Trends Reports

Reports from our analysts on the latest marketing and ecommerce trends and innovations

Advertising

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Internet Statistics Compendium: Advertising

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

B2B

Internet Statistics Compendium: B2B

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

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B2B Digital Transformation

1. Executive Summary Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, turning your company into a top-quartile B2B digital player can increase revenue by 3.5%.[1] Rising expectations from customers and prospects is also driving digital transformation as B2B buyers increasingly expect the […]

Content

Customer Experience

Data and Analytics

Ecommerce

stats

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Email and eCRM

The Future of Marketing 2018

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

Innovation and Trends

Digital Shift Report: Q3 2021

Econsultancy’s Digital Shift Report for Q3 covers Netflix fashion, Instagram affiliates, distributed autonomous organisations, holograms, digital logistics, shoppable TV, VR ads and AI creative, delivering actionable insight on trends that will be significant in the short- to mid-term.

Mobile

Internet Statistics Compendium: Mobile

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

People and Skills

Search Marketing

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Internet Statistics Compendium: Search

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

Digital Shift Q3 2020 Chapter 4: Voice interfaces

Digital Shift Q3 2020 Chapter 4 – Voice Interfaces

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Strategy

Social

Female beauty influencer demonstrating product on livestream filming on mobile phone with light ring

Social Quarterly: Q3 2021

The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.

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Social Quarterly: Q2 2021

The latest trends, developments and statistics in social media. Social Quarterly distils the most recent data and trends, aiming to provide a guide to what’s happening now in social media and what you should be keeping an eye on.