Ratings and Reviews Best Practice Guide
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Customer Journey Mapping Best Practice Guide
1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]
What’s next for hospitality? Experts discuss the evolution of experiences and entertainment during Covid-19
In a recent virtual panel discussion hosted by Tribal Worldwide London, three hospitality and digital experts gave their thoughts on the evolution of the industry during the coronavirus crisis, what businesses should be doing to adapt, and what might come next for hospitality.
Travel retail needs to embrace omnichannel after Covid-19
The global duty-free and travel retail market was valued at $74.9 billion in 2017, and projected to reach $153.7 billion by 2025, fuelled by the wider growth of the travel and tourism industry.
How travel brands can inspire confidence in the sector through content strategy and SEO
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?
easyJet’s Look&Book tool lets users book flights with just a photo
Agency VCCP develops a visual search tool for the airline, allowing users to instantly book flights after a flash of social inspiration.
Arctic Adventures’ top-of-funnel blog content helps boost organic revenue by 118%
Icelandic tour operator Arctic Adventures works with Wolfgang Digital to create inspirational content that targeted top-of-funnel users, increasing organic traffic by 300%.
Virgin Holidays drives 8.5k new users to site with interactive social travel guide
The travel company pooled and analysed thousands of social interactions to create an interactive guide to five North American destinations, boosting traffic and social engagement.
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Stats roundup: coronavirus impact on marketing, ecommerce & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Being a digitally savvy CMO: how to use search data to set strategy
Digital transformation consultant and experienced marketing director Pascal Moyon shares his approach to search analysis and strategy for digital businesses.
Influencer sustainability – the trends marketers need to know in the second half of 2020
Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]
A day in the life of… Carolyn Corda, CMO at global data consortium, ADARA
ADARA bills itself as ‘the world’s travel data co-op’, putting it in a unique position to assess the impact of the pandemic. We spoke to CMO Carolyn Corda to find out about her work, and how the industry is responding to Covid-19.
Airbnb and the perils of trying to do good during the pandemic
Prior to COVID-19, Airbnb was a high-flying star of the digital economy. Once valued at more than $50bn by investors, with plans to go public this year, the company has been especially hard hit by the ongoing pandemic. That has spelled trouble for Airbnb hosts, some of which are commercial operators with multiple properties purchased […]
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The anatomy of a great ‘we are reopening’ email
What makes a great ‘we are reopening’ email? Here are some things to aim for, as illustrated by examples including the Natural History Museum.
Find stats on travel and leisure – explore the ISD
You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.