Ratings and Reviews Best Practice Guide
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Customer Journey Mapping Best Practice Guide
1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]
Travel and hospitality brands are partnering with CPG giants to respond to Covid-19
With borders around the world shut and countless millions subject to some form of lockdown, the travel and hospitality industries have been among the hardest hit by the Covid-19 pandemic.
How hotels can find opportunity in search & UX during the Covid-19 crisis
Should your hotel maintain, slow or pause paid advertising activity? What other opportunities are there during the Covid-19 crisis?
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Consumers are online – are you ready for them?
Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from these forced behavior changes post Covid-19. If you want […]
easyJet’s Look&Book tool lets users book flights with just a photo
Agency VCCP develops a visual search tool for the airline, allowing users to instantly book flights after a flash of social inspiration.
Arctic Adventures’ top-of-funnel blog content helps boost organic revenue by 118%
Icelandic tour operator Arctic Adventures works with Wolfgang Digital to create inspirational content that targeted top-of-funnel users, increasing organic traffic by 300%.
Virgin Holidays drives 8.5k new users to site with interactive social travel guide
The travel company pooled and analysed thousands of social interactions to create an interactive guide to five North American destinations, boosting traffic and social engagement.
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
How travel brands can inspire confidence in the sector through content strategy and SEO
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?
A day in the life of… Sebastian Gray, Co-Founder and SVP at Dugout, a football media company
Sebastian Gray is Co-Founder and Senior Vice President, Dugout, a media company which works with football clubs, leagues and federations to help repackage, distribute and monetize their video content. We caught up with Gray to find out about his typical day.
Five ways businesses can respond to the chargeback apocalypse
The Covid-19 pandemic has disrupted just about every aspect of global business, and payments are no exception. Airlines, which have been among the hardest hit, are now even facing numerous class action lawsuits over their refusal to issue refunds to travelers who are unable to travel as planned due to canceled flights and government travel […]
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How travel and hospitality brands are preaching safety in their marketing campaigns
As lockdown slowly lifts, the travel and hospitality industry is intensely focused on implementing the proper measures to keep consumers safe.
Why transparency is key for travel brands impacted by Covid-19
Covid-19 has thrown the travel industry into uncertainty.
Find stats on travel and leisure – explore the ISD
You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.