How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
How Emirates Airline uses customer-centric design
Alex Knigge, SVP Corporate Communications, Marketing & Brand (Digital) at The Emirates Group, shares how his team designs and implements customer experiences together with business stakeholders and agile development squads.
Ratings and Reviews Best Practice Guide
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Customer Journey Mapping Best Practice Guide
1. Introduction The purpose of this guide is to provide an overview of customer journey mapping. It provides a simple starting point for anyone yet to map out their customer journeys. It is also a reference for those for whom the process is underway. This guide draws insights from those who have developed complex journeys […]
What’s next for hospitality? Experts discuss the evolution of experiences and entertainment during Covid-19
In a recent virtual panel discussion hosted by Tribal Worldwide London, three hospitality and digital experts gave their thoughts on the evolution of the industry during the coronavirus crisis, what businesses should be doing to adapt, and what might come next for hospitality.
Travel retail needs to embrace omnichannel after Covid-19
The global duty-free and travel retail market was valued at $74.9 billion in 2017, and projected to reach $153.7 billion by 2025, fuelled by the wider growth of the travel and tourism industry.
How travel brands can inspire confidence in the sector through content strategy and SEO
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?
easyJet’s Look&Book tool lets users book flights with just a photo
Agency VCCP develops a visual search tool for the airline, allowing users to instantly book flights after a flash of social inspiration.
Arctic Adventures’ top-of-funnel blog content helps boost organic revenue by 118%
Icelandic tour operator Arctic Adventures works with Wolfgang Digital to create inspirational content that targeted top-of-funnel users, increasing organic traffic by 300%.
Virgin Holidays drives 8.5k new users to site with interactive social travel guide
The travel company pooled and analysed thousands of social interactions to create an interactive guide to five North American destinations, boosting traffic and social engagement.
How museums are using immersive digital experiences (pre- and post-pandemic)
Museums and galleries have been some of the hardest hit destinations since the onset of the coronavirus pandemic, as restrictions continue to hamper visitor numbers, or diminish them completely. An October 2020 study found that, on average, US museums lost 35% of their usual operating income in 2020 and expect to lose a further 28% […]
Three ways businesses impacted by Covid-19 can prepare for a possible boom
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]
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How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
1
How Emirates Airline uses customer-centric design
Alex Knigge, SVP Corporate Communications, Marketing & Brand (Digital) at The Emirates Group, shares how his team designs and implements customer experiences together with business stakeholders and agile development squads.
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Will subscriptions be the next big thing in travel?
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.
Changing customer journeys: observations from Deliveroo, easyHotel and the Premier League
Many businesses have seen their customer journey transform and in some cases, become unrecognisable due to the Covid-19 pandemic, with digitisation and the need for social distancing giving rise to different habits and ways of doing things.
Find stats on travel and leisure – explore the ISD
You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.