It’s been a major year for ecommerce, as consumers shifted their spend online due to retail closures. But what will happen on the back of huge acceleration in the industry? We spoke to the experts to find out what they think is in store for ecommerce in 2021. And if you want to hear more […]
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
It’s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months.
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.
Digital transformation in B2B continued apace in 2020. By the way, if you’re after a great B2B case study, Econsultancy published a piece back in September by Guy Magrath, former CDO at Electrocomponents plc, about the digital transformation of RS Components. But what do the experts foresee in 2021 in B2B marketing and commerce? We […]
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained) during the pandemic.
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug ’20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.
Digital transformation consultant and experienced marketing director Pascal Moyon shares his approach to search analysis and strategy for digital businesses.
Business advisor and experienced Chief Marketing Officer, Ben Rhodes, shares his approach to transformation, and seizing growth opportunities, in our new digital world.
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
It’s that time of year again, when we turn to the experts for their predictions about what will occur in the next 12 months.
Farfetch, the luxury marketplace, has bucked retail trends this year, seeing lucrative results from its online strategy.
Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained) during the pandemic.
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
The China Internet Report is an annual piece of research published by the South China Morning Post which looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
1. Introduction Marketers have long had an increasing focus on the value that data can bring to the discipline. With the heightened impact of technology on marketing, and the growing adoption and sophistication of marketing automation, it has become ever more critical for marketers to understand how to derive value from the data that they have […]
How is AI being utilised in marketing? How might it be used in the near future? And what does this mean for marketers?
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
Nobody could have predicted the surge in social media usage throughout 2020, as consumers turned to social platforms in order to stay connected (and entertained) during the pandemic.
Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]
Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
Changing retail trends – in particular the rise of online shopping – are one of the biggest topics that we cover at Econsultancy and one that we’ve been writing about more or less since the beginning.
Instagram turns 10 in 2020, and the platform has certainly come a long way since its early days. Once a place for personal photos (mainly of cats and food), it’s now the dedicated home of creative and innovative brand content.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
