This report explores the opportunities and challenges facing travel firms as they prepare for a digital-first, hyper-personalised future. In addition, it outlines top areas of focus for firms as they seek to support and exceed customer’s rising expectations for joined up experiences both on and offline.
Alex Knigge, SVP Corporate Communications, Marketing & Brand (Digital) at The Emirates Group, shares how his team designs and implements customer experiences together with business stakeholders and agile development squads.
Today’s ‘day in the life’ features David Watkins – the co-founder and COO of e-bike subscription platform, DASH Rides. We speak with David about his day-to-day working life, how DASH pivoted during Covid-19, and why the pandemic has forever-changed transport systems. Please describe your job: What do you do? I am the co-founder and COO […]
Adobe’s Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’ expectations for digital experiences – and how they plan to make up the ground.
It’s an incident that we can expect to see featured in countless presentations about the importance of accessibility, user experience (UX) and design: on Sunday 11th April, National Rail changed the colour scheme of its website from its signature blue and yellow to greyscale as a mark of respect for the passing of Prince Philip, […]
Variety is the spice of life for certain brands these days.
Museums and galleries have been some of the hardest hit destinations since the onset of the coronavirus pandemic, as restrictions continue to hamper visitor numbers, or diminish them completely. An October 2020 study found that, on average, US museums lost 35% of their usual operating income in 2020 and expect to lose a further 28% […]
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]
Agency VCCP develops a visual search tool for the airline, allowing users to instantly book flights after a flash of social inspiration.
Icelandic tour operator Arctic Adventures works with Wolfgang Digital to create inspirational content that targeted top-of-funnel users, increasing organic traffic by 300%.
The travel company pooled and analysed thousands of social interactions to create an interactive guide to five North American destinations, boosting traffic and social engagement.
You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.