Travel and Leisure

The latest marketing best practice, trends, case studies and statistics on the travel and leisure sector.

How user research is helping Skyscanner combat an uncertain travel climate

Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.

How Emirates Airline uses customer-centric design

Alex Knigge, SVP Corporate Communications, Marketing & Brand (Digital) at The Emirates Group, shares how his team designs and implements customer experiences together with business stakeholders and agile development squads.

Reports

smiley face on speech bubble in hand

Ratings and Reviews Best Practice Guide

1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]

Customer Journey Mapping Best Practice Guide

1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]

Coronavirus crisis

More on travel and leisure

Globe with face mask

Three ways businesses impacted by Covid-19 can prepare for a possible boom

As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]

Econsultancy's Internet Statistics Database - Travel and Leisure, holidays, gaming

Find stats on travel and leisure – explore the ISD

You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.