Marketers concerned about impact of remote working on creativity & performance management: study
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
WFH: Marketers believe collaboration will suffer most in a distributed work environment
As organisations increasingly shift to remote working to prevent the increasing spread of coronavirus (COVID-19), a survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed how marketers feel distributed working will affect their professional activities.
10 collaboration tools marketers should consider using
A marketer’s job is far from straightforward.
Mark Ritson & Marketing Week webinar to offer advice for marketers during coronavirus
Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
How is coronavirus impacting the financial sector – and how are brands responding?
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Coronavirus: What’s changed for retailers a week on?
Last week, I wrote about how the retail industry is being impacted by the current coronavirus outbreak.
How travel and tourism brands are reacting to coronavirus
The travel industry has been tremendously affected by the ongoing coronavirus pandemic.
Mark Ritson & Marketing Week webinar to offer advice for marketers during coronavirus
Columnist for Marketing Week and headliner at Festival of Marketing (both Xeim brands alongside Econsultancy), Mark Ritson will be taking part in a webinar to discuss the impact of the coronavirus pandemic on marketing.
Fact-checking five rumours about the way search is changing
The search community is constantly awash with rumours about how search is changing. It’s sometimes difficult to know what to believe, so in this post I review five popular rumours that are currently doing the rounds. How valid are they? And what is the real impact they are likely to have? Rumour 1: Mobile is […]
Career and Salary Survey Report 2020
1. Introduction For the sixth year, Econsultancy has collaborated with sister brand Marketing Week for its annual Career and Salary Survey. Launched in 2015, this is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. Offering a snapshot of […]
How SEOs can benefit from using AI and automation
Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
28% of ‘CX leaders’ are planning to invest in AI in 2020
According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”
A day in the life of… Mark Douthwaite, AI Engineer at Peak
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
AI copywriting: An overview
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
Digital Transformation Monthly – March 2020
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Experience Index: 2020 Digital Trends
Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. This 10th edition of the report gives […]
How Dixons Carphone changed its culture around digital transformation
Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second. Where do you begin?
Modern Marketing Job Descriptions
1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]
Artificial Intelligence and Machine Learning
Webinar Recording Reports Referenced A Marketer’s Guide to AI and Machine Learning Trend Briefing: Artificial Intelligence Digital Intelligence Briefing: Digital Trends 2018 Training Course Digital Trends and their Business Application
The Internet of Things
Webinar Recording Reports Referenced A Marketer’s Guide to the Internet of Things
Embracing Innovation and Technology in Digital Marketing
Webinar Recording
Do marketers really know how big China’s influencer economy is?
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
The seven signs your company isn’t ready for influencer marketing
By some estimates, annual spend on influencer marketing will surpass $10bn in the coming years, a reflection of the fact that more and more companies are pouring ever-increasing amounts of money into a digital channel that basically didn’t exist a decade ago.
What Consumers Think About Influencer Marketing
Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]
Why influencer marketing is still a winning strategy for Daniel Wellington
Watch brand Daniel Wellington received the most influencer mentions out of any brand on Instagram in 2018, receiving more than 20,000 mentions by 7,200 influencers.
20+ stats that show how online retail is changing
Changing retail trends – in particular the rise of online shopping – are one of the biggest topics that we cover at Econsultancy and one that we’ve been writing about more or less since the beginning.
Four Amazon weaknesses retailers can exploit
Amazon’s power continues to grow by leaps and bounds, and even brands that had shunned the online retail giant are deciding that they can’t afford not to sell through Amazon channels.
Amazon: Lessons and Success Stories
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Instagram SEO: nine tips for boosting your visibility
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
How is Lush faring since shutting down its main social media channels?
Last Spring, Lush UK announced that it would be closing its corporate social media channels, explaining that it was “tired of fighting algorithms” and that it did not want to “pay to appear” in customers’ news feeds.
Can TikTok rival Instagram for influencer marketing success?
Instagram has traditionally dominated the influencer marketing industry.
Social Media Strategy Best Practice Guide
1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]