The best marketing in the moment is almost enough to cheer up commute-weary Londoners today.

I’ve rounded up 10 brands that have used Twitter, Vine or email to market in the moment and try to make the most out of the London Underground strike action.

If you’ve seen any more, do add them to the comments below.

Vine

Lynx

Email

Pizza Express

Café Rouge

Twitter

Jack Wills

Innocent

Soap and Glory

Loveflutter.com

Adidas UK

Get Taxi UK

Essentia Consulting

I had to include the best of the B2B offering.