Travel and Leisure

The latest marketing best practice, trends, case studies and statistics on the travel and leisure sector.

2021 Digital Trends – Travel & Hospitality in Focus

‌This report explores the opportunities and challenges facing travel firms as they prepare for a digital-first, hyper-personalised future. In addition, it outlines top areas of focus for firms as they seek to support and exceed customer’s rising expectations for joined up experiences both on and offline.

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AirAsia is building the airline industry’s first super app. Should other travel businesses follow?

AirAsia CTO Pablo Sanz gave a keynote presentation at the World Aviation Festival Virtual in April on how AirAsia went about expanding beyond travel into complementary areas like healthcare, lifestyle and finance, and how these different ‘pillars’ interact within AirAsia’s super app.

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Reports

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Ratings and Reviews Best Practice Guide

1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]

Customer Journey Mapping Best Practice Guide

1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]

Econsultancy's Internet Statistics Database - Travel and Leisure, holidays, gaming

Find stats on travel and leisure – explore the ISD

You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.