A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
The 2020 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies today.
The independent, definitive listing of the most significant digital agency players within the UK as well as the industry’s rising stars, also including in-depth analysis and commentary on the state of the industry, with best practice interviews and insights with marketing and industry leaders.
Econsultancy’s inaugural Digital Outlook report highlights emerging technology and processes across disciplines such as search marketing, data and analytics, and ecommerce.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Econsultancy’s inaugural Digital Outlook report highlights emerging technology and processes across disciplines such as search marketing, data and analytics, and ecommerce.
1. Executive Summary Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, turning your company into a top-quartile B2B digital player can increase revenue by 3.5%.[1] Rising expectations from customers and prospects is also driving digital transformation as B2B buyers increasingly expect the […]
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
Produced by Econsultancy in partnership with Adobe, this report explores where digital strategies and investment are focused by healthcare and pharma companies, and the challenges that the sector continues to face.
Produced by Econsultancy in partnership with Adobe, this report explores where digital strategies and investment are focused by healthcare and pharma companies, and the challenges that the sector continues to face.
A report, produced by Econsultancy in partnership with Adobe, looking at the successes and challenges of digital transformation in the manufacturing industry, and how customer experience and digital capabilities are shaping the industry’s expectations.
This report, produced by Econsultancy in partnership with Adobe, explores the opportunities and challenges facing travel firms as they prepare for a digital-first, hyper-personalised future.
An Econsultancy/Adobe report on the public services sector’s response to rapid digitisation. What technical and human components do public service organisations now need to provide in order to ensure the effectiveness of their digital services in a world that has abruptly gone virtual?
A collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
This report examines the extent to which organisations are employing customer lifetime value, as well as the tactics and strategies they are undertaking to increase it.
Econsultancy’s inaugural Digital Outlook report highlights emerging technology and processes across disciplines such as search marketing, data and analytics, and ecommerce.
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
The most important transformation stories of the month arising from sectors ranging from travel and finance to retail, healthcare and more.
The most important transformation stories of the month arising from sectors ranging from retail and finance to travel, automotive and more.
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
Try our new Econsultancy Internet Statistics Database, which features all the facts and figures you need for presentations and business cases
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
The 13th annual Email Census looks at the most significant trends that are driving email marketing strategies, covering best practice, ROI, metrics, personalisation, automation and the future of email.
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
The most important transformation stories of the month arising from sectors ranging from travel and finance to retail, healthcare and more.
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
A look at the convergence of AI, creative and commercialisation and how the speed of ketchup inspired an innovative brand partnership between a food company and a GPS app.
Econsultancy’s Digital Shift Report for Q3 covers Netflix fashion, Instagram affiliates, distributed autonomous organisations, holograms, digital logistics, shoppable TV, VR ads and AI creative, delivering actionable insight on trends that will be significant in the short- to mid-term.
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
A look at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology at its Magic Kingdom.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
An in-depth census of marketing careers and salaries in the UK offering a snapshot of the industry amid a period of unprecedented global upheaval and transformation.
The Econsultancy Career and Salary Survey Report in association with Marketing Week exposes what marketers can expect to be paid across sector and seniority, from executive to manager or director, alongside the other workplace trends impacting the marketing industry.
Produced by Econsultancy in partnership with Sojourn Solutions, this report looks at what businesses have achieved in marketing operations and where there is room to develop.
A report exploring the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale.
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
This guide contains everything that a marketer needs to know about where voice search is now and where it is heading, drawing on a grounded analysis of the latest facts and figures from the field of voice.
Econsultancy’s inaugural Digital Outlook report highlights emerging technology and processes across disciplines such as search marketing, data and analytics, and ecommerce.
The most important transformation stories of the month arising from sectors ranging from travel and finance to retail, healthcare and more.
The most important transformation stories of the month arising from sectors ranging from retail and finance to travel, automotive and more.
The most important transformation stories of the month arising from sectors ranging from finance and travel to retail, transport and more.
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
A comprehensive summary of the most important trends in social media, including platform innovations and new entrants marketers need to be aware of.
The latest trends, developments and statistics in social media. Social Quarterly distils the most recent data and trends, aiming to provide a guide to what’s happening now in social media and what you should be keeping an eye on.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.