We understand the importance of learning.
Marketing is a challenging profession, requiring all of us to continually build and refresh our knowledge and skills. Travelopia is on a journey to embrace customer data driven marketing (CDDM). Now, with our ENRICH Framework, we can successfully build customer-centric marketing that will make a real difference.
This programme of training modules with instructor-led films, live tutorials and recommended readings will teach you the practical skills to advance your understanding and ‘data literacy’. It will help equip you to take on the challenges that lie ahead. It provides access to our intensive online classroom, along with a wealth of research, best practice guides, market data, online training, expert analysis, tools & templates.
You’ll learn ways to make your marketing strategy quantified, agile and future-proofed. This module also introduces the Fast Track to Modern Marketing course, presents an overview of the M3 module. Start your learning journey by completing the lessons for Modern Marketing Strategy displayed on the right. In the first lesson, you will meet your Travelopia […]
Explore ways to achieve market orientation through a customer focused approach and ensure engagement from your organisation.
In this module, you’ll learn how to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.
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This module discusses ways you can add value to people and organisations through your brand, including how to build your brand and how to avoid breaking your brand.
Learn how to select target segments based on relevance using both classical and digital methods.
Learn how the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.
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Learn what customer experience is and how to successfully fuse classic and digital thinking.
In this module, you’ll learn more about what data you need to support your marketing (including to machines) and how do you measure and optimise performance.
Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.
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I have traveled extensively on three continents over the past year and a half, during which time I have stayed at more hotels than I can count.
Black Friday came and went before you could say ‘peak capitalism’.
Despite the growing consumer preference for experiences over physical goods, the buzz of buying a holiday seems to have been lost for many.
We caught up with Matthew Critchley, currently working at Eurostar, to hear about his approach to measurement, advice for new marketers, and what his day-to-day routine looks like. Please describe your job: What do you do? Currently I am consulting as the interim Marketing Director for Eurostar. We are launching a new campaign ‘see more […]
1. Foreword by AdRoll Account-based marketing is a combination of people, processes and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. This guide will provide practical, actionable advice and tips on […]
1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]
1. Executive summary The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of marketing automation, looking at adoption levels and types of strategies organizations are using. The study […]
1. Executive Summary Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, turning your company into a top-quartile B2B digital player can increase revenue by 3.5%.[1] Rising expectations from customers and prospects is also driving digital transformation as B2B buyers increasingly expect the […]