Travelopia Marketing Academy

Welcome to the Travelopia Home of Marketing Excellence

We understand the importance of learning.

Marketing is a challenging profession, requiring all of us to continually build and refresh our knowledge and skills. Travelopia is on a journey to embrace customer data driven marketing (CDDM). Now, with our ENRICH Framework, we can successfully build customer-centric  marketing that will make a real difference.

This programme of training modules with instructor-led films, live tutorials and recommended readings will teach you the practical skills to advance your understanding and ‘data literacy’. It will help equip you to take on the challenges that lie ahead. It provides access to our intensive online classroom, along with  a wealth of research, best practice guides, market data, online training, expert analysis, tools & templates.

Learning Sprint 1 (2nd March – 20th March)

Travelopia’s modern marketing strategy

You’ll learn ways to make your marketing strategy quantified, agile and future-proofed. This module also introduces the Fast Track to Modern Marketing course, presents an overview of the M3 module. Start your learning journey by completing the lessons for Modern Marketing Strategy displayed on the right. In the first lesson, you will meet your Travelopia […]

Econsultancy
15 Min

Market and customer orientation

Explore ways to achieve market orientation through a customer focused approach and ensure engagement from your organisation.

Econsultancy
14 Min

Customer Insight

In this module, you’ll learn how to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.

Econsultancy

Learning Sprint 2 (6th April – 24th April)

16 Min

Brand and value

This module discusses ways you can add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand.

Econsultancy
15 Min

Segmentation and targeting

Learn how to select target segments based on relevance using both classical and digital methods.

Econsultancy
10 Min

Positioning

Learn how the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.

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Learning Sprint 3 (11th May – 29th May)

23 Min

Data and measurement

In this module, you’ll learn more about what data you need to support your marketing (including to machines) and how do you measure and optimise performance.

Econsultancy
30 Min

Integrated marketing communications

Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.

Econsultancy

Digital Shift

A quarterly look at the most important developments, trends and innovations in digital that you need to know about

Digital Skills Library

Blogs

Latest Travel & Leisure Resources

Econsultancy's Internet Statistics Database - Travel and Leisure, holidays, gaming

Loyalty, flexibility and ‘bleisure’: How travel brands are adapting post-pandemic

Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]

travel influencer

Six travel and tourism brands using TikTok to connect with young consumers

Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]

B2B Digital Transformation

B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.

Any questions? We’re here to help

Email: travelopia@econsultancy.com
Call: 0044 20 7970 4322
Monday to Friday | 9am – 5:30pm, GMT offset