Digital Transformation Monthly – June 2021
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
Building a Digital Culture
Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.
Digital Transformation: Agility and Innovation Best Practice Guide
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.
Quick Guide to Digital Transformation and the Role of Data
A quick version of the Digital Transformation and the Role of Data Best Practice Guide, providing marketers with a starting point for actioning digital transformation by building a data-led strategy.
The new multichannel: Post-lockdown trends in marketing and ecommerce: Webinar
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
AirAsia is building the airline industry’s first super app. Should other travel businesses follow?
A super app is the name given to a type of app that allows the user to accomplish a number of different things in a single ecosystem, by housing a range of ‘mini’ applications under one roof. The format was pioneered by chat app WeChat (Weixin in China), which introduced a feature called ‘mini-programs’ in […]
What brands need to know about NFTs
A suddenly hot segment of the crypto world has taken the internet economy by storm and created a potentially huge opportunity for brands.
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Stats roundup: the impact of Covid-19 on marketing & advertising
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Digital Shift Q2 2021 Chapter 2 – Real-world/digital integration
A look at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology at its Magic Kingdom.
Digital Shift Q2 2021 Chapter 5 – NFTs and the creator economy
A look at the possible uses for NFTs in the future and how social tokens, another blockchain-based asset, can empower creators to take more control and make more money from their content and communities.
Digital Shift Q2 2021 Chapter 4 – Booming audio
Following on from the buzz surrounding Clubhouse, the invite-only audio-driven social network, what does the future hold for audio chat platforms? A look at other innovations in social audio over the last quarter, including Spotify and Discord’s recent moves into the medium.
Digital Shift Q2 2021 Chapter 1 – Video and visual commerce
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
How Allbirds has been successful in both the west and China
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
How does the ecommerce experience in China differ from the west?
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
Digital Shift Q4 2020 Chapter 8 – Learning from the East
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
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What’s behind the success of China’s social commerce app Pinduoduo?
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
AI, Machine Learning and Predictive Analytics Best Practice Guide
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
The future of AI in marketing
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
AI, Machine Learning and Predictive Analytics Webinar
A webinar drawin on Econsultancy’s report on best practice in AI, Machine Learning and Predictive Analytics.
Webinar: Digital Transformation: Agility and Innovation
Drawing on the findings of Econsultancy’s Best Practice report on Agility and Innovation, this webinar details practical ways for marketers and innovators to scale organisational and team agility.
The new multichannel: Post-lockdown trends in marketing and ecommerce: Webinar
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
Digital Shift Report: Q2 2021
Digital Shift Q2 offers a look at developments in video commerce, some interesting examples of the integration between physical and virtual world assets and the rapid growth in social audio. It also takes a deep dive into NFTs and their relevance to the creator economy.
