatravel and many other small and big companies.

He has been interviewed on Singapore Official 938Live radio, quoted in AsiaOne and has given many talks in the subject of Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He is also a nominee for the Singapore Spirit of Enterprise Award, 2012.

Tutor for: Econsultancy's Professional Certificate in Digital Marketing - Singapore, Social Media & Influencer Marketing - Singapore, Social Media & Influencer Marketing – Malaysia


Ana Garcia-Doyle

Digital Marketing Strategy Consultant, Independent Consultant

I have 20 years of experience in marketing and product development, with 18 years experience specifically in the marketing and product development of digital and online products for the consumer space (including search engine optimization, link building, social media, and more). I have worked for Houghton Mifflin/McDougal Littell (major educational publisher), Encyclopaedia Britannica online (product development and marketing for consumer online properties), Swisscom's Bluewin (European portal), and now Leo Burnett, DDB, Kantar Media and others as a digital consultant with the Knowledge Engineers.

I also have 5 years of experience in sustainability programming -- including leading an award-winning zero waste schools project, and leading concepting, planning, film selection, & marketing efforts for an annual Chicago-area environmental film festival (#OneEarth Film Festival). In this capacity, I have worked with community and non-profit organizations.

Search engine optimization; link-building; traffic strategy/audience development. Concept/business development for new/current products (primarily online); business case writing; partner negotiation; product/project development; presentation delivery; marketing strategy development, production & technical specifications development; market analysis; tracking/analysis for campaigns and market research; writing/concept development for marketing & ad campaigns. / Sustainability programming leader.


Kevin Gibbons

MD, BlueGlass Interactive

Kevin is the UK Managing Director of BlueGlass Interactive. Kevin is well-known within the search industry, having been involved in online marketing for the last 10 years and frequently speaks at leading events and writing for digital industry blogs such as Econsultancy and Search Engine Watch.


Simon Andrews

Addictive is the business Simon launched in 2010. Clients hire addictive for mobile and social strategy, big ideas and to develop the apps etc needed to bring these ideas to life. Clients include ClearChannel, Intel, A&N Media & Addictive has a strong reputation as a thought leader. Senior people at Google, Facebook, eBay & Yahoo - as well as brands and agencies - read their weekly newsletter Mobile Fix.

Simon is a frequent speaker – recent platforms include Econsultancy Future of Digital, Millward Brown, Google Firestarters and internal events at Google and Facebook. He has also spoken at events in the US, Brazil and China.

Simon has been running digital agencies since 1995 launching what became Modem Media in Europe, In 1999 he joined ad agency DLKW and grew Dialogue into one of Londons top digital agencies. He joined WPP MindShare in November 2006 as Global Chief Digital Strategy Officer


Philip Goad

Service Design Principal, Nile

Philip has over 10 years' experience consulting on insight, brand and service design challenges for a wide range of global clients across telecoms, FMCG, financial services, media and public sector 

He has a BSC in Cognitive Psychology & Neuroscience and takes keen interest in applying and understanding consumer needs and behaviour. Philip has helped develop Nile's insight, service design and innovation offer, and has consulted for and run teams at number of leading Global design and strategy agencies: IDEO, Clear Ideas, Face Group, Engine Service Design and now heads up the Service Design offer at Nile

What do you do at Nile?

I work with the team at Nile to shape our approach to insight and service innovation. I help our clients to think about new opportunities, value propositions and develop service experience blueprints that allow clients to deliver great services experiences.


Graham Hansell

Founder & Head of Strategy, Sitelynx Digital Marketing

Over the last 15 years, Graham has a built up a wealth of experience in digital marketing. Having planned and executed everything from short burst campaigns to multi-million pound, global digital marketing programmes, he is considered an expert in strategic planning. 

He has developed his own successful planning methodology (4SCOPE) and has worked with some of the world’s biggest brands across a range of industries including broadcasting (ITV and Sky), charity (NCVO), education (British Council), energy (Shell), financial services (Barclaycard, Egg, MasterCard and Prudential), publishing (Emap and News International), pharma (GlaxoSmithKline) and ecommerce (Bloch, Brand Alley, Comet,, Surfanic and Tog24).

Graham began his digital career as Marketing Manager for the UK’s first ever web directory in 1995 before founding the UK’s first Web Optimisation company (Sitelynx), now expanded throughout Europe, the Middle East and Asia.


Jonathan Murphy

Account Director, Oban Multilingual Strategy Ltd

With more than five years experience at senior management level, Oban Multilingual’s Account Director, Jon Murphy is a leading expert in international digital marketing. He is specialised in a variety of subjects including global internet usage, search behaviours, trends and global search engines. In addition, Jon’s ‘know how’ on global market opportunities has informed digital marketing strategies for some of the world’s leading multinational businesses, helping them expand cross-culturally. Client roster includes MSN, Wiggle, SuperDry and Credit Suisse, to name but a few.

Jeremy Stinton

Strategy Director of Online Video Platform, Buto

Jeremy is a highly experienced digital strategist and video producer with a raft of global gold award wins for results-driven video-based campaigns. Social video campaign ‘Vampire’ for the NHS encouraged 52% more young people to the dentist, and viral explosion ‘Crashproof’, with 6 million views, gave the client a 1,200% increase in web traffic. 

As managing director of social video agency ‘ST16’ Jeremy helped take the business from a start-up to the number 23 spot in the UK production top 50. Jeremy's experience spans both internal and external communications and his focus is on strategically led campaigns, driven by audience insight. Following the merger of ST16 with Big Button in 2013 Jeremy remains as strategy director working with organisations such as Freshfields Bruckhaus Deringer, Rugby Football Union and Tesco.


Judith Lewis

Digital Marketing Specialist, deCabbit

Judith Lewis is a Digital Marketing Specialist who has been working actively in the online environment since 1996. Her expertise spans communities, audience development, SEO, SMO, PPC and other digital marketing channels. 

Judith has written chapters on: analytics and SEO, measuring social media and general SEO for various industry publications. She writes a semi-regular column on search and social media, have written guest spots on various marketing websites and is an in-demand speaker at conferences around the world including Internet World, A4U, SMX and SES.

Judith has also managed an SEO hub where she taught SEO/M and helped develop peoples' skills and abilities. She has worked on social platforms to develop communities, managed online reputation, worked with PR and revolutionised the approach to SEO within different companies she has worked in. 

After being first introduced to the internet over 20 years ago during a programming course, Judith went on to study social interactions via live online systems, writing her undergraduate thesis on the topic, eventually moving in to the IT industry full time after relocating from Canada to the UK in 1996. She has worked within e-commerce and high tech as well as publishing before entering her current training role agency-side.


Search Engine Optimisation (SEO)
PPC Management
Search Engine Marketing (SEM)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Conference speaking
Online Marketing
List Servers
Mail Servers

Tutor for: Getting to grips with Paid Search (PPC), SEO Marketing - Advanced


Martin Talks

Founder, 10x Army

A global deal maker, technologist, communicator and entrepreneur, Martin helps industries, companies, agencies, brands and people gain momentum using digital technology, thinking and communications and realise their remarkable potential.

Martin practices what he preaches: He empowered private investors with broker depth shares information at that listed on the London Stock Exchange in 2000. Martin founded the pioneering strategic digital marketing agency, Blue Barracuda, that he sold to the Draftfcb group of companies in 2011 where he was Global Digital Lead (Chief Digital Officer) for the Group. As well as providing consultancy through Matomico ( to a range of organisations, Martin is also helping bring internet access  to developing communities with the Hello World Project (

Martin has been working in digital communications for the last 16 years either as a consultant, agency or entrepreneur. He has worked with some of the world's leading brands from eBay to Coca Cola, Novartis to TGI Friday's and Getty Images to Orange. He has helped transform organisations by creating effective digital strategies as well as improve specific areas of performance, from content publication to ecommerce effectiveness; marketing campaigns to technology roadmapping; and, omnichannel communications to organisational structures. He also works at some of the new frontiers of digital communications including wearables and digital psychology. He has reviewed GTLD opportunities in particular with the sports industry.

Tutor for: Digital Trends and Their Business Applications


Hubert Grealish

Co-Founder & Partner, Strategy & Communications

Hubert is an executive with over 18 year's experience across the marketing spectrum, with the academic and entrepreneurial acumen to execute on modern storytelling and engagement strategies. He is currently a partner at MPERA mobile media, having left his position as global head of brand communications at Diageo in 2012.

As a leader in integrated marketing, he is skilled at managing brands and budgets both above and below the line, with an effective track record of managing agency value at each stage of marketing life-cycle.

As a consultant, Hubert has worked with some of the world leading brands, including Shell, John Lewis, Sony Playstation, Phillips and Nike. His specialities include digital communication and communities, new media trends, consumer spending and retail attitudes, thought leadership, corporate communications, agency modelling and innovation, influencing attitudes and dynamic market tracking.

Hubert has contributed articles to a number of industry leading publications, and is also a regular speaker at events across Europe. 


Ian MacArthur

Founder & Director , Once We Were

With 20 years of industry experience, Ian has had the privilege of working both agency and client side with some of the world’s finest brands and organisations.

He started his career as a creative working on accounts like Dorland Kindersley, Durex and Barnardo’s. He then focused his energy on design/brand consultancy supporting the UK’s largest advertising agencies and working with clients like Pirelli, Benson & Hedges, Virgin and NSPCC.

In 1995 he then moved client-side joining Barnardo’s as their Senior Creative to help re-position the organisation, he then moved back agency-side, as Director at Attack, where his clients included VW/Skoda, Seiko, GM and a number of large charities.

In 2004 Ian moved client-side again, to the NSPCC, to lead the FULL STOP Campaign and in 2006 to help acquire and rebrand ChildLine. Whilst there, he held a number of senior positions including Creative Director, Head of Brand Marketing, Deputy Director of Communications and finally CMO.

Ian has now moved back agency-side as Director at Once We Were and is currently working with global brands in fuel, finance and retail. His career highlights include launching DubPlate Drama - the worlds first interactive TV series with MTV and Ch4, and creating Idea – the world’s only virtual advertising agency staffed by 50,000 children on Social platforms.

His expertise has helped charities raise over £1billion to date, and he’s been lucky enough to win over 50 industry awards, including an NMA for ‘best use of Social Media’ and most recently the 2012 Grand Prix at the MAA’s for both Social Media and Integrated Campaign. Ian is one of the stars of the book Do Or Die – The worlds bravest digital marketers by Clark Kokich (Global Chairman of Razorfish) and to top it all off, was named in the future 50 people to watch by the Guardian and Observer.


James Gurd

Owner, Digital Juggler

James is owner and lead consultant at Digital Juggler, an digital transformation and ecommerce strategy consultancy. He's an experienced ecommerce professional with more than 14 years’ digital experience both Client and Agency side. He has managed ecommerce & customer service teams in-house and worked with Client teams to help them plan and evolve their ecommerce strategy. 

As a an independent consultant he has worked for clients including House of Fraser, Selfridges, Home Retail Group, Samsung, Sage, Smythson, Sweaty Betty and Rocco Forte Hotels. At House of Fraser James was the Business Lead for a global multi-channel digital transformation project, helping the business launch an international pilot project for the Australian market. 

He’s active in the industry and co-host of #EcomChat, an weekly industry Twitter chat on ecommerce topic. James guest blogs for Econsultancy & PCAPredict and is the Smart Insights expert commentator for Ecommerce optimisation, and is the author of popular best practice guides for Econsultancy and Smart Insights.

Tutor for: Fast Track Ecommerce, Online Merchandising


Matt Lacey

Head of Performance, Code Computerlove

Matt Lacey heads up the Performance team at Code Computerlove, a digital product agency in Manchester. Responsible for analytics, conversion optimisation and product performance across B2B & B2C businesses in a range of verticals. Previously, he ran the conversion optimisation teams at iProspect Manchester and specialist conversion agency PRWD.

He has developed a wide range of experience working across a range of core disciplines including web analytics, user experience, personalisation, AB & MV testing, with a particular focus on conversion optimisation strategy.

Matt has delivered public and direct training courses on analytics, UX and Conversion Optimisation and spoken at conferences such as Conversion Conference UK & Germany, Conversion Elite, SAScon and CampDigital.

Clients he has consulted on include:

Missguided, Hillarys, Co-op Insurance, Barratt Homes, Magnet, Music Magpie, Jury's Inn, Schuh, Speedo, Monsoon Accesorize, AllSaints, The North Face, Skyscanner, Trend Micro, Gazprom Energy, Manchester Airport Group, The Student Room Group, Sliderobes and Vans.

Tutor for: Improving performance through Conversion Optimisation


Neil Collman

Design Principal, Nile

Neil has worked for more than 14 years in digital Experience Design, strategy and User Research. He honed his skills working on large scale digital engagements at IBM for brands such as Shell, Vauxhall and Boots.

Neil is a founding member of the UK's Service Design Network and an alumni of the British Interactive Media Awards judging panel. While at IBM, Neil also won awards for product innovation and intranet design.


Simon Crofts

Creative Director, Big Button

Simon is an expert in developing strategy and creative - that has to date achieved over 40 million views – as well as understanding audiences and objectives, cleverly targeting and engaging them and then embedding key messages into the content; creating measurable ROI, such as increased web traffic (1,200% increase for one client) or sales; achieving results for clients, with hugely successful, measurable returns on campaigns (one project saved the NHS over £1.3M).

Simon has won a number of awards for his creative work, conceiving, writing and directing the Royal Television Society Award-winning ‘Speed Dating’ (with over 16 million views online) and the IVCA/New York Festival’s Gold-winning ‘Steamed Up’ social media campaigns. In 2014, he won a Cannes award for a film he wrote and directed for Lancashire County Council.

He was a Governor for three years and guest lecturer at Staffordshire University, and is a judge for the New York Film & Television Festival. He regularly addresses senior audiences at events and seminars, including the Streaming Media Europe Conference and SMW London, and is regarded as an expert in using video to effectively reach an audience and drive measurable results.

Tutor for: Video Marketing Strategy


Simon Alexander

Simon's digital agency career began in 2001 and spans working at s agencies in Manchester and London. Prior to joining myclever™, Simon was Head of Social Media at iProspect and Carat Manchester serving social and social content marketing in an integrated media and planning agency; account managed at digital branding and marketing agencies and even spent a year and a half as a client-side Head of Marketing. His expertise encompasses web build, SEO optimisation, 'viral' marketing and display advertising. Integrated campaigns really float his boat, alongside family, running and cooking and home-curing clean food!


Ben Pask

Co-Founder/Director, Rare

A rounded marketing strategist with a passion in solving business problems, with solutions that are useful to people.

With a degree in psychology and experience in researching consumer behaviour, Ben has a keen interest in what motivates people and is excited about the opportunity digital presents in delivering better solutions to our lives, everyday.

Having spent time under the desk in agencies, brands and market research Ben co-founded Rare: to help marketers become more confident in their capabilities and business decisions, through training & consultancy across a broad set of marketing disciplines, including: audience research, brand consultancy, content strategy, multichannel marketing and better briefing.

Outside of work he is an active musician, playing in bands, releasing records and touring.

Tutor for: Multichannel Marketing and the Customer Journey


Paul Boag

Partner, Boagworks Limited

Paul Boag is a leader in digital strategy with over 20 years experience. Through consultancy, speaking, writing, training and mentoring he passionately promotes digital best practice. 

He is a digital user experience consultant, author and speaker. He helps organisations as diverse as the BBC, European Commission and Doctors Without Borders, adapt to the digital world. He refocuses them on customer service and meeting the needs of the new generation of connected consumers. 

Paul is a prolific writer having written Digital Adaptation, Website Owners Manual, Client Centric Web Design and numerous articles for publications such as net magazine, Smashing Magazine and Sitepoint. 

Paul also speaks extensively on various aspects of digital both at conferences across the world and on his award winning podcast.

Tutor for: Converting customers through Persuasive Design, Creating Superior Customer Experience (CX), Fast Track Digital Transformation


Jeff Rajeck

Research, Trainer & Consultant, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology. 

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 years, including 10 years of managing a team of system analysts at Thomson Reuters. 

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore). 

Jeff is also a proud father of 3 and enjoys spending time with family - as well as the rare moments of peace and quiet. 

Tutor for: Advanced Mastering Analytics – Singapore, Econsultancy's Professional Certificate in Digital Marketing - Singapore, Proving Digital ROI Masterclass - Singapore


Ruben Schreurs

Founder & Programmatic Expert,

Ruben Schreurs is the Founder and Lead Programmatic Consultant at He's a programmatic native, who was involved as Campaign Manager at an Amsterdam based Trading desk called YD when Real-Time Bidding was introduced in Europe.

After working on campaigns for Center Parcs, Transavia, T-Mobile and KLM, he started the in-house programmatic training team called YDcademy, alongside building the full suite of in-house campaign reporting dashboards. He then moved to London based Trading Desk Infectious Media to set up the Sales Operations team, responsible for new client success through project management of onboarding, process optimisation, technical documentation delivery and international knowledge sharing; successfully launching Skyscanner, Argos and Kronenbourg (FR) among others. was founded in 2014, to meet the huge demand for programmatic expertise across the ecosystem. Along with the network of specialists called the 'Collaborative', Ruben has served clients on both the buy- and sell-side, industry organisations and media auditing companies, including: CNN, UTV, Ebiquity, Ebay, Mountain News, Forward3d, Total Media, FaR Partners, Prohaska Consulting and Swoon Editions. is based in Amsterdam, but 80% of the projects are run on location in London and New York.


Adrian O'Gara

Managing Director and Lead Consultant, OGaraCo

Adrian O'Gara has 18 years experience running lead and demand generation strategy for technology and business service providers. As the founder and lead consultant at OGaraCo, the lead-to-revenue transformation experts, Adrian uses his experience in demand and funnel management to help clients improve lead quality and automate process to increase marketing sourced revenue and ROI

Tutor for: Marketing Automation


Andy Letting

Head of Digital, Disrupt the Market Ltd

Andy has over a decade of experience as a senior digital leader, Programmatic social media and content strategist at BSkyB, ‘Ladbrokes', ‘Avis', 'Johnson & Johnson' and 

Andy has worked across a range of digital transformational projects where traditional businesses try and adapt to the fast paced world of digital marketing. His greatest achievement to date has to be the evolution of Sky Mobile TV from a multi million business to a now integral pillar of BSkyB's retention armory, now called 'SkyGo'.


John Kerr

Senior Trainer

John’s 25-year career has spanned seven countries, four continents, in-house to agency – spread across communications, interactive and brand marketing.

He holds two roles at Zeno Group (part of Daniel J Edelman group of companies). As Chief Digital Officer (CDO), he leads the firm’s global efforts to build a differentiated digital organisation and go-to-market proposition – focused on next-generation analytics, paid innovation and technology.

As MD of APAC, he has led exceptional social and digital growth at Zeno Asia, since its entry into the region in 2012 – delivering campaign and branding expertise; via planning, servicing, consulting and creative services. Example of clients today include; Audi, Far East Hospitality, Intel, Motorola, Nestle, P&G and Tesco.

Tutor for: Advanced Content Marketing Masterclass - Singapore


Ashok Miranda

Senior Trainer

Ashok is a Business Transformation Architect. As a Consultant, Trainer, Speaker and Coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment. 

He has deep corporate brand building experience and has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures. 

Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence.

He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

Ashok is a thought leader and much sought-after speaker. He speaks regularly at Industry events, conferences and seminars and at universities including NUS, SMU and SIM and at the Singapore Chambers of Commerce. 

Ashok is passionate about training and making an impact on businesses big and small. Over a thousand executives, leaders, founders and business owners across the region have benefitted from his myriad workshops and master classes. 

His vast global experience, engaging style, highly relevant content and compelling storytelling ability, makes him an exceptional and unique trainer in the market. His training sessions impart immense value to the participants and deliver a novel learning experience they never forget.


Anol Bhattacharya

Senior Trainer

Anol Bhattacharya is the Chief Executive Officer & Director of GetIT Comms. Anol has over 14 years of experience in consulting hi-tech and telco clients (including Cisco Systems, StarHub, IBM, Hitachi GST, IDC Asia Pacific, HP, and Dimension Data) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives, and user experience design.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia, and is the editor-in-chief of, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia.

Anol has given keynote addresses, and been a panelist, at major marketing conferences across the region, including Canalys Singapore, SES (Hong Kong and Singapore), Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BritCham Singapore Breakfast Briefings.

Tutor for: Masterclass in Lead Generation - Singapore


Damien Cummings

Senior Trainer

Damien Cummings is Econsultancy’s Entrepreneur-in-Residence and Principal Consultant. Damien is a digital disrupter and change agent with over 20 years’ experience in marketing and digital transformation. He is highly awarded, being honoured with “Global Top 50 Digital Marketing Leaders 2016”, “Financial Services Marketer of the Year 2016”, “Digital Marketer of the Year 2016”, "Most Influential CMO 2015", "Marketing Professional of The Year 2012" and the "Brand Leadership Award 2011".

Damien is currently CEO of Peoplewave a cloud-based HR software company on a mission to make work fair. Before entrepreneurship, he was Global Head of Digital Marketing at Standard Chartered Bank. Prior to this he was Chief Marketing Officer at Philips APAC. Damien has also worked at major global brands such as Samsung, Dell, Ogilvy & Mather, Citibank, Coca-Cola, NRMA and McKinsey & Company.


Kestrel Lee

Principal Analyst, Greater China, Econsultancy APAC

With 17 years of working experience, Kestrel Lee is a Shanghai-based Executive Creative Director for e-commerce, integrated and digital marketing. Starting as a English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, SapientNitro and ZENO/Edelmen.

A proven expert in social e-commerce, social media, search (SEO/SEM), gaming, video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oreal, HP, Apple, Microsoft, adidas, Volvo, Standard Chartered Bank. Winning almost 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oreal Paris in China and Asia.

The following are the training courses he delivers.:

  • Fast Track Digital Marketing in China
  • Social Media Marketing & Strategy in China
  • Ecommerce Marketing in China
  • Mobile Commerce Strategies in China
  • Social Commerce Strategies in China
  • WeChat Marketing

Meyrick D'Souza

Senior Trainer

Meyrick D’Souza has been a marketing strategy professional for over 20 years in Client and Agency roles.

Has spent 14 years in Asia Pacific developing Social Media, Digital and CRM strategies for companies such as Citibank, SingTel, HP, Standard Chartered Bank, Cisco, British American Tobacco, Shell, IBM, P&G & Diageo

For 5 years he was Lenovo’s Global Social Media Strategy lead. Today, besides helping businesses improve their digital and social media marketing, he works with an Artificial Intelligence for Marketing company to help brands like IBM adapt to the new marketing world. Using Artificial Intelligence no longer requires high technical knowledge.


Ariff Kamal

Senior Trainer, ClickAcademy Asia

Ariff is currently the Search Director for Group M Singapore. He was formerly the Founder and Principal Consultant at Think Digital Sdn Bhd. Ariff has worked on digital marketing solutions for clients in Malaysia and Singapore including Ministry Of Trade, Consumer and Cooperatives –Malaysia, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points, Julius Baer Private Bank and Kaplan Higher Institute of Education among many others.

Ariff has over 10 years’ experience in digital marketing and has served in ClickMedia and OOM in various senior sales, marketing and training roles. His work experience covers managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded “Best in Search Marketing” campaign by Marketing Magazine and also received the Agency of the Year Award 2011, Singapore. He was also a judge panel for “Best Online Campaign” for SME Tiger Awards in 2011 in Malaysia and has held leadership role in Search Engine Marketing Professional Organization (SEMPO).

Ariff has keynoted 50+ events and has led seminars and training sessions covering digital strategy, search, mobile, social media and digital analytics in Malaysia and Singapore. His audience ranged from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy with Cardinal Path.

At ClickAcademy Asia, he is a senior trainer for Google AdWords certification programs, Google IGNITE, Google Sales Masterclass and Grow with Google event.


Jon Hawkins

Founder, Honk

Jon is one of the most experienced brand language strategists in the UK. He has a Masters in Creative Writing and spent ten years as a copywriter. He headed BT Group's tone of voice programme – growing it into the world's biggest brand language campaign, training 25,000 people, winning awards and saving £millions. Now he uses this rare mix of skills and experience to help organisations find and exploit the right language for them. Recently he's worked with Ermenegildo Zegna, Openreach, Groupe Chantelle and Dimension Data. 

Tutor for: Copy that Means Business, Marketing Copy and Behavioural Economics, Marketing Copywriting 101

Dave Katz

Director, Katzy Communications

During his 18 years in digital media, Dave has become an expert in buying and selling display advertising. He started his career at i-level in 1999, where he remained for 3 years. After a stint as Head of Marketing for Premierbet he joined, as a senior member of their Publisher Services team. 

In 2006, he became Head of Digital Trading at MPG (Havas). During this time he was elected Vice-Chair of the Digital Media Group of the IPA. With his knowledge on the workings of ad networks, he engaged with IASH (the Internet Advertising Sales Houses), to represent the views of all ad buyers vis-a-vis the Networks. 

Towards the end of his 4+ years at Havas, he spearheaded the launch of their Trading Desk, which saw him oversee their first UK Programmatic activity. 

Post-Havas, Dave set up a business for independent agencies, negotiating Trading Deals on their behalf as a 'blind collective' of agencies, and consulting on Trading issues to several buy- and sell-side entities. One of those, Ybrant Digital, brought him on as UK MD, where he remained for 3 years – during this time he represented them at IASH and had the joy of completing their audit submissions. 

Most recently, Dave headed Business Development for Annalect, the Omnimcom unit housing their Trading Desk, Search and Affiliate teams, which he was pivotal in running. Dave took on Trade Body responsibilities once more during this period, representing the Agency Trading Desks at the DTSG. 

Dave now works as an independent trainer, BD resource and consultant, advising advertisers, publishers, agencies and consultancies on both Programmatic and Conventional Buying and Selling, as well as Brand positioning and marketing as required. He is also the Facilitator of the Commercial Standards Groups at JICWEBS, the Joint-Industry Committee for Web Standards. Further to this, Dave tries to find the time to write childrens books, invest in properties, sing in a rock band and take his three sons to various schools, nurseries and swimming lessons – but not necessarily all at the same time.

Tutor for: Getting to grips with Programmatic


Micky Denehy

With 30 years’ experience in the communications industry, Micky was CMO & Board Director for Saatchi & Saatchi Worldwide. He founded the EACA International School of Advertising & Communications to train client and agency teams across Europe. More recently Micky has created a number of training academies in partnership with Oystercatchers.

Micky is a highly experienced marketing trainer & coach and the creator of award winning training programmes.

Tutor for: Creating Inspiring Briefs & Giving Effective Feedback


Fern Chiang Kong

Senior Trainer

Fern Chiang is an experienced entrepreneur and professional marketer who has more than 11 years of experience handling branding and marketing for many international brands in key industries, ranging from FMCG, Banking & Insurance, education, healthcare/pharmaceuticals to technology and more. Some of the clients includes L’Oreal,  Club 21, Cerebos, M&M’s, AIG, Nanyang Technological University, Botox, Juvederm, Betadine and ST Electronics.

More than that, he has an unique strength in cross border marketing between China and Singapore, venturing into the China market since 2008. Today, he has helped many Singapore companies market their products and brands into China through innovative and practical routes. He adopts an integrated approach to marketing new brands into the competitive Chinese market, integrating both offline channels like exhibitions to open up distribution channels to online channels like e-commerce, WeChat commerce to develop O2O business models for the Chinese market.

Fern Chiang is a passionate speaker in the area of business, marketing and branding. He communicates clearly and is able to engage with the audience well to deliver a productive learning journey.

Tutor for: Econsultancy's Professional Certificate in Digital Marketing - Singapore


Ashley Friedlein

Founder, Econsultancy and President, Centaur Marketing, Econsultancy

Ashley Friedlein is the Founder of Econsultancy and the architect of the Econsultancy Modern Marketing Model (M3).

Ashley is a passionate advocate for customer-centric, digitally-fuelled modern marketing. With this in mind, Econsultancy created the new unifying M3 framework as a reference and roadmap for what marketing has become and sets out steps every marketer needs to take to survive and excel in the modern era.  

Ashley has written two books on digital marketing, selling 50,000 copies, is a columnist for Marketing Week and a guest contributor to numerous other digital media and marketing publications. He writes for Econsultancy’s own award-winning blog ( and speaks at events internationally.

Tutor for: Fast Track to Modern Marketing with Ashley Friedlein - Online

Drew Forster


Tutor for: Google Analytics - Advanced


David Ho

Senior Trainer

David Ho is a SEA independent media professional in the marketing communication field with over 2 decades of experience. His area of expertise in digital marketing includes digital data, e-commerce, m-commerce, content marketing, social media marketing and digital media.

David has trained over 2,000 advertising and marketing professionals in the APAC region.

He was the industry speaker for IAB Singapore, Marketing Research Society of Malaysia (MRSM) and most recently for the Malaysia Newspaper Publishers Association.

David holds an MBA from University of Liverpool and achieved a distinction for his final dissertation papers. He was recently the APAC Regional Director for Acknowledge Asia/AdParlor and Managing Director for iProspect and Kinetic.

David has held senior roles with Redberry Media as Group Chief Operating Officer, Aegis Media as Group Trading Director – Commercial & Strategic Business Development and their Managing Director of Diversified Services -Digital and Insight. He was a General Manager and successful client leader in MindShare Malaysia for leading brands like Maxis, Carlsberg and L’Oreal.

David is a certified Malaysia HRDF trainer. He is also a Certified Trainer on Emotional Intelligence and Excellence – passionate in developing talent to be an effective communicator and presenter with high EQ. David currently lectures in the MBA Marketing Management course in Monash University, Malaysia.

Tutor for: Content Marketing for Web, Mobile and Social Media - Malaysia


Mark Ritson

Professor Mark Ritson teaches marketing at Melbourne Business School.

Armed with a BSc and PhD in Marketing from Lancaster University, the UK’s oldest and most venerated marketing department, Mark has spent the past 20 years teaching marketing to MBA students at some of the world’s leading business schools, including London Business School (ranked 1st among international schools), MIT Sloan School of Management (ranked 5th among US schools) and Melbourne Business School, Australia (ranked 9th among international schools).

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

Tutor for: Mini MBA in Marketing with Mark Ritson - Online


Jeff Bullas

Marketing Guru

Jeff is an entrepreneur, blogger, author, marketer and keynote speaker and works with brands to optimize their global digital brand with emerging technologies, content, social media and digital marketing.

His mission: "Inspire and educate people to win at business and life in a digital world".

He has spent most of his career involved with information technologies, telecommunications and the web.

Since starting his blog he has educated and inspired over 25 million people to transform their lives and businesses.

Achievements include:

  • Listed on Forbes as one of the "Top 20 Influencers of CMOs" - 2017
  • Ranked by Apollo Research in the "Top 20 Influencers of Digital Marketers in the USA" - 2016
  • #1 Global "Digital Marketing Influencer" - 2016
  • #1 Content Marketing Influencer from 6M+ daily web updates in 2015 by Appinions
  • Listed as the #1 Content Marketing Influencer by Onalytica - 2016 & 2015
  • Featured in's "20 Digital Marketing Experts to Follow on Twitter" - 2015
  • Ranked #8 on Forbes "The World's Top 40 Social Marketing Talent" - 2014
  • World's #1 Business Blogger
  • Author of the book which appeared on several best selling lists on Amazon - "Blogging the Smart Way - How to Create and Market a Killer Blog with Social Media"

Tutor for: The Jeff Bullas Content Marketing Masterclass