Australian travel site’s SEO audit and overhaul drives 47% uplift in organic traffic
Australian Traveller worked with Impressive to audit search engines’ crawling and indexing behaviour before optimising existing site content
ITV Hub update increases monthly active users by 19%
TV network partnered with Candyspace to alter its user interface and make it easier for viewers to access content across different platforms.
E-health site increases search visibility with data-driven content campaign
Zava worked with Peak Ace to engage German consumers with information and advice on relevant but unexplored health topics
Visit Norway boosts domestic tourism with ‘13,000 Reasons Why’ campaign
Partnering with Trigger Oslo, the tourist organisation collated and broadcasted 13,000 positive social media comments in a seven hour ‘travel review’.
Omni Hotels’ geo-targeting SEM strategy increases conversions more profitably
The North American hotel group partnered with PMG to invest in non-branded keywords with location-based bid modifiers, to widen its reach and relevance.
Meliá Hotels’ social-first customer communication approach drives positive engagement during Covid-19 crisis
The international hotel chain used AI-powered online sentiment monitoring to be able to react nimbly and appropriately with a social media strategy which was simultaneously reassuring and entertaining.
Six travel and tourism brands using TikTok to connect with young consumers
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]
14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19
Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In this article, we’ve collected together statistics, reports and figures that illustrate how the ongoing Covid-19 pandemic is affecting everything from gamer demographics to […]
“We don’t think you should book a holiday right now”: Inside On the Beach’s pandemic CRM strategy
The travel industry ground to a halt back in early 2020 as countries went into lockdown. For On the Beach – a UK-based travel retailer specialising in holidays to Europe – this meant an immediate change in strategy. How could it continue to engage consumers, without the ability to sell its core product? Adam Zullo, […]
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How travel marketers are engaging consumers as the industry reboots
International travel might be permitted again, but big challenges still remain for the travel and tourism industry. With safety rules (and the ever-changing traffic light system) still in place, levels of consumer doubt and confusion remain high, while staffing issues plague companies. So, how are travel and tourism brands using marketing to get back on […]
How sport is pivoting to a direct-to-fan offering
As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time we see major sports brands attempt to go OTT.
Tripadvisor and CitizenM on making subscriptions work for travel
What will it take to make a subscription-based business model work in travel?
Paid Search Best Practice Guide
Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything marketers need to know about the complex, though potentially very lucrative, area of paid search advertising.
Search Engine Optimisation (SEO) Best Practice Guide
A comprehensive series of reports covering everything marketers need to know about SEO in order to develop an effective and future-proof SEO strategy that works in markets around the world.
Ratings and Reviews Best Practice Guide
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
Customer Journey Mapping Best Practice Guide
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Find stats on travel and leisure – explore the ISD
You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.