Trends Hub

Everything you need to know on the latest marketing and ecommerce trends and innovations, in one place

Ecommerce trends in 2021: What do the experts predict?

It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. And if you want to hear more […]

Data trends in 2021: the expert view on cookies

As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.

Trends reports

Coronavirus

Digital Transformation

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Digital Transformation Monthly – February 2021

1. Introduction For many brands on the high street, the pandemic has proven one challenge too many, with the collapse of the Arcadia Group late last year threatening the future of brands including Dorothy Perkins, Evans and Burton. However, as this edition of Digital Transformation Monthly covers, four Arcadia brands have been offered a lifeline, […]

RS offices (electrocomponents)

The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250

The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug ’20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.

Latest

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Social CX and Customer Service Best Practice Guide

1. Introduction The rise in both the number and popularity of social media channels in recent years has fuelled a parallel increase in customer expectations. The ‘always on’ nature of social media, coupled with its public forum nature, means consumers and audiences – in B2C and B2B spaces alike – expect to be able to […]

Digital Shift

China

Artificial Intelligence (AI)

Webinar Catch-up

Influencer Marketing

Influencer Marketing - Econsultancy's Internet Statistics Database

Influencer sustainability – the trends marketers need to know in the second half of 2020

Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]

Amazon

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Amazon in Asia-Pacific: A 2020 update

Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.

Instagram

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10 of the best brands on Instagram right now

Instagram turns 10 in 2020, and the platform has certainly come a long way since its early days. Once a place for personal photos (mainly of cats and food), it’s now the dedicated home of creative and innovative brand content.

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Instagram SEO: nine tips for boosting your visibility

In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.

B2B - Econsultancy's Internet Statistics Database

B2B