Trends Hub

Everything you need to know on the latest marketing and ecommerce trends and innovations, in one place

Remote working

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Six big issues that companies must consider when going remote

The ongoing Covid-19 pandemic is causing many companies to rethink their stances vis-à-vis remote working. Big tech names including Apple, Microsoft, Twitter and Square have decided to embrace remote working – something that seemed inconceivable just a year ago. In what is the latest and perhaps biggest vote of confidence in remote work, Facebook chief […]

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Effective Remote Working for Marketers Best Practice Guide

1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

Coronavirus

Will Nike’s pandemic digital gains pay off?

Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.

ecommerce fintech payment methods

Five ways businesses can respond to the chargeback apocalypse

The Covid-19 pandemic has disrupted just about every aspect of global business, and payments are no exception. Airlines, which have been among the hardest hit, are now even facing numerous class action lawsuits over their refusal to issue refunds to travelers who are unable to travel as planned due to canceled flights and government travel […]

Innovation and Trends - Econsultancy's Internet Statistics Database

Five tips for predicting the future: Covid-19 edition

Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? For leaders trying to make decisions about important matters — from product strategy to marketing investment — there has arguably never been a more difficult environment […]

Latest

Webinar Catch-up

Digital Shift

Artificial Intelligence (AI)

How SEOs can benefit from using AI and automation

Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.

AI copywriting: An overview

Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.

Digital Transformation

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Digital Transformation Monthly – June 2020

1. Introduction Welcome to the June edition of our Digital Transformation Monthly report. At the time of writing, here in the UK, more than 10 weeks on from the introduction of lockdown measures, the ‘new normal’ is starting to feel… well, normal. We’re seeing a cautious relaxation of some lockdown restrictions, including offices requiring their […]

Modern Marketing Job Descriptions

1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]

Influencer Marketing

influencer

Keys to effective influencer marketing in a pandemic world

The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]

Learning from Chinese retail in the coronavirus crisis

There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.

Amazon

Amazon: Lessons and Success Stories

1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]

Instagram

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Instagram SEO: nine tips for boosting your visibility

In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

52%

The volume of global marketers that cite “driving growth through digital transformation and modernisation” as their top strategic focus.

$39k

The amount US marketers say they are willing to spend up to for a campaign with a celebrity influencer.

44%

Volume of global travellers that say they use voice search to help manage travel.

B2B - Econsultancy's Internet Statistics Database

B2B