Digital Transformation Monthly
Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories across industries: from investments in infrastructure to pivots towards digital only channels. The series distils the important information down into a digestible compendium of what business leaders need to know about digital transformation.
Ecommerce Quarterly
The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.
Social Quarterly
The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media.
What are FMCG brands doing to make sure online shoppers convert?
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
The contextual advertising boom: What is it, and how can brands take advantage?
In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on advertising that matches […]
A metaverse reality check: What role for brands?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
Digital PR: An introduction to writer/blogger outreach
The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines). Both content marketers and SEOs will also have a focus on creating link-worthy […]
2022 Digital Trends – APAC in Focus
This reports explores the opportunities for APAC companies to refine their digital strategies to drive sustained growth in 2022 and beyond.
2022 Digital Trends – Financial Services in Focus
This report explores the new reality for financial services (FS) providers and the strategies that executives are adopting to keep pace with rapidly changing customer behaviours and preferences.
2022 Digital Trends – B2B in Focus
Uncovering digital CX challenges faced by B2B technology and manufacturing companies.
2022 Digital Trends – Retail in Focus
Exploring the strategies and tactics that global retailers will prioritise in 2022.
2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
Internet Statistics Compendium: Customer Experience
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Financial Services in Focus: Are Brands Meeting Customers’ Next-Level Digital Expectations?
This report discusses the challenges of digital transformation in the financial services and insurance sector and explores growth strategies via digital experience optimisation.
2021 Digital Trends – Healthcare & Pharma in Focus
Produced by Econsultancy in partnership with Adobe, this report explores where digital strategies and investment are focused by healthcare and pharma companies, and the challenges that the sector continues to face.
Social Quarterly: Q4 2022
The latest trends, developments and statistics in social media. Stories this quarter include Elon Musk’s takeover of Twitter and the implications for advertisers, trend-bucking growth from Pinterest, new security features on LinkedIn and Meta’s new monetisation opportunities for creators.
Digital Transformation Monthly: Grocery Tech and the In-Store Experience
November’s edition of Digital Transformation Monthly takes a close look at the trends redefining how consumers engage and shop with grocery and FMCG brands, including shelf-edge technology, retail media, digital loyalty schemes, and checkout-free shopping.
Digital Shift: Q4 2022
Digital Shift Q4 2022 looks at developments in the metaverse, blockchain-technology Ethereum’s move to a vastly more sustainable model, the race for the super app and the uncertain future of live commerce in the west.
Digital Transformation Monthly: The Rise of Loyalty Programmes
This month’s edition of Digital Transformation Monthly reports on the rise of loyalty programmes, discussing how they tie in with the growth of retail media and a move to first-party data, and looking at brand examples from across the retail landscape.
Ecommerce Quarterly: Q3 2022
A guide to the latest trends, developments and statistics in ecommerce including new brand marketplaces, the third-party cookie phase-out delay and in-ad purchasing, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Digital Transformation Monthly – September 2022
This edition of Digital Transformation Monthly reports on key trends shaping digital marketing and ecommerce, including the launch of a new fashion resale marketplace, new regulation of BNPL services in the UK and Netflix’s upcoming ad-supported subscription tier.