We understand the importance of learning.
Marketing is a challenging profession, requiring all of us to continually build and refresh our knowledge and skills. Travelopia is on a journey to embrace customer data driven marketing (CDDM). Now, with our ENRICH Framework, we can successfully build customer-centric marketing that will make a real difference.
This programme of training modules with instructor-led films, live tutorials and recommended readings will teach you the practical skills to advance your understanding and ‘data literacy’. It will help equip you to take on the challenges that lie ahead. It provides access to our intensive online classroom, along with a wealth of research, best practice guides, market data, online training, expert analysis, tools & templates.
You’ll learn ways to make your marketing strategy quantified, agile and future-proofed. This module also introduces the Fast Track to Modern Marketing course, presents an overview of the M3 module. Start your learning journey by completing the lessons for Modern Marketing Strategy displayed on the right. In the first lesson, you will meet your Travelopia […]
Explore ways to achieve market orientation through a customer focused approach and ensure engagement from your organisation.
In this module, you’ll learn how to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.
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This module discusses ways you can add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand.
Learn how to select target segments based on relevance using both classical and digital methods.
Learn how the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.
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Learn what customer experience is and how to successfully fuse classic and digital thinking.
In this module, you’ll learn more about what data you need to support your marketing (including to machines) and how do you measure and optimise performance.
Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.
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New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.
Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]
The travel industry ground to a halt back in early 2020 as countries went into lockdown. For On the Beach – a UK-based travel retailer specialising in holidays to Europe – this meant an immediate change in strategy. How could it continue to engage consumers, without the ability to sell its core product? Adam Zullo, […]
1. Foreword by AdRoll Account-based marketing is a combination of people, processes and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. This guide will provide practical, actionable advice and tips on […]
This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.
1. Executive summary The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of marketing automation, looking at adoption levels and types of strategies organizations are using. The study […]
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.