Drayton Manor’s organic content and dark ads campaign boosts awareness of its theme park
Family theme park partnered with Nonsensical to promote a new area of the park to local Birmingham residents and brought in nearly 1,000 visitors
Dalata Hotel Group’s investment in organic SEO strategy drives 112% increase in room bookings for its Irish Maldron hotels
The hotel group partnered with Wolfgang Digital to drive domestic bookings by priming the Maldron hotels websites to dominate search engine results when demand returned.
Australian travel site’s SEO audit and overhaul drives 47% uplift in organic traffic
Australian Traveller worked with Impressive to audit search engines’ crawling and indexing behaviour before optimising existing site content
ITV Hub update increases monthly active users by 19%
TV network partnered with Candyspace to alter its user interface and make it easier for viewers to access content across different platforms.
Visit Norway boosts domestic tourism with ‘13,000 Reasons Why’ campaign
Partnering with Trigger Oslo, the tourist organisation collated and broadcasted 13,000 positive social media comments in a seven hour ‘travel review’.
Omni Hotels’ geo-targeting SEM strategy increases conversions more profitably
The North American hotel group partnered with PMG to invest in non-branded keywords with location-based bid modifiers, to widen its reach and relevance.
Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic
Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]
Six travel and tourism brands using TikTok to connect with young consumers
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]
“We don’t think you should book a holiday right now”: Inside On the Beach’s pandemic CRM strategy
The travel industry ground to a halt back in early 2020 as countries went into lockdown. For On the Beach – a UK-based travel retailer specialising in holidays to Europe – this meant an immediate change in strategy. How could it continue to engage consumers, without the ability to sell its core product? Adam Zullo, […]
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How travel marketers are engaging consumers as the industry reboots
International travel might be permitted again, but big challenges still remain for the travel and tourism industry. With safety rules (and the ever-changing traffic light system) still in place, levels of consumer doubt and confusion remain high, while staffing issues plague companies. So, how are travel and tourism brands using marketing to get back on […]
How sport is pivoting to a direct-to-fan offering
As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time we see major sports brands attempt to go OTT.
Tripadvisor and CitizenM on making subscriptions work for travel
What will it take to make a subscription-based business model work in travel?
Virgin Atlantic’s Siobhan Fitzpatrick on the ‘double helix’ of CX and EX
Siobhan Fitzpatrick, Chief Digital & Marketing Officer at Virgin Atlantic, spoke at the Festival of Marketing this week about the importance of both customer and employee experience within the travel industry, and self-service as a useful form of personalisation.
AirAsia is building the airline industry’s first super app. Should other travel businesses follow?
A super app is the name given to a type of app that allows the user to accomplish a number of different things in a single ecosystem, by housing a range of ‘mini’ applications under one roof. The format was pioneered by chat app WeChat (Weixin in China), which introduced a feature called ‘mini-programs’ in […]
A day in the life of… David Watkins, co-founder of e-bike subscription platform DASH Rides
Today’s ‘day in the life’ features David Watkins – the co-founder and COO of e-bike subscription platform, DASH Rides. We speak with David about his day-to-day working life, how DASH pivoted during Covid-19, and why the pandemic has forever-changed transport systems. Please describe your job: What do you do? I am the co-founder and COO […]
Travel & hospitality companies plan to shift budgets to bridge the customer experience gap
Adobe’s Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’ expectations for digital experiences – and how they plan to make up the ground.
Three UX and accessibility lessons from National Rail’s greyscale fiasco
It’s an incident that we can expect to see featured in countless presentations about the importance of accessibility, user experience (UX) and design: on Sunday 11th April, National Rail changed the colour scheme of its website from its signature blue and yellow to greyscale as a mark of respect for the passing of Prince Philip, […]
Four brand extension strategy examples
Variety is the spice of life for certain brands these days.
Paid Search Best Practice Guide
Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything marketers need to know about the complex, though potentially very lucrative, area of paid search advertising.
Search Engine Optimisation (SEO) Best Practice Guide
A comprehensive series of reports covering everything marketers need to know about SEO in order to develop an effective and future-proof SEO strategy that works in markets around the world.
Ratings and Reviews Best Practice Guide
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
Customer Journey Mapping Best Practice Guide
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Find stats on travel and leisure – explore the ISD
You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.