What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown.
In the second half of 2020, where should search marketers be focusing their strategy, resources and efforts? Rebecca Sentance rounds up seven factors that are set to influence search marketing over the remainder of the year.
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
QR codes, once believed to be a long-dead relic of the early 2010s, have found a new lease of life in the coronavirus pandemic. How are they being used for innovation in 2020, and could they stand a better chance of succeeding this time?
The UK brand Gymshark has reached unicorn status, after an investment deal with global growth equity firm General Atlantic brought its valuation to over $1 billion.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of opportunity. Econsultancy spoke to Lizi Zipser, Director of Strategy & Insights at Blue State, about how the pandemic has accelerated digital transformation in the third sector, and what that means for charitable organisations.
Digital transformation consultant and experienced marketing director Pascal Moyon shares his approach to search analysis and strategy for digital businesses.
With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]
Pret a Manger announced the closure of 28 stores in July, leading to the loss of 2,890 jobs. The chain is hugely reliant on commuters and office workers, but with a large percentage of people still working from home, it is now struggling to regain sales.
While industries such as fashion and retail have been negatively impacted by the coronavirus pandemic, the gaming and esports market has positively grown. According to Newzoo’s recent report, the global games market will generate revenues of $159.3 billion in 2020. Gaming is also predicted to surpass $200 billion by the end of 2023. This is […]
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown.
Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]
Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
Changing retail trends – in particular the rise of online shopping – are one of the biggest topics that we cover at Econsultancy and one that we’ve been writing about more or less since the beginning.
After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.
Instagram turns 10 in 2020, and the platform has certainly come a long way since its early days. Once a place for personal photos (mainly of cats and food), it’s now the dedicated home of creative and innovative brand content.
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
