Each quarter our experts curate and interpret the most important developments, trends and innovations in digital, marketing and ecommerce that you need to know about.
Tune in to gain actionable insight, which can be used to generate new ideas, improve business performance and stay ahead of the competition.
Catch-up on the last Digital Shift (Q4 2018) here.
1. Executive summary The question of who controls how an organisation’s marketing technology budget is spent first hit the headlines in 2012 when Gartner predicted that, by 2017, CMOs would be spending more on tech than CIOs. Since then, as marketing spend on digital channels has continued to grow, and as customer experience has become […]
1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, product announcements […]
1. Foreword by Fresh Relevance Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the thousands of SKUs that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, shoppers long for […]
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
1. Executive summary Predictive analytics continues to be central to the most exciting opportunities in marketing; the delivery of great customer experiences, data-driven marketing focused on the individual, and the creation of compelling content for digital experiences. But it remains a challenging discipline that many organisations continue to struggle with. This report builds on two […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, […]
Introduction The promise of Big Data has tantalized brands for the better part of a decade. Their interest was focused on the maturation of the programmatic marketplace, where it became possible to easily buy audiences instead of space. The evolution of the ecosystem has been fueled by previously underutilized troves of customer and aggregate data. […]
Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in a […]
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
1. Foreword by Adobe The era of experience is here. It’s a reality. Every day we work with companies that are transforming themselves around the idea that their value goes way beyond their products and into the total experience their customers have with their brand. The so-called ‘experience economy’ that’s been teased since the 90s […]
1. Introduction This report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or even just curious about the country and its digital landscape. The topics covered include: Demographics, intended to educate the reader about how Japan compares to the world, fundamentally. […]
1. Foreword by Fresh Relevance Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the thousands of SKUs that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, shoppers long for […]
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
1. Foreword by Adobe Grant O’Connor Director, Sub-Sahara Africa Adobe This is the second year that we have partnered with Econsultancy to produce a Digital Trends report that focuses on South Africa, assessing the digital maturity of this rapidly changing country. Based on a wider survey of almost 13,000 marketers, this year we are able to […]
Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in a […]
1. Foreword by Fresh Relevance Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the thousands of SKUs that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, shoppers long for […]
1. Executive summary Predictive analytics continues to be central to the most exciting opportunities in marketing; the delivery of great customer experiences, data-driven marketing focused on the individual, and the creation of compelling content for digital experiences. But it remains a challenging discipline that many organisations continue to struggle with. This report builds on two […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
1. Introduction Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained ‘unicorn’ status when it was valued at US$1bn.[1] Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and […]
Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, […]
1. Introduction Shopee is an online shopping platform in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore. It is operated by Sea Ltd, an internet platform company that also runs digital entertainment platform Garena, and digital financial service AirPay. Shopee prides itself on being extremely localized for each of its markets, providing buyers and sellers […]
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Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
1. Introduction Baidu is China’s most popular search engine, and is a part of the larger entity Baidu, Inc. Established in 2000, Baidu, Inc is one of the leading internet service companies in China, and has been commonly referred to as China’s answer to Google. Baidu’s most successful service, Baidu Search, is the second largest […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
1. Foreword by Adobe Grant O’Connor Director, Sub-Sahara Africa Adobe This is the second year that we have partnered with Econsultancy to produce a Digital Trends report that focuses on South Africa, assessing the digital maturity of this rapidly changing country. Based on a wider survey of almost 13,000 marketers, this year we are able to […]
Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, […]
Foreword What does it take for a marketer to leverage digital disruptions? From ancient times, man has known only two responses to danger – fight or flight. That’s how many of us are responding to digital disruptions in our workplaces today. Thinking of digital disruption as a danger to our jobs or our way of working, either we resist them […]
1. Executive Summary The financial services and insurance (FSI) industry has seen more disruption in the last few years than ever before and continues to face significant challenges as new players and models emerge. Customers are demanding the brilliant experiences they see with service providers in other industries and this is putting pressure on companies […]
1. Introduction 1.1 About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice […]
1. Foreword by Adobe This is our fifth annual survey focusing on B2B, and from the very beginning, our mission has been to identify material trends so that organizations can be on the front of waves of disruption. The results of this year’s survey are as rich as those in past reports. This edition continues […]
1. Introduction Econsultancy’s trends reports provide an overview of contemporary topics and steer readers to ensure that projects and strategies are executed in the right way for optimal results. This particular trend report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. Predicting future trends has always been a challenging […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that marketers face is relentless. We are faced each day with articles, blog posts, product announcements and […]
Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in a […]
1. Introduction This report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or even just curious about the country and its digital landscape. The topics covered include: Demographics, intended to educate the reader about how Japan compares to the world, fundamentally. […]
1. Executive summary The question of who controls how an organisation’s marketing technology budget is spent first hit the headlines in 2012 when Gartner predicted that, by 2017, CMOs would be spending more on tech than CIOs. Since then, as marketing spend on digital channels has continued to grow, and as customer experience has become […]
1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, product announcements […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
1. Foreword by Adobe Grant O’Connor Director, Sub-Sahara Africa Adobe This is the second year that we have partnered with Econsultancy to produce a Digital Trends report that focuses on South Africa, assessing the digital maturity of this rapidly changing country. Based on a wider survey of almost 13,000 marketers, this year we are able to […]