Australian Traveller worked with Impressive to audit search engines’ crawling and indexing behaviour before optimising existing site content
Travel and Leisure Case Studies
Partnering with Trigger Oslo, the tourist organisation collated and broadcasted 13,000 positive social media comments in a seven hour ‘travel review’.
The North American hotel group partnered with PMG to invest in non-branded keywords with location-based bid modifiers, to widen its reach and relevance.
The international hotel chain used AI-powered online sentiment monitoring to be able to react nimbly and appropriately with a social media strategy which was simultaneously reassuring and entertaining.
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]
Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In this article, we’ve collected together statistics, reports and figures that illustrate how the ongoing Covid-19 pandemic is affecting everything from gamer demographics to […]
The travel industry ground to a halt back in early 2020 as countries went into lockdown. For On the Beach – a UK-based travel retailer specialising in holidays to Europe – this meant an immediate change in strategy. How could it continue to engage consumers, without the ability to sell its core product? Adam Zullo, […]
International travel might be permitted again, but big challenges still remain for the travel and tourism industry. With safety rules (and the ever-changing traffic light system) still in place, levels of consumer doubt and confusion remain high, while staffing issues plague companies. So, how are travel and tourism brands using marketing to get back on […]
As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time we see major sports brands attempt to go OTT.
What will it take to make a subscription-based business model work in travel?