Every year Econsultancy’s founder Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in the year ahead.
Here are his predictions across 10 areas and disciplines in 2019.
1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
1. Introduction While at Bain, Deepinder Goyal and Pankaj Chaddah realized that the long queues at the office cafeteria was because menus were only available for browsing at the point of order. Their solution was simple: they scanned the menu cards and uploaded the images to the company intranet. The modest gesture – done partly […]
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
1. Introduction In 2012, Anthony Tan and Tan Hooi Ling launched an app that sought to solve transport woes in Malaysia. Taxis in Malaysia had a reputation for refusing to use the in-taxi meters, and customers would be overcharged. Today, with US$5bn in funding and an app download count of more than 95 million, Grab […]
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, […]
Introduction The promise of Big Data has tantalized brands for the better part of a decade. Their interest was focused on the maturation of the programmatic marketplace, where it became possible to easily buy audiences instead of space. The evolution of the ecosystem has been fueled by previously underutilized troves of customer and aggregate data. […]
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
1. Introduction This report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or even just curious about the country and its digital landscape. The topics covered include: Demographics, intended to educate the reader about how Japan compares to the world, fundamentally. […]
1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
1. Foreword by Fresh Relevance Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the thousands of SKUs that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, shoppers long for […]
1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
1. Introduction While at Bain, Deepinder Goyal and Pankaj Chaddah realized that the long queues at the office cafeteria was because menus were only available for browsing at the point of order. Their solution was simple: they scanned the menu cards and uploaded the images to the company intranet. The modest gesture – done partly […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
1. Introduction In 2012, Anthony Tan and Tan Hooi Ling launched an app that sought to solve transport woes in Malaysia. Taxis in Malaysia had a reputation for refusing to use the in-taxi meters, and customers would be overcharged. Today, with US$5bn in funding and an app download count of more than 95 million, Grab […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
Try our new Econsultancy Internet Statistics Database, which features all the facts and figures you need for presentations and business cases
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
1. Foreword by Adobe Grant O’Connor Director, Sub-Sahara Africa Adobe This is the second year that we have partnered with Econsultancy to produce a Digital Trends report that focuses on South Africa, assessing the digital maturity of this rapidly changing country. Based on a wider survey of almost 13,000 marketers, this year we are able to […]
Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, […]
Foreword What does it take for a marketer to leverage digital disruptions? From ancient times, man has known only two responses to danger – fight or flight. That’s how many of us are responding to digital disruptions in our workplaces today. Thinking of digital disruption as a danger to our jobs or our way of working, either we resist them […]
1. Introduction 1.1 About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice […]
How to achieve brand stability in shifting political, economic and cultural landscapes
1. Executive Summary Innovating the digital customer experience does not begin with technology. Embracing all that software has to offer is certainly a useful tool but successful innovators always begin in the same place – with the customer. Defining innovation What is innovative? On occasion, it can be the new and the fresh, but it […]
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
1. Introduction Econsultancy’s trends reports provide an overview of contemporary topics and steer readers to ensure that projects and strategies are executed in the right way for optimal results. This particular trend report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. Predicting future trends has always been a challenging […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that marketers face is relentless. We are faced each day with articles, blog posts, product announcements and […]
1. Introduction This report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or even just curious about the country and its digital landscape. The topics covered include: Demographics, intended to educate the reader about how Japan compares to the world, fundamentally. […]
1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
1. Executive summary The question of who controls how an organisation’s marketing technology budget is spent first hit the headlines in 2012 when Gartner predicted that, by 2017, CMOs would be spending more on tech than CIOs. Since then, as marketing spend on digital channels has continued to grow, and as customer experience has become […]
1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, product announcements […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
1. Foreword by Adobe Grant O’Connor Director, Sub-Sahara Africa Adobe This is the second year that we have partnered with Econsultancy to produce a Digital Trends report that focuses on South Africa, assessing the digital maturity of this rapidly changing country. Based on a wider survey of almost 13,000 marketers, this year we are able to […]