Trends Hub

Everything you need to know on the latest marketing and ecommerce trends and innovations, in one place

Introducing The Lowdown

A regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic.

Remote working

video conference working from home

Six big issues that companies must consider when going remote

The ongoing Covid-19 pandemic is causing many companies to rethink their stances vis-à-vis remote working. Big tech names including Apple, Microsoft, Twitter and Square have decided to embrace remote working – something that seemed inconceivable just a year ago. In what is the latest and perhaps biggest vote of confidence in remote work, Facebook chief […]

woman working with laptop and cat holding phone

Effective Remote Working for Marketers Best Practice Guide

1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

Coronavirus

Join Margaret Jobling, Group CMO at British Gas, in our latest Lowdown session

Tomorrow (Wednesday, 27th May) at 11am BST, Marketing Week Editor Russell Parsons sits down with Margaret Jobling, Group CMO at British Gas, to discuss how marketing leadership reacts in a crisis. You can register to join them. Jobling is one of the UK’s best known and experienced marketers, and will talk through the skills needed […]

video conference working from home

Six big issues that companies must consider when going remote

The ongoing Covid-19 pandemic is causing many companies to rethink their stances vis-à-vis remote working. Big tech names including Apple, Microsoft, Twitter and Square have decided to embrace remote working – something that seemed inconceivable just a year ago. In what is the latest and perhaps biggest vote of confidence in remote work, Facebook chief […]

Latest

Digital Shift

Artificial Intelligence (AI)

How SEOs can benefit from using AI and automation

Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.

investment in AI

28% of ‘CX leaders’ are planning to invest in AI in 2020

According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.”

A day in the life of… Mark Douthwaite, AI Engineer at Peak

Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]

AI copywriting: An overview

Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.

Digital Transformation

Modern Marketing Job Descriptions

1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]

Webinar Catch-up

Influencer Marketing

influencer

Keys to effective influencer marketing in a pandemic world

The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]

Learning from Chinese retail in the coronavirus crisis

There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.

Amazon

Amazon: Lessons and Success Stories

1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]

Instagram

instagram_generic

Instagram SEO: nine tips for boosting your visibility

In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.

Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

52%

The volume of global marketers that cite “driving growth through digital transformation and modernisation” as their top strategic focus.

$39k

The amount US marketers say they are willing to spend up to for a campaign with a celebrity influencer.

44%

Volume of global travellers that say they use voice search to help manage travel.

B2B