2020 Digital Trends – Advertising in Focus
Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. This tenth edition of the report gives […]
2019 Top 100 Digital Agencies Report
Welcome to the Top 100 Digital Agencies Report 2019 Gurman Hundal Co Founder and CEO, MiQ Huge congratulations to all the agencies which have made it into the Econsultancy Top 100. We know how hard agencies work to deliver for the brands they work with, and it’s great to see that hard work recognised. We […]
The Digital Outlook: What’s hot for marketers in 2019?
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
The Digital Outlook: What’s hot for marketers in 2019?
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
B2B Digital Transformation
1. Executive Summary Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey, turning your company into a top-quartile B2B digital player can increase revenue by 3.5%.[1] Rising expectations from customers and prospects is also driving digital transformation as B2B buyers increasingly expect the […]
Digital Intelligence Briefing: 2017 Digital Trends in B2B
1. Executive Summary The 2017 Digital Trends in B2B report is based on a sample of almost 2,400 B2B respondents[1] who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016. The research, conducted by Econsultancy in partnership with Adobe, demonstrates the priorities and progress being made […]
Martech Disconnect: The world is visual, why isn’t marketing?
1. Foreword by Movable Ink In today’s era, visual is the language that moves people. But for brands, the process of generating visual content is complex. As digital marketers strive to deliver more creative, for more campaigns, delivered in more channels, and optimised for more devices, the process breaks. You can’t possibly solve this problem […]
The Consumerization of Healthcare 2nd Edition
1. Executive Summary The first Consumerization of Healthcare report, published in 2019, examined the industry through the lens of modern customer experience (CX). The study explored consumers’ relationships with their healthcare providers, their changing views on loyalty and their desire for more and digital services. In parallel with consumer opinion is corporate priority, and customer […]
The Digital Outlook: What’s hot for marketers in 2019?
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
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The Future of Marketing 2018
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Career and Salary Survey Report 2020
1. Introduction For the sixth year, Econsultancy has collaborated with sister brand Marketing Week for its annual Career and Salary Survey. Launched in 2015, this is the industry’s most in-depth census of marketing careers and salaries in the UK, presenting a robust look at workplace trends and the experiences of marketers. Offering a snapshot of […]
2019 Marketing Operations Maturity Benchmarking
2. Executive Summary Marketing operations (MOPS) has developed to balance the instability, complexity and rapid change that define modern marketing. High performing companies rely on their operations function to provide the foundation from which the rest of the marketing division can operate. The 2019 Marketing Operations Maturity Benchmarking Report looks at what businesses have achieved […]
Reinventing Commerce
2. Executive Summary Reinventing Commerce, produced by Econsultancy in partnership with Sitecore, explores the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale. This report is based on a quantitative study of over 1,200 merchandising, ecommerce and […]
Career and Salary Report 2019
1. Introduction Building on its inaugural Career and Salary Survey in 2015, Econsultancy collaborated with sister brand Marketing Week again this year to survey 4,084 people across the marketing, digital, design and advertising industries. This is the industry’s most in-depth census of marketing careers and salaries in the UK and presents a robust look at […]
Getting to Grips with Voice Search
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
The Digital Outlook: What’s hot for marketers in 2019?
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
Digital Transformation Monthly – February 2021
1. Introduction For many brands on the high street, the pandemic has proven one challenge too many, with the collapse of the Arcadia Group late last year threatening the future of brands including Dorothy Perkins, Evans and Burton. However, as this edition of Digital Transformation Monthly covers, four Arcadia brands have been offered a lifeline, […]
Digital Transformation Monthly – 2020 in Review
1. Introduction A survey of more than 2,500 global enterprise leaders conducted by Twilio in June 2020 found that 97% believe the Covid-19 pandemic has sped up digital transformation at their company.[1] Of these, 68% believed that Covid-19 had sped up digital transformation “a great deal”, while 29% said it had sped up “somewhat”. For […]
